Data backed insights for social media marketers

10 Twitter Tools to Simplify Twitter Marketing and Boost Engagement

by Author Image Dianna Gunn • updated:
Twitter Tools

If you want to maximize the results of your Twitter marketing strategy, you need Twitter tools at your side. Today we’ll take a look at ten Twitter tools that will help you accomplish a variety of marketing tasks more easily, from market research to social media scheduling and even interacting with your followers.

How to Get Followers on Any Social Media Platform: 6 Ways to Boost Your Follower Count

by Author Image John Hughes • updated:
How to get followers on any social media platform

Many businesses are interested in learning how to get followers on social media. Unfortunately, it doesn’t usually happen overnight. While you may think using potentially damaging ‘quick-win’ techniques is the only way to increase your follower count quickly, it’s better to keep your brand authentic.

8 Tips for Posting Videos on Instagram Effectively (2019)

by Author Image John Hughes • updated:
Posting Videos on Instagram

In this post, we’ll take a look at why Instagram video content is so valuable. Then we’ll walk you through eight key tips for creating Instagram videos, posting videos on Instagram, and using them to maximum effect. Let’s get to work!

Should You Upgrade to an Instagram Business Account?

by Author Image Raelene Morey • updated:
Should you upgrade your Instagram account?

Trying to decide if you should upgrade to an Instagram business account? This guide will walk you through the pros and cons of each type of Instagram account so you can make the best decision for your business.

How to Use the Facebook Pixel to Improve Facebook Advertising Campaigns

by Author Image John Hughes • updated:
How to use the Facebook Pixel

Advertising has become the cornerstone of successful Facebook marketing. One of the best ways to increase your success with Facebook advertising is to learn how to use the Facebook pixel, a piece of code that lets you measure, optimize, and grow your audiences through ad campaigns.

5 Instagram Alternatives for Marketers to Watch in 2020

by Author Image Dianna Gunn • updated:
Instagram Alternatives

Platforms like Facebook, Instagram, and Twitter have become ubiquitous in western culture, but there are always new platforms trying to rise to the surface. In this article, we’re going to examine some of the social media platforms that hope to become Instagram alternatives, and what their presence means for marketers.

5 New Instagram Features Brands Need to Know About

by Author Image John Hughes • updated:
New Instagram Features

Social media is an important part of any online marketing strategy. However, because popular platforms such as Facebook and Instagram are always evolving, it can be difficult to stay on top of the latest trends and updates. New Instagram features are worth paying attention to, though.

How to Post to Instagram from Mac and PC

by Author Image Raelene Morey • updated:
How to upload photos to Instagram from Mac or PC

Wondering how you can post to Instagram from Mac or PC? Instagram’s 1 billion active users make it more popular than social rivals Twitter, Snapchat, and Pinterest. However, there’s always been one drawback — Instagram started as a mobile photo-sharing app and, to this day, the desktop version does not allow you to post to Instagram from Mac or PC.

How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results

by Author Image John Hughes • updated:
Facebook Ads Manager

Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.

The Best YouTube Banner Size in 2019 + Best Practices for YouTube Channel Art

by Author Image Dianna Gunn • updated:
The Best YouTube Banner Size

In an ideal world, you would be able to create one banner for your business and use it across all of your marketing channels. That one banner would fit easily on your website and all of your social media channels, and it would remain effective year after year. You wouldn’t need to look up the best YouTube banner size to use in 2019.

How to Become an Influencer: Your Guide to Success on Social Media

by Author Image John Hughes • updated:

The term ‘influencer’ has become a bit of a buzzword online. It seems nearly everyone wants to be an influencer on social media, but in practice, it takes more than posting a lot and amassing followers. Of course, you can have a high follower count, but if it doesn’t translate to conversions, you’re not actually going to influence anyone.

The Best Instagram Questions to Ask to Boost Engagement on Your Brand Profile

by Author Image Raelene Morey • updated:

Instagram questions are powerful. They encourage the exchange of ideas, fuel creativity, and help promote a sense of community and belonging.

How to Regram Images the Legal and Moral Way

by Author Image Joe Warnimont • updated:
How to regram images the legal and moral way

A “regram” is seen on a daily basis for many Instagram users – and many companies, or influencers, use regramming for high-quality, user-generated content. What’s regramming? It’s the act of using someone else’s Instagram photo and resharing it on your own Instagram account. In this article, we’ll talk about how to regram images the right way.

7 Best WordPress Facebook Plugins to Maximize Engagement Across Platforms

by Author Image Dianna Gunn • updated:
Best WordPress Facebook Plugins

Facebook marketing is one of the most powerful tools available to business owners today, but it can also be time-consuming. Today we’ll take a look at WordPress Facebook Plugins that will make it easier to maintain a consistent Facebook presence, drive website users to your Facebook page, and create more effective Facebook advertising campaigns.