How to Create the Ideal Social Media Calendar That Will Grow Your Following
Dianna Gunn • updated:
Posting on social media whenever you feel like it is not going to get your brand very far. If you want to attract consistent attention, engagement and growth, you need to post regularly. The easiest way to do this is by creating a social media calendar and scheduling your posts in advance. Here’s how.
How to Use Hashtags to Increase Your Reach on Twitter, Instagram, Facebook and More
Nick Schäferhoff • updated:
Anyone using social media marketing needs to know how to use hashtags. Learn where to find and how to use hashtags effectively on Instagram, Twitter, Facebook, LinkedIn and other major social networks.
How to Get More Facebook Reactions (Plus Exactly Why They’re Crucial for Your Brand)
Bill Widmer • updated:
Did you know that Facebook Reactions (like “Haha”, “Love” or “Wow”) actually cause your posts to show up more frequently in your follower’s news feeds? We’ll show you exactly how important Facebook Reactions are – and how you can get more of them.
3D Facebook Posts: Everything a Marketer Needs to Know
Raelene Morey • updated:
Facebook is going 3D. The social media giant is in the process of rolling out support for the glTF 2.0 file format for 3D Facebook posts, which means you’ll soon be seeing more 3D content in your News Feed. This article explores what this all means and how it will impact marketing and eCommerce.
Pinterest Buyable Pins: Do They Actually Work? Plus How to Use Them
Megan Jones • updated:
In this article, we look at what exactly Pinterest Buyable Pins are, and consider a number of case studies to see if this type of Pin is actually driving results. We then discuss the pros and cons of using Buyable Pins, and finish by sharing some tips on how to ensure your Buyable Pins are successful.
Revive.Social’s Ongoing Social Media Case Study (Ep. #4 – Twitter Promote Mode, Reddit, More Facebook Ads, and Lessons From Trolls)
Chris Fitzgerald • updated:
This past month has been exciting for our social media case study, as we have managed to shake some trolls lose. When we weren’t battling them we managed to find some time to promote a new child theme on Facebook, branch out into new social media channels, mess with Twitter Promote Mode; and have some fun with some new friends.
Most Shared Content Studied: The Post Formats That Get Shared the Most on Social Media
Dianna Gunn • updated:
The true power of social media is the ability to get dozens, hundreds or even thousands of people to share your messages, but people won’t share just anything. In fact, today’s online customers are more discerning than ever. That’s why it’s essential to focus your social media strategy only on the most shared content – the post formats that are likely to result in the most shares.
12 Common Social Media Mistakes to Avoid – Aka. How to Social Media Like an Adult
Revive.Social Editorial • updated:
Sometimes successful marketing is not about fancy tactics. Sometimes it just means not screwing up or, in our case, avoiding common social media mistakes. Making mistakes sucks, especially when you do it in public. However, even if nobody notices but you just fail to get the desired results, it’s just as annoying. Both of these scenarios can happen easily in social media marketing.
How to Choose the Best Social Media Sites for Your Marketing Efforts
John Hughes • updated:
There’s no doubt that social media is an important channel for promoting yourself online. In an ideal world, you could market your business or website on every social site. However, your time and resources are limited, so you’ll need to determine the best social media sites for your brand to focus on.
How to Use Social Media Influencers to Get an Advantage Over Your Competitors
Raelene Morey • updated:
Word of mouth is, and always has been, one of the best forms of advertising. You just can’t beat a solid recommendation from a friend or family member, which is why 90% of people trust word of mouth recommendations – and nowadays, social media influencers. In this article, we’ll explore what social media influencers are, how influencer marketing can benefit your business, tips for working with influencers, and examples of some great social media influencer campaigns to get you inspired.
Beginner’s Guide on How to Track Social Media Analytics Like a Ninja
John Hughes • updated:
If you want your content to perform well online, you’ll need to understand how it’s being used. This post will show you how to track social media analytics using Google Analytics and how to integrate Google Analytics with your WordPress site.
4 Strategies to Use Social Media to Drive Engagement on Your Website
John Hughes • updated:
Every effective website starts with a strong design and quality content. However, if you really want to maximize the effectiveness of your site, you’ll want to use social media to drive engagement. If you’re only providing opportunities for passive consumption, you aren’t tapping into your visitors’ desire to participate in your content.
Here’s Your Down-to-Earth Guide to Twitter Moments
Adelina Tuca • updated:
In order to catch up with its main competitors – Facebook and Instagram – that are revolving around the multimedia trends and visually-oriented content, Twitter adopted a similar solution by introducing Twitter Moments in late 2015, which was a slightly different direction for them. Many business owners haven’t fully explored Twitter Moments yet, but they are very easy to use if you follow this guide to Twitter Moments, and recent changes have made them even more accessible to brands.
Revive.Social’s Ongoing Social Media Case Study (Ep. #3 – Facebook News Feed Updates, Writing Styles and Supporting Imagery, Testing Facebook Videos)
Chris Fitzgerald • updated:
The third edition of the social media case study has arrived! Full disclosure: fewer experiments this past month as I spent time watching the impact of the Facebook News Feed changes. So what did I do? Played more with my writing style on social media posts. I wanted to get a better handle on writing for our international audience. I also felt that I was missing the point sometimes and trying to be too clever. Really it was about getting back to basics.
Internal Social Media Options and What They Can Do for Your Business
Ana Gotter • updated:
Today’s workers are bored, and they feel more isolated and disengaged from their employers than ever before. A recent study shows the root of the problem, with 60% of employees reporting feeling less-than-enthusiastic about internal communications. Among those surveyed, 44% percent say that their business’s internal communications are stagnant, with nothing having changed in the past five years. This survey demonstrates that few businesses are investing in newer technologies like internal social media, one of the most powerful team building tools available.
The 5 Types of Engagement Bait Facebook Is Fighting
Raelene Morey • updated:
Facebook is fighting “engagement bait,” spammy posts that actively try to game the system for greater reach. Worried your posts might be demoted? Learn about the 5 different types of engagement bait here to avoid being penalized.
The Secret to Managing an International Follower Base on Social Media Without Making a Fool of Yourself
Charli Day • updated:
Why actively managing an international follower base of your brand is something worth looking into? 89.5% of brands are using social media, but the vast majority only do it in English. Whilst 55.5% of all web content is in English, only 20% of the world’s population actually speak English, and furthermore, just 5% of the world speaks English as a native language.
Revive.Social’s Ongoing Social Media Case Study (Ep. #2 – Re-Purposing Content, Failing Videos, Hashtags)
Chris Fitzgerald • updated:
So, here we are with the second edition of my social media case study / experiments and adventures here at Revive.Social. The end of 2017 was quite interesting here at Revive.Social, and we experimented a lot with our images and content. Mostly I am interested in post types and the level of engagement we are getting with them.