What Are Facebook Custom Audiences? (And Why You Should Be Using Them)
Megan Jones • updated:
Facebook advertising can be used to generate leads, drive traffic to your website, promote services, sell products, and much more. However, advertising on Facebook can be a daunting prospect for many. There are no guarantees that you will reach your target audience, let alone recoup the cost of the ads. So can using Facebook custom audiences improve your ad campaign’s chances of success?
Instagram vs Snapchat: Which Platform Is a Better Fit for Your Brand?
John Hughes • updated:
Understanding the differences between Instagram vs Snapchat is key to marketing effectively on both. Let’s discuss each app and how to target its users! These two social media sites are incredibly popular among young people today.
How to Use UTM Tracking to Make Your Next Social Media Campaign a Winner
Sophia Dagnon • updated:
How can we measure the exact impact of our social media marketing efforts in terms of traffic and conversion? How can we move beyond metrics like reach, comments, likes and shares and toward the meatier side of the business that ultimately leads to sales? There is an answer: UTM tracking.
10 of the Best Social Media Analytics Tools to Track Your Social Media Traffic
Colin Newcomer • updated:
You probably don’t need me to tell you that social media can drive a ton of traffic to your site. But if you want to know just how much and how valuable that traffic is, you might need me to tell you about some social media analytics tools. Here are some great tools to track your social media traffic.
How to Make Animated GIFs for Social Media
Chris Fitzgerald • updated:
GIFs are one of the most popular communication tools in social media. In this article, we show you how to make animated GIFs and how to stay ahead of the pack. Use one of the popular free or paid tools to build some truly impressive GIFs.
4 Ways to Adapt Blog Content to Social Media
John Hughes • updated:
Social media is crucial tool for building a devoted readership for your blog. This post discusses how to adapt blog content to social media!
How to Handle Bad PR on Social Media
Charli Day • updated:
No brand wants to handle bad PR on social media, but it’s essential, so let’s take a look at the best and worst practices with some real life examples!
How to Use Facebook Advertising Campaigns to Boost Your Business
Dianna Gunn • updated:
Are you a small business owner struggling to create effective Facebook advertising campaigns? This guide is here to help!
Revive.Social’s Ongoing Social Media Case Study (Ep. #1 – New Experiments)
Chris Fitzgerald • updated:
Follow this ongoing social media case study / experiment by a social media specialist in the WordPress space. Learn from his mistakes and have a laugh. This is the 1st edition.
Top 100 Social Media People to Follow on Twitter
Adelina Tuca • updated:
Why should you care about promoting your brand on social media and perhaps connecting with some of these top 100 social media people to follow on Twitter? Because the social part of your online business plays one of the main roles in spreading the word about you and your services in this day and age.
Grow Your Reach Today With These Facebook Video Marketing Tips
Sophia Dagnon • updated:
Make video an integral part of your social media marketing strategy. Here are some Facebook video marketing tips that will help you do that.
Facebook Ads vs Boosted Posts: Which Should You Choose?
Ana Gotter • updated:
Facebook Ads vs boosted posts, which is better? This is a common question among Facebook page admins. And even if you’re relatively new to all this, you will eventually see a notification popping up encouraging you to “boost a post.” The reason being that the post may be high-performing, or Facebook’s algorithms may have found […]
5 Ways to Use Facebook Live for Business + 5 Things to Do Before You Go Live
Charli Day • updated:
In 2016, Facebook launched Facebook Live, a live video streaming service which allows individuals and pages to broadcast from their mobile devices straight to their Facebook News Feed. Find out how to use it for your business.
The Fear of Missing Out, Social Media, and How to Leverage It for Your Business
Ana Gotter • updated:
Learn about FOMO – the fear of missing out, social media, and how to leverage it for your business via marketing tactics that evoke psychological responses.
3 of the Most Common Issues That Facebook Page Admins Face + How to Solve Them
Charli Day • updated:
If you’re a Facebook page admin, you will certainly encounter some challenges along the way. Here are 3 common Facebook Page issues + how to solve them.
How to Find Social Media Audience for Your Business: From Demographics, All the Way to Which Platforms to Use and What to Post
Dianna Gunn • updated:
For many businesses the biggest challenge of social media marketing is connecting with the right audience. Today I’d like to help you find your ideal social media audience by figuring out who your target demographic is, what social media platforms they hang out on, and what kind of content they’re most interested in.
6 Facebook Business Page Tips You Don’t Want to Miss Out On
Bill Widmer • updated:
Looking for Facebook business page tips? You’ve come to the right place. In this post, I skip the garbage floating around the web. You won’t see re-hashed tips from someone else’s article.
How to Use Pinterest Group Boards to Reach More Followers
Colin Newcomer • updated:
If you want to expand your reach on Pinterest, learning how to use Pinterest group boards is a great way to get access to more followers without needing to painstakingly build your own following (though you should do that too!).