How to Develop a Snapchat Marketing Strategy in 3 Steps
John Hughes • updated:
The popular social networking app Snapchat currently has about 200 million active monthly users. That’s a huge potential audience just waiting for you to target it with your marketing and content. However, in order to get the best results, you’ll need a clear Snapchat marketing strategy and some fundamental knowledge of the platform.
43 Ways to Effective Social Media Marketing Automation With Zapier
Raelene Morey • updated:
With more than 1000 apps and integrations available, Zapier is a social media marketing automation powerhouse, but it can be time-consuming sorting through zaps. Here, we look at the best zaps for the most popular social platforms.
How to Set Up a Facebook Cover Photo / Video to Keep Viewers on Your Page
Bill Widmer • updated:
If you think that the standard photo covers are a bit boring, Facebook has something new for you in store. You can now create yourself a Facebook cover photo / video. Mark Zuckerberg himself said that video would be the next “mega trend” after the mobile revolution. But many businesses still haven’t transitioned to using a video for their Facebook cover.
5 Ways to Integrate Twitter With Your WordPress Website
John Hughes • updated:
Twitter is one of the most popular social networking platforms, and for good reason. It enables users to instantly express their views to a vast audience, as well as tap into an expanding reservoir of resources and ideas. Because of this, it’s well worth learning how to integrate Twitter with WordPress.
How to Promote an eCommerce Store on Instagram and Boost Sales
Megan Jones • updated:
Image-based social media channel Instagram is the perfect place for eCommerce stores to market their products. However, there is no guarantee of success on any social media platform. So if you are looking to promote an eCommerce store on Instagram then you need to ensure you are using the right tools and strategies.
How to Create a Twitter Marketing Strategy in 3 Steps
John Hughes • updated:
Twitter is a social media giant, with about 330 million active users every month. It’s also been around long enough to establish its own distinct audience and culture. Therefore, instead of approaching it like any other social media platform, you’ll want to develop a dedicated Twitter marketing strategy.
Is It Time to Stop Using Facebook as Part of Your Social Media Marketing Strategy? Social Media Case Study #6
Chris Fitzgerald • updated:
The News Feed is still giving me headaches and this month I played with more videos to see if we could get some love. I also tried to take our content out of the feed and played with some groups to see how they worked. I made errors on Instagram and started setup on Pinterest. We’ll also briefly cover a few miscellaneous things that have gone on this month, like spring cleaning on LinkedIn and a couple of new YouTube channels.
12 of the Best Social Media Podcasts to Follow if You Want to Stay Ahead of Trends
Chris Fitzgerald • updated:
Improve your social media marketing with the 12 best social media podcasts available. Every podcast on this list will give you actionable tips for better social media performance. Stay on top of development in this rapidly changing industry.
How to Promote Your Videos and Get Subscribers for YouTube
Megan Jones • updated:
So, you’ve created a YouTube channel, recorded some videos and uploaded them. But now what? How do you get people to watch your videos, and follow your channel? Well don’t worry, in this article, we will give you actionable strategies and step by step instructions on how to promote your videos and get subscribers on YouTube.
How to Make Videos for Social Media Without Looking Like an Amateur
Joe Warnimont • updated:
Are you thinking about making videos for social media? Or have you already tried and realized how time-consuming these videos are?
It doesn’t have to be that way. You can make successful videos for social media with just a little bit of know-how.
5 Ways to Grow Your Network and Land Clients With LinkedIn Marketing
Bill Widmer • updated:
LinkedIn is often overlooked in social media marketing. It’s considered a place of business – not for making things go viral, running contests, or sharing hilarious cat videos.
But LinkedIn marketing shouldn’t be ignored.
5 Steps to Building a Company YouTube Channel
John Hughes • updated:
When you think about social media, sites such as Twitter and Instagram probably come to mind first. It’s easy to forget that YouTube, the popular video hosting platform, is also a powerful social media network. Even if you don’t specialize in video content, it can be well worth your while to create a company YouTube channel.
Facebook Video Captions: How to Use Them to Increase Your Video Views
Raelene Morey • updated:
Do you use Facebook video captions?
More than 500 million – that’s half a billion – people watch videos on Facebook every single day. That’s a heck of a lot of cute animals, funny pranks and Tasty recipes.
How to Promote Local Businesses on Facebook (Real-World Examples Inside)
Joe Warnimont • updated:
You may have heard that Facebook isn’t quite right for a business in your industry in 2018. For instance, clothing retailers often see more success on Instagram or Pinterest. However, Facebook is still the tried and true platform for small business owners who want to create a foundation on social media. Even millennials still prefer Facebook over other options, and 79% of all internet users log into Facebook.
Developing Your Social Media Brand Voice: A Beginner’s Guide
John Hughes • updated:
About 83% of B2B businesses in North America use social media as a marketing tool. That’s a lot of ‘noise’ you’ll need to cut through if you want to make a lasting impression. To give yourself a fighting chance, it’s crucial to create a strong social media brand voice.
Square Videos: Should You Be Using Them? – Social Media Case Study Ep. #5
Chris Fitzgerald • updated:
It’s already the fifth edition of my social media case study, hard to believe. Because every month is scarier than the last when you work in social media. Still, at least we don’t work for Facebook, am I right?
How to Craft an Effective Instagram Marketing Strategy
Raelene Morey • updated:
When I wake up in the morning, the first thing I do is grab my phone off my bedside table and open Instagram. Like 800 million other active Instagram users, I love scrolling through my feed and seeing all the photos my friends, family, complete strangers, celebrities, influencers and even companies I follow have posted overnight. All those brands and celebrities clearly have to be doing something right … so here’s how to emulate them and build an effective Instagram marketing strategy of your own.
How to Make Infographics With Canva in 5 Simple Steps
Megan Jones • updated:
In this article we will cover why you should create infographics and the benefits of using Canva’s infographic maker. We will then discuss step-by-step instructions on how to make infographics with Canva and how to share them on social media.