How to Reduce Bounce Rate for Your Instagram Stories
Instagram Stories is all fun and games and effortless swipes – that is when you’re using the feature on your personal account. But when you make Stories a part of your marketing strategy and dive knee-deep into it, well, you find that all the unique benefits the channel offers don’t come without hard work on […]
View Article10 of the Best Apps for Instagram Stories: Graphic Design, Video Editing, and More!
Looking for apps for Instagram Stories? Over the past year, Instagram Stories have exploded in popularity. They are easy to create, fun to watch, and offer a more intimate, behind-the-scenes look into the lives of your favorite influencers and brands, not to mention your friends.
View Article20 Actionable Social Media Marketing Tips for 2019
The New Year is here and it’s time to finalize your social media plans for 2019. This guide will give you 20 social media marketing tips to help fill your social media calendar and five strategies you can use to improve engagement across your social media profiles.
View ArticleInstagram Analytics: A Beginner’s Guide
Want to grow your Instagram account? The key is understanding your Instagram analytics—and knowing which metrics you need to understand and regularly track.
View Article6 Benefits of Social Media Marketing for Your Business
Social media has become a firmly entrenched part of our lives. On a personal level, it affects how we connect with friends and family, find jobs, and share life events. However, the real value of this medium lies in the many benefits of social media marketing for businesses.
View ArticleHow to Share a Link on Facebook? #SocialMediaMyths
Few things in life are certain but the question of how to share a link on Facebook has only one answer. At least, that’s what I always thought. My view has become more nuanced over the past few months and I’m devoting this month’s article to the myth of the link-in-caption and its impact on reach.
View Article5 Essential Social Media Metrics Every Business Owner Should Be Tracking
Social media marketing is both an art and a science. As you become a more proficient marketer, you’ll be able to rely on your intuition and expertise to some extent. However, if you really want to know how your campaigns are performing, it’s vital to keep a close eye on your social media metrics.
View ArticleHow to Build a Brand on Social Media as a Creative
The internet has created an endless number of opportunities for creative professionals. All you need to become your own boss is a creative skill and a domain name, or so the popular refrain goes. In the early days of the internet, it was even true. But today there’s an endless amount of competition on every website, and no amount of skill or talent will ensure the success of your career. You also need to understand how to build a brand.
View ArticleWhen and How to Hire a Social Media Manager for Your Business
The realm of social media is complex and fast-paced. It is easy to be overwhelmed by the task of managing your business’s online presence. Whether you are trying to find a Meet Edgar alternative or develop a Twitter marketing strategy, keeping up with social media platforms and communities can time-consuming and confusing. Having a knowledgeable and dedicated expert to direct social media efforts can maximize your results and grow your business.
View Article8 Foolproof Call-to-Action Examples (And Why They Work)
Call-to-action examples vary widely across the marketing verticals, but they’re always very deliberate, including on social media. That might run counter to your intuition: isn’t social media supposed to ephemeral, playful, and authentic?
View Article