Looking for Facebook business page tips? You’ve come to the right place.
In this post, I skip the garbage floating around the web. You won’t see re-hashed tips from someone else’s article.
Instead, you’re about to learn the true rules of engagement on Facebook. How to actually get people to like, comment on, and share your posts!
Not just spammy comments, either. True, caring, engaged comments from loyal fans and followers. The kind that turns one-time visitors into lifelong fans and customers.
Sound good? Let’s dive in!
Just because you have content and a Facebook page, doesn’t mean you should exclusively share your own content. In fact, you should share other people’s content just as much, if not more than, your own – and be sure to tag them when you do!
By doing this, you’ll show up in influential people’s news feeds, gain some goodwill with them, and have plenty of great content to share. Often times, they’ll even return the favor by sharing your posts to their followers.
But what, exactly, should you share? And why? Let’s take a look:
(Charts by Visualizer Lite.)
Search Engine Journal found that 48% of people shared something that they thought their friends would find interesting and 17% of people share something to inform their friends of the things they care about.
Don’t just share random content for the hell of it. Your motive should be to engage, inform, and provide useful information to your followers.
For help with this, plug your niche’s influencers’ sites into a tool like BuzzSumo, and you’ll see what they post that gets lots of engagement:
Whether you have a small or large following on Facebook, it’s important to stay in front of your followers and influencers. Tagging them, as we just discussed, does the trick.
After they interviewed 20 people about why they decided to live in an RV, they wrote up a post, posted it on Facebook, and tagged everyone that was involved.
While The Wandering RV tagged people they interviewed in a post they wrote, you can tag people in anything that you think they’d find interesting.
That’s why it’s important to understand your followers – you need to know what they care about, so you can tag them (and get them to tag others) in your posts, and get real engagement. And consider switching up your posting schedule.
We can’t talk Facebook business page tips without talking video.
In November 2015, Facebook hit 8 billion video views daily, doubling its figure of 4 billion from April just six months earlier. In addition, its video impressions rose by 32% in Q1 of 2017 – so the trend is continuing.
Additionally, Facebook videos have a 6.3% engagement rate – much higher than the average post. So posting more video seems to be a great engagement strategy.
How long should your videos be, though? To better understand audience retention, take a look at the image below:
According to the graph above, nearly 30% of viewers stop watching videos after 10 minutes. Unless you’re filming a video showing a step-by-step process, there may not be a reason for your video to be so long.
You’ll also notice that less than 10% of viewers stop watching the video if it’s 1-3 minutes long. Something short and sweet can (and will) get your point across and keep viewers engaged.
Facebook live video is a little different – in a good way. People watch live videos up to 3 times longer than non-live video.
To get the most viewers, I recommend running longer videos of at least 20-30 minutes. That gives your fans enough time to realize you’re live and to share the video with others.
To get even more viewers and engagement, promote the exact date and time that you’re going to be filming and have a consistent live video schedule so your fans always know when to tune in.
To keep your viewers interested, ask them what they want to learn from your video. Have them ask you questions that you’re able to answer while live. Chances are, they’ll stick around until they hear their question answered (and possibly for the whole video)!
If you’re not already sold, take a look at the graph below from Marketing Land:
Who would have thought that Facebook would have more video shares than YouTube? The use of Facebook videos is only going up, too. Which brings the question…
Will Facebook be the #1 site for videos one day? Most likely. Mark Zuckerberg’s goal is to have Facebook become the #1 video platform online.
Mark Zuckerberg believes videos are the future of Facebook. In fact, he even stated that he “wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
Hop on the Facebook video bandwagon if you haven’t already! You’re missing out if you don’t use this insanely useful type of content. Let me say this again since it’s really that important – integrating video into your Facebook presence is perhaps the biggest of all Facebook business page tips.
There’s no shame in needing to boost your posts to gain a few extra eyeballs.
In fact, 60% of business users on Facebook pay to boost their posts. That percentage is constantly rising, too.
As you know, businesses can target users with Facebook Ads by their location, demographics, age, gender, interests, behavior, and connections.
You can use Facebook to get in front of specific segments of your audience with some powerful ad targeting options such as:
So why boost your posts? Get this: AdEspresso analyzed 104,256 ads over a 45-day period and saw a correlation between a higher Relevance Score and lower CPC rates.
In layman’s terms, Facebook rewards well-performing posts with cheaper ads and more clicks. Therefore, if you boost the posts that are already performing well, the ads will be cheaper and more effective. More eyeballs for less money!
Remember The Wandering RV example? They spent $5 and got over 1,000 extra impressions – which likely helped their organic reach because they got a paid share. Not too shabby.
I’m sure that you’ve seen ridiculous Facebook quizzes about what kind of vegetable you are based on your zodiac sign.
The funniest thing about these quizzes, though? They attract viewers to take the quiz and compare answers.
This quiz has over 2.7k likes, 2.7k comments, and 1k shares. Furthermore, if you look at the comment section, you’ll notice people were comparing their answers, as well as challenging their friends:
Be sure to share quizzes with your followers and provide a CTA by telling them to compare answers with their friends.
This is one of the funnest ways to interact with your audience, too. It shows that you’re not all business all the time and allows you the chance to open up with your followers!
There’s nothing quite like a heart-warming story to attract viewers to your Facebook page. Whether it’s a story of your own, a story about an animal getting adopted, or a family who received the help needed to rebuild their home after a fire, it’ll make your followers sympathize with you.
Now, I don’t know about you, but I’m a sucker for animals. Whenever I see images like this, I feel mixed emotions: happiness, sadness, and guilt. It’s a compelling social media update.
And that’s exactly what the ASPCA is going for! The reason they post images and stories like this is to bring awareness to their audience and, hopefully, get help.
Strangers from around the world donate to the ASPCA monthly and it’s because of the stories they share. Anyone can drive traffic to their page, but if there’s no emotion behind your posts, who’s going to want to stay? The answer: No one.
This is why it’s so important to know your audience. If you know what they care about, you can tap into their emotions. Doing so causes emotional reactions, like a “love” or “haha” instead of a regular like. These reactions increase your organic reach.
Just don’t make any of these stupid mistakes.
We made it to the end! By now, you should have a better understanding on how to not only gain more engagement to your Facebook page, but keep it.
A quick recap of all the Facebook business page tips:
Now it’s your turn – have questions about any of the Facebook business page tips shared here? Let us know in the comments! And please share if you found this post helpful.