So, you’ve created a YouTube channel, recorded some videos and uploaded them. But now what? How do you get people to watch your videos, and follow your channel? Well don’t worry, in this article, we will give you actionable strategies and step by step instructions on how to promote your videos and get subscribers for YouTube.
Keep reading to learn how to:
Ready to promote your videos and get subscribers on YouTube? Let’s go!
There are a number of important strategies that will help you get subscribers for YouTube that you should already be doing. Here are a few of the most basic yet often most overlooked:
300 hours of videos are uploaded to YouTube every minute. So, to try and stand out from the crowd, you will need to pick a video niche to specialize in. Depending on your reason for posting on YouTube, your niche will either be driven by your brand, website, or just your own personal interests. Once chosen, you can then begin targeting your videos at the audience of that specific niche.
If your content isn’t up to scratch then viewers won’t follow your YouTube channel. It’s as simple as that. However, authentic videos that people relate to will be shared and recommended. Therefore, before your record a video, always take time to consider the subject, content, and delivery. Some popular video types include:
But don’t assume that you know which videos will resonate most with your audience. Research what’s already resonating with them using a tool like TubeBuddy. Plan your video topics based on their suggested keywords or videos that are already successful in your niche.
When you create your videos, get to the point immediately. Whether you’re sharing practical advice or an emotion-inducing story, do it in the shortest amount of time possible. But don’t skimp out either – your videos should still be more useful or entertaining than your competitors’. The most successful YouTubers script part or all of every video to ensure this level of quality.
It is crucial that your videos are high quality. If the sound is too low, or the picture is too dark, then viewers won’t bother to watch your videos and you won’t get subscribers for YouTube. Invest in a good video camera, a microphone, and if necessary some extra lighting equipment.
Taking the time to edit your video can make all the difference between a successful video and one that is barely watched. Using advanced editing software will make a big impact on the quality of your videos.
Here are a few options:
To optimize your YouTube channel, and engage with your visitors, it is important that you add as much info as possible to the About section on your channel’s page.
Your YouTube channel should reflect your brand, so use similar branding and tone of voice as you would on your website. This will help your audience recognize and identify with you.
If you have mastered all the above tips, your YouTube channel should be fully optimized and your videos created to a high standard. However, you aren’t finished yet. Let’s now look at some further strategies to help promote your videos and get subscribers for YouTube…
Creating custom thumbnails for each of your videos is a must if you want to get subscribers for YouTube. A video’s thumbnail will grab viewers’ attention, give them a snapshot of what your video is about, and encourage people to watch it, share it, and subscribe to your channel.
To create a custom thumbnail, select Creator Studio > Video Manager.
Then, next to the video you want to add a custom thumbnail to, select Edit.
You will see that YouTube has provided three possible thumbnail images for you to choose from. However, if you would rather add a custom image, select Customized Thumbnail.
You can now upload an image to YouTube from your computer files. Once you are happy with your thumbnail, select Save Changes.
When creating a custom thumbnail, bare in mind it needs to…
Once you have uploaded a custom thumbnail for your video, next you need to write the title. So let’s find out how to write appropriate video titles:
Writing catchy titles for your videos can help entice your viewers to stop scrolling, and start watching. However, there is more to a successful title than just a phrase.
Using keywords in your titles is a must. This will help your videos rank for corresponding keywords and enable viewers to find your videos more easily through searches. You should also make sure your title accurately describes your video so that viewers aren’t disappointed with the content and they continue watching until the end.
Under each video you upload is a Description area, where you can explain to your audience what your video is about. YouTube gives you 5000 characters. By filling this space out you are adding metadata to each video, which is important for a number of reasons:
As you can see, there is a lot to add to a Description to ensure it adds value to a video and helps you get subscribers on YouTube. So don’t rush the job – take your time and make sure each description ticks all the boxes.
An impressive feature offered by YouTube is End Screens, which allows you to add interactivity to the end of your videos. An end screen can display links to your YouTube channel, videos, and playlists, as well as URLs for other sites, calls to action, and more. This can be a great way to engage with your audience and ask them to subscribe to your YouTube channel.
To add an end screen to your video, select Creator Studio > Video Manager. Find the video you want to add an end screen too (you can only add end screens to videos longer than 25 seconds) and then click Edit.
Select End Screen and Annotations from the tab bar at the top of the page. Here you will need to choose from a range of options:
Once you have chosen the elements, template, and timing for your end screen, Preview the video and then select Save. Your end screen is now complete and will play on the video when watched by your audience.
There are many other strategies to help you get subscribers for YouTube. Here are some other top tips…
Which strategies will you implement to help you gain subscribers on your YouTube channel? Share your thoughts in the comments below!