Pinterest offers a great platform for users (‘pinners’) to discover new products and brands — an idea your business can take full advantage of. However, even the oldest Pinterest users may need some guidance on how to make the best of the network for their business. In this article, we’ll share some solid tips on how you can get more Pinterest followers.
However, before this, let’s consider why Pinterest could be an ideal platform for your business.
Why you should be using Pinterest as a marketing tool
Pinterest has remained one of the most promising platforms for a while now. Being the fastest site to hit more than 10 million unique monthly visitors, Pinterest became one of the fastest-growing websites ever.
In the US, Pinterest has already been identified as the fourth most popular social media platform, and all this growth is not limited to the US alone. The numbers reveal that more and more internet users are joining and using the site actively from all over the world.
Let’s quickly take a look at some of those areas where Pinterest excels as a marketing tool:
Pinterest influences buyers’ decisions. Unlike other social sites, Pinterest displays an active focus on accelerating the journey from product discovery to conversion. Pinterest’s image-centric structure makes it very easy for a consumer to discover a product of their choice and quickly follow the link to the vendor’s site.
Pinterest is an ideal traffic magnet. Apart from conversion in terms of product sales, the platform also does a fantastic job driving traffic to a destination site or page. Some companies have even reported that Pinterest is doing a significantly better job driving traffic than a giant platform like Facebook. Shopify, for example, regards Pinterest as a large source of social media traffic to their stores. By including a link in every pin, the site easily gets you more inbound links than you’d get anywhere else.
It is easy to integrate Pinterest with your site and other social profiles. You can’t overemphasize the role of connectivity when it comes to social media success. Pinterest takes care of this by connecting you to your Facebook and Twitter profiles and automatically posting new pins to your feeds.
How to get more followers on Pinterest (7 top ways)
Below, we’re going to explore how to get more followers on Pinterest and boost engagement among the audience you do have. The methods we present aren’t in any particular order, so feel free to mix and match depending on your overall goals.
1. Stay active and pin regularly
As is common with most social media platforms, being active on Pinterest increases your visibility. Since the app’s algorithm is built to drive engagement, it favors those who always engage the most users with their content. If you’re using Pinterest for business, you should definitely be ‘pinning’ something at least once a day. In fact, more than 75% of pins come from businesses.
If you’re pinning multiple times a day, those images will show up on your followers’ feeds regularly too. However, it’s also important not to go overboard. Pinning too many images (three is the recommended maximum) at the same time is not advisable. If your pins dominate your followers’ feeds, this can prove to be more annoying than effective.
However, keeping up with a heavy posting schedule can begin to feel like drudgery. The simple solution is to use pin scheduling tools like Tailwind to automate your posting:
Even so, it’s still a great idea to repin high-quality content from other pinners manually, especially those in the Explore and Trending pages. A set-and-forget approach is only going to take you so far.
2. Use Pinterest sections more often
One of the interesting new features on Pinterest is the Sections feature. In essence, sections are simply Pinterest boards that are categorized under other boards:
This feature helps you to organize your pins in a way that appeals more to your followers. This way, they can easily find images they’re looking for and consider repinning or following in the process.
In order to add a new section, navigate to the board you want to arrange into sections and click the Add Section button. Since this is a new feature, creating sections also increases your visibility, as the app favors users who employ its new features.
3. Pay attention to your image format
Pinterest is all about images, and if you’re going to grow your followers and get many repins, you must post the right ones. As such, it’s important to post images that are of good quality and in the right format. As a rule of thumb, it is always advisable to pin vertical images and for good reason.
Pinterest reports that 85% of pinners post from mobile devices. As such, it’s logical to optimize your images for mobile. Even on non-mobile devices, Pinterest displays feed images in columns.
Posting horizontal images means you’re losing substantial real estate and it becomes really difficult for your content to stand out this way. High-quality square images may also be an option to consider, but vertical images are always the most preferred option. They simply get more attention and have higher chances of getting repinned.
4. Include a Call To Action (CTA) in your pins
As internet marketing proves, a Call to Action (CTA) is a very powerful tool that can significantly improve your conversion rate. Pinterest isn’t left out either. According to a study by QuickSprout, “there is an 80% increase in engagement for pins that contain a call to action.”
There’s always room for flexibility when adding a CTA to your pins. You basically have two options. You can either add it directly to the image you’re pinning or in the pin description. CTAs can even be a straightforward request for followers to repin.
5. Revive older pins with Revive Old Post
More often than not, you may be tempted to keep creating fresh new content for your Pinterest feed. While this is absolutely necessary, there are times when bringing back older pins may just be the perfect thing to do.
No matter how hard you try, some pins end up being more popular than the others. You can therefore always leverage on these pins. It is always a smart move to keep your pins with the most engagement alive. One of the easiest ways of finding such content is through the use of boards and sections.
It’s interesting that pins have a longer lifespan (more than a week) than posts on platforms such as Facebook. This is why it’s common to find pins gaining traction after months or even years in some cases. You can also make use of our Revive Old Posts plugin to implement this tip across multiple platforms.
6. Master the right timing for your pins
Getting the timing of your pins right is a very integral part of getting a good level of engagement. There are always different activity peaks on Pinterest but there are still certain time windows that favor better engagement. However, the exact timeframe may depend on your target audience.
The best time to post on Pinterest is in the evening hours from 8–11pm and from 2–4am. Weekdays may also not be the best time for pinning. Fridays and Saturdays are ideal days for bulk-posting. Nevertheless, it’s always important to post high-quality content regularly (preferably daily).
7. Include infographics in your pins
Compelling infographics should also feature regularly among your pins. Infographics are very useful in many case scenarios. They catch our attention, deliver the necessary message, and save us a lot of time. This is why 65% of brands (PDF study) now use infographics in their content marketing efforts:
Infographics are 30 times more likely to be read than text-based blog posts. Pinterest could be the ideal place to put them to great use. When designing your infographics, it is important to make use of contrasting colors that are easy to read. The design should also be minimalist and not packed with too many elements to keep up with.
As more people are using Pinterest, it’s clear that it’s a viable contender as a high-engagement social media platform.
This is why business owners and marketers – i.e. you – need to know how to get more followers on Pinterest.
If you’re looking for more repins and followers on Pinterest, it is very important to stay active and pin as regularly as you can. Also, pinning the right type of images and using tools targeted at growing Pinterest activities will prove to be very helpful in the long run.
How are you using Pinterest to drive the growth of your business? Let us know in the comments section below!