How to use LinkedIn Messages to Grow Your Business

by Author Image Joe Warnimont • updated:
LinkedIn guide

The LinkedIn Messages tool keeps getting new features. With these capabilities, it’s possible to get a unique opportunity to connect with people without all of the messaging clutter.

TikTok Content Ideas Based on Real Trends (An Analysis)

by Author Image John Hughes • updated:
TikTok content

We’ll look at TikTok content ideas and the trending content categories and hashtags. We’ll also discuss why TikTok is so popular, and how you can use it as part of your marketing strategy.

LinkedIn Lead Generation Forms: A Beginner’s Guide

by Author Image Joe Warnimont • updated:
LinkedIn lead generation

On LinkedIn you can target ads based on industries. What’s more, LinkedIn Ads have tools for obtaining leads through those connections. We’re here to help you figure out how to use LinkedIn lead generation forms.

How to Run Twitter Amplify Pre-Roll Ads – Everything You Need to Know

by Author Image Joe Warnimont • updated:
Twitter Amplify

Twitter Amplify Pre-roll is a feature that has flown under the radar for many years. However, Twitter has recently updated the video advertising and monetization platform with improved display formats and curated categories, giving users a more desirable place to make video advertisements.

Twitter Spaces vs Clubhouse: Which Platform Is Better for You?

by Author Image John Hughes • updated:
Twitter Spaces vs Clubhouse

Audio-based social media platforms are rapidly growing in popularity, with Twitter Spaces and Clubhouse being two of the most popular options. In this guide, we’ll explore the many factors you need to consider when you evaluate Twitter Spaces vs Clubhouse.

How to Use Twitter Spaces: Beginner’s Guide for Social Media Marketers

by Author Image Joe Warnimont • updated:
Twitter spaces

Twitter Spaces offers an area on the popular social network to create a “space” where you can have audio conversations with others. That space is public (at least for now) where anyone can join in order to speak or listen from the convenience of their mobile Twitter app.

How to Automate Social Posting Without Killing Engagement

by Author Image Alex Denning • updated:

How much should you automate social media posting? Do you even need any involvement? As automation takes a hold over greater and greater parts of our lives, being able to answer this properly can hold the difference between a successful and a distinctly unsuccessful social media strategy.

How to Get Verified on Twitter: Everything You Need to Know

by Author Image Dianna Gunn • updated:
How to get verified on Twitter

After several months of locking the feature off, Twitter has recently restored the verification option. But how do you get verified? Is it worth the trouble? In this guide on how to get verified on Twitter.

How to Use Quizzes to Attract More Attention on Social Media

by Author Image John Hughes • updated:
How to use quizzes

Are you looking to increase your social media engagement? Sometimes users can miss your content while scrolling through their social media feeds. In this guide, we’ll look at how to use quizzes to boost engagement on both social media and your own site.

How to Use Influencer Marketing to Drive Brand Awareness and Sales

by Author Image John Hughes • updated:
How to use influencer marketing

Are you thinking about using influencer marketing for your business? Working with online content creators such as YouTubers and Instagrammers can increase your brand awareness and drive more sales. However, if your business is small or new, the thought of reaching out to influencers can seem daunting.

Pinterest Buyable Pins: Do They Actually Work? Plus How to Use Them

by Author Image Megan Jones • updated:
Pinterest Buyable Pins

In this article, we look at what exactly Pinterest Buyable Pins are, and consider a number of case studies to see if this type of Pin is actually driving results. We then discuss the pros and cons of using Buyable Pins, and finish by sharing some tips on how to ensure your Buyable Pins are successful.

6 Tips for Creating a Social Media Brand Aesthetic

by Author Image John Hughes • updated:
How to create a social media brand aesthetic

With more than 90 percent of businesses using social media as a marketing tool, the competitiveness of these platforms is intensifying. To keep your identity on social media consistent and effective, you must develop a brand aesthetic. This aesthetic will make it easier to align your social channels, accurately reflect the tone and style of your business, and establish a memorable presence.

How to Create the Ideal Social Media Calendar That Will Grow Your Following

by Author Image Dianna Gunn • updated:
creating a social media calendar

Posting on social media whenever you feel like it is not going to get your brand very far. If you want to attract consistent attention, engagement and growth, you need to post regularly. The easiest way to do this is by creating a social media calendar and scheduling your posts in advance. Here’s how.

6 Benefits of Social Media Marketing for Your Business

by Author Image John Hughes • updated:

Social media has become a firmly entrenched part of our lives. On a personal level, it affects how we connect with friends and family, find jobs, and share life events. However, the real value of this medium lies in the many benefits of social media marketing for businesses.

Twitter Paid Ads: A Beginner’s Guide to Getting Started

by Author Image John Hughes • updated:
Twitter paid ads

A Twitter paid ads campaign is a great opportunity to promote your company. With some careful planning and the right tools, you can ensure that your advertisements reach your ideal customers. This can help drive conversions and engagement, and ensure you’re that not wasting your budget on people who are never going to make a purchase.

What Is Clubhouse (And What Does It Mean for Marketers)?

by Author Image John Hughes • updated:
What is Clubhouse?

As an emerging social media platform, Clubhouse is attracting a lot of attention. All of the buzz might have you asking, “What is Clubhouse?”, and wondering if it has marketing potential for your organization.

Snapchat Advertising: How to Create Your First Campaign – Beginner’s Guide

by Author Image Joe Warnimont • updated:
Snapchat advertising

Snapchat Ads may not seem like your first choice when looking for a place to promote your business, but it definitely offers improved and simpler advertising and design tools compared to the complicated ad interfaces you see from sites like Facebook and other social networks. The Snapchat advertising platform takes advantage of the social network’s rabid fanbase, rapid media delivery, and simple, mobile-oriented design.

How to Schedule Tweets With Variations to Meet Twitter’s New Rules

by Author Image Raelene Morey • updated:

If you want to continue to schedule tweets across multiple accounts while playing by Twitter’s new rules, it means getting into the habit of sharing variations of your tweets.

So in this post, I’ll share 7 simple ways you can schedule tweets with variations, along with examples of how brands are already using these methods to play it safe.

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