This is literally the worst message a page admin can see when they log into their account. The worst. Not because you have done something terrible, but because you have just entered the murky world of Facebook customer service. Facebook is renowned for its clever innovations and advertising strategies but definitely not for its robotic and often non-existent customer service.
Let’s assume that you weren’t trying to sell guns or drugs on your Facebook page. Let’s also assume that your ad account hasn’t been hacked and you are not using a stolen credit card to place your ads.
First of all, you need to understand that your account may have been blocked for a number of innocent reasons. These may include accessing your ad account via a proxy or using an image which Facebook deems to be unacceptable. Note, this could just be an innocent photo but still one that Facebook’s computerized approvals process deemed to be inappropriate.
A suspension is bad news for page admins because all of the following will immediately occur:
As I mentioned before, Facebook’s customer service is not the best. Basically, appealing an ad account suspension involves filling out a form and then waiting and waiting and waiting.
So here are three ways you can get your ad account up and running again:
The best way to deal with Facebook’s customer service is not to need them in the first place. Therefore, it is a good idea to read their advertising Dos and Don’ts right here beforehand. If you have been suspended then stay calm and follow the tips above. Most accounts are unsuspended … eventually!
If you’ve been a Facebook page admin for a while, you will have noticed a big drop in the number of fans interacting on your organic posts. Check out this snapshot of organic reach from my site, Charli Says, between January 2016 and now:
Actually, this decline was picked up by numerous marketers back in 2014, prompting a response from Facebook’s VP of Advertising Technology, Brian Boland who commented:
So, what was the outcome? Boland concluded that there’s simply too much content being published on Facebook, making News Feed visibility, increasingly competitive. In addition, Facebook is trying to show users the content that is most relevant to them.
Fast forward to 2016 and Facebook adjusted its News Feed algorithm again – to further prioritize content from friends and family over Pages. In the blog post announcing the algorithm change, Facebook Engineering Director Lars Backstrom warned that Pages could anticipate a dip in organic reach. Research from Social@Ogilvy, now suggests that for Pages with more than 500,000 likes, organic reach is indeed as low as 2%.
The drop in organic reach has really hit Facebook page admins hard, especially the ones who are not able to fork out mega bucks for high reach advertising. Some of the challenges associates with a low organic reach are as follows:
Knowing the reasons behind the drop in organic reach is good, but what can Facebook page admins actually do to overcome this one of the common Facebook Page issues? Here are my favorite methods for organically raising your Facebook reach:
Many Facebook page admins worry that they don’t have fancy video equipment and therefore avoid video entirely. That’s a big mistake. Use videos with captions and engaging visuals. Even if you make the video yourself, you will still see a boost in organic engagement.
It’s time to get creative if you really want to combat dwindling organic reach on your Facebook page. Spend more time creating amazing content, video and image assets and less time posting meaningless daily updates.
It’s a known fact that 88% of online shoppers will read a review before making a purchase decision. That’s a significant number. Add to this that 62% of consumers will check a brand’s Facebook page prior to purchase, and you can immediately understand that reviews matter. So, what about the reviews on your Facebook page, how are they looking?
If you have a physical business address or an online shop then, chances are, you will have the reviews feature enabled on your page. Depending on the nature of your business, you may get negative reviews based on any of the following:
If you get lots of reviews and most of them are positive then your average will be higher and the occasional negative will not affect your scores. You can see this below for one of my favorite Med based hotels, The Princess Beach.
On the other hand, if your negatives are outweighing your positives as shown below at the New World in New York then you definitely have a problem.
There are many ways that you should, and definitely shouldn’t tackle your negative review problem. Here are my best troubleshooting tips:
So, there you go, three common Facebook Page issues and how to solve them. Did you find the answer you were looking for? Comment below and let us know.
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