4 Instagram Alternatives for Marketers to Watch in 2022
Dianna Gunn Platforms like Facebook, Instagram, and Twitter have become ubiquitous in western culture, but there are always new players trying to rise to the surface. In this article, we’re going to examine some of the social media platforms that hope to become Instagram alternatives, and what their presence means for marketers.
Why consider Instagram alternatives
We’ve spent a lot of time exploring the benefits of Instagram for business and how to build your Instagram platform, but Instagram, like any social media platform, isn’t perfect. There are a few good reasons for you to seek out Instagram alternatives:
- Privacy concerns – Instagram is owned by Facebook, and in the wake of Facebook’s recent privacy scandal, some might be concerned about their privacy on Instagram as well.
- Get in on the ground floor – Early adopters of successful social media platforms gain enormous visibility, both by existing in the space before the majority of their competition and through direct rewards platforms give to early influencers.
- Smaller communities are often more engaged – This is one of the major benefits of being an early adopter of a successful social media platform, but it holds true even if the platform doesn’t explode. Smaller communities have less noise for you to cut through, allowing you to build stronger relationships. This can be particularly beneficial for service-based businesses.
- Less reliance on the Facebook-Instagram ecosystem – All right, so this is mostly a concern for marketers and a rather unlikely one, but it should be at least taken into account. Especially with recent global outages for Facebook and Instagram; if your business relies entirely on these platforms and they go down together, your business will go down with them. You shouldn’t replace Instagram completely in anticipation of a huge failure, but why not stay safe by employing some side-platforms as well.
What to consider when choosing between Instagram alternatives
As with any type of social media platform, just because these Instagram alternatives exist doesn’t mean you should automatically invest your time and energy in them. You still need to consider the primary factors you considered when choosing the social media sites you’re already on:
- Demographics – The most important thing to consider is your social media audience. What kinds of platforms are they drawn to? What kinds of content do they like to create and consume? What Instagram alternative best supports those types of content? It’s often difficult to find specific demographics for these smaller platforms, but you can make an educated guess based on the features and overall focus of each app.
- Communication opportunities – Instagram alternatives will naturally focus on sharing images, but how do the platforms you’re considering foster community? Are there comments? Private messages? Groups you can use to build a more cohesive community around your brand?
- Your goals – What are your overall social media goals? How do these new platforms fit into your social media plan?
Okay, with that said, let’s look at the new players on the scene:
Four of the best Instagram alternatives
1. EyeEm
EyeEm is a bustling community with over 22 million users.
EyeEm functions as both a social media platform and an image marketplace. This makes it doubly appealing to dedicated artists and photographers.
The most unique feature of EyeEm is the “missions” they set for users, challenging them to test their artistic skills by creating images based on briefs provided by brands partnered with EyeEm. Prizes for these competitions range from having your images featured in commercial campaigns and/or exhibitions to actual cash prizes.
Who should use EyeEm?
If your business is heavily focused on art, photography, or related software or equipment, you should consider EyeEm as a marketing channel.
EyeEm’s marketplace functionality also makes it a useful tool for any business that uses visual elements in their marketing. Let’s face it: everyone’s been using the same libraries of stock photography for years already. EyeEm is a great place to find affordable images that will make your brand stand out from the rest.
2. 500px
500px is a social media network truly dedicated to the “social” side of things. They have a large community of 15 million active users, and like EyeEm, they draw in high-quality photographers by allowing users to sell licenses for their images directly on the platform. They also only take limited rights, whereas many social media platforms require you to hand over all rights to an image in order to post it.
500px also offers several different tiers of membership, including multiple paid plans. Paid members get access to perks like analytics, business and event listings, and business profiles for professional photographers.
The final notable quality of 500px is the fully functional web browser version. This makes it easier to upload images directly from your computer. They also have Android and iOS apps for mobile-focused users.
Who should use 500px?
500px has long been focused around semi-pro and pro photography communities. This makes it primarily useful as a marketing tool for professional photographers and photography studios or businesses that sell photography equipment.
500px is also an excellent tool for businesses that emphasize photography in their visual marketing, as you can use it to find professional photographers to partner with or even buy images directly.
3. VSCO
VSCO offers a number of features similar to Instagram. You can take photos, edit them, and add a variety of filters through the app. But there are some key differences that make VSCO an excellent alternative to Instagram:
- Easily reshare images – Regramming isn’t against the official Instagram policy, but they don’t make it easy to do either. With VSCO, on the other hand, you can easily share images in-app. This makes it easier to maintain a consistent content schedule and helps you develop relationships within the VSCO community.
- Hidden follower numbers – You are the only person who will know how many followers you have on VSCO. This helps VSCO keep the community focused on creativity and genuine content, rather than the popularity contest Instagram has become.
These features, combined with their audience of over 30 million active users, makes VSCO one of the best Instagram alternatives of them all!
VSCO also offers a premium membership plan which offers access to a greater variety of editing tools and several collections of presets. Over one million people have subscribed for this membership. This allows VSCO to remain focused on great content and photography, without becoming dependent on advertisers.
Who should use VSCO?
VSCO’s primary user base consists of Generation Z, the generation after Millennials (so, people under 23 at the time of writing this). This makes it an excellent choice for businesses whose primary audience is in this age range.
4. Steller
Steller is a unique app that focuses on storytelling. Rather than focusing purely on visual mediums, Steller encourages users to use a combination of video, images, text, and built-in layouts to tell complex stories.
This focus on multimedia allows users to explore a variety of topics in depth, as a quick look at their “Featured” page reveals:
Founders have been deliberately vague about the number of users they have, but the unique format of this platform makes it an Instagram alternative worth watching. While the other platforms on this list are pure image sharing platforms like Instagram, Steller has something else to offer.
Who should use Steller?
Steller is an excellent platform for story-focused brands that want to produce high-quality content in a variety of mediums.
Which of these Instagram alternatives should you choose?
In the end, the Instagram alternative that’s best for you is based on what kind of business you own and what you want to get out of social media.
- EyeEm is a great place for brands to find artists to collaborate with and images to purchase for use in marketing campaigns.
- 500px is dedicated to the semi-pro and professional photography communities, making it an ideal place for photography and photography-adjacent businesses.
- VSCO is an excellent choice for brands who want to connect with teens and adults in their early 20’s, and a fun place to experiment with creative photo editing techniques.
- Steller is perfect for story-focused brands and creators who feel constricted by the functionality of regular image-sharing platforms.
Which of these Instagram alternatives sounds most interesting to you? Let us know in the comments section below!
