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How to Use the Facebook Pixel to Improve Facebook Advertising Campaigns

How to use the Facebook Pixel

Advertising has become the cornerstone of successful Facebook marketing. One of the best ways to increase your success with Facebook advertising is to learn how to use the Facebook pixel, a piece of code that lets you measure, optimize, and grow your audiences through ad campaigns.

5 Instagram Alternatives for Marketers to Watch in 2020

Instagram Alternatives

Platforms like Facebook, Instagram, and Twitter have become ubiquitous in western culture, but there are always new platforms trying to rise to the surface. In this article, we’re going to examine some of the social media platforms that hope to become Instagram alternatives, and what their presence means for marketers.

5 New Instagram Features Brands Need to Know About

New Instagram Features

Social media is an important part of any online marketing strategy. However, because popular platforms such as Facebook and Instagram are always evolving, it can be difficult to stay on top of the latest trends and updates. New Instagram features are worth paying attention to, though.

How to Post to Instagram from Mac and PC

How to upload photos to Instagram from Mac or PC

Wondering how you can post to Instagram from Mac or PC? Instagram’s 1 billion active users make it more popular than social rivals Twitter, Snapchat, and Pinterest. However, there’s always been one drawback — Instagram started as a mobile photo-sharing app and, to this day, the desktop version does not allow you to post to Instagram from Mac or PC.

How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results

Facebook Ads Manager

Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.

The Best YouTube Banner Size in 2019 + Best Practices for YouTube Channel Art

The Best YouTube Banner Size

In an ideal world, you would be able to create one banner for your business and use it across all of your marketing channels. That one banner would fit easily on your website and all of your social media channels, and it would remain effective year after year. You wouldn’t need to look up the best YouTube banner size to use in 2019.

How to Become an Influencer: Your Guide to Success on Social Media

The term ‘influencer’ has become a bit of a buzzword online. It seems nearly everyone wants to be an influencer on social media, but in practice, it takes more than posting a lot and amassing followers. Of course, you can have a high follower count, but if it doesn’t translate to conversions, you’re not actually going to influence anyone.

The Best Instagram Questions to Ask to Boost Engagement on Your Brand Profile

Instagram questions are powerful. They encourage the exchange of ideas, fuel creativity, and help promote a sense of community and belonging.

How to Regram Images the Legal and Moral Way

How to regram images the legal and moral way

A “regram” is seen on a daily basis for many Instagram users – and many companies, or influencers, use regramming for high-quality, user-generated content. What’s regramming? It’s the act of using someone else’s Instagram photo and resharing it on your own Instagram account. In this article, we’ll talk about how to regram images the right way.

7 Best WordPress Facebook Plugins to Maximize Engagement Across Platforms

Best WordPress Facebook Plugins

Facebook marketing is one of the most powerful tools available to business owners today, but it can also be time-consuming. Today we’ll take a look at WordPress Facebook Plugins that will make it easier to maintain a consistent Facebook presence, drive website users to your Facebook page, and create more effective Facebook advertising campaigns.

5 Facebook Ad Strategies to Build More Effective Campaigns

On the surface, Facebook Ads appears to be a fairly simple method for getting the word out about your brand. But it’s all too common for business owners to spend far too much money on ads, leaving them with minimal results and not enough data to make changes. In this guide, we’ll discuss some of the lesser talked about Facebook ad strategies for you to consider and implement.

Facebook Workplace: How it Works + How It Can Benefit Your Business

Facebook Workplace

Most people aren’t familiar with Facebook’s work collaboration service. However, Facebook Workplace offers a lot of the same features other big-name tools do. You can use it to set up multiple communication channels, keep track of project progress, set up events, and more. Plus, it’s very easy to pick up if you’re already a Facebook user.

How to Use Facebook to Create a Customer Persona and Build More Effective Marketing Campaigns

Do you know how much money your male customers make on average? Are you aware of how many customers use mobile devices to shop online? What about customer interests like gardening or working out? All of these metrics come into play when you’re marketing to customers and trying to understand how, where, and why they buy. It’s all part of completing a customer persona for the collection of people who purchase from you.

Social Media SEO: How to Optimize Your Profiles on Major Platforms

Social Media SEO

Search Engine Optimization (SEO) isn’t just important on websites. It’s also crucial when it comes to your social media content. Social media profiles often rank above actual websites on search engines, so you want to make sure your profiles are ranking for the correct things with social media SEO.