Using infographics can be a successful way to display data and statistics in readable formats, engage with your audience, and get your content shared on social media. And don’t worry, you don’t need to be a graphic designer to create a stunning infographic. Keep reading to find out how to make infographics with Canva.
In this article we will cover:
Before we discuss how to make infographics with Canva, firstly let’s consider the benefits of using infographics.
In fact, infographics on social media can help increase engagement with your brand by up to 65%.
By displaying complex information in a visual, easy to read infographic, your audience will find it easier to digest the material. It has been found that 40% of people respond better to visual information than to plain text. So, if you want your data to make an impact on its audience, and really be understood and remembered, creating an infographic will help you achieve this goal.
An infographic can display data and statistics in a fun and interesting way, appealing visually to your readers. Consequently, this can increase your social shares and help your brand reach a wider audience. The knock-on effect of this engagement is the expansion of your social following, and an increase in traffic visiting your site. Reseach shared by Visually shows that marketers who use infographics grow traffic 12% faster than those who don’t.
So now we know the pros of creating infographics. Let’s next discuss why you should make infographics with Canva.
Canva is an online graphic design tool used by everyone from beginners all the way up to professional designers to create stunning content. This design platform provides a range of powerful features, as well as a vast library of photos, graphics, and fonts. So whatever your design project, the outcome will look professional and sleek.
One of Canva’s key assets is the easy to use drag and drop infographic maker. Here’s a roundup of its best features:
So now we know a little about Canva. Next, let’s find out how to make infographics with Canva.
To get started, you will need to create an account with Canva. You can log in through Facebook, Gmail, or another email address.
Once in, follow the setup instructions and then under Create a Design select Infographic.
The Canva dashboard will now open, and you can begin to design your infographic.
So let’s now have a look at the different design tools available here, and how to use them to create your first infographic:
Canva provides a variety of pre-designed free and premium infographic templates. These differ in layout, design, and subject. So, it is more than likely that you will find a template to fit with your project. (To create your infographic from scratch, skip to step two and select your background).
If you want to use a pre-built layout, firstly, select Layout from the left-hand side menu bar. Then, scroll down to find a layout that suits your needs. After that, simply click on your chosen layout to move it into the center of the page.
To customize a pre-built layout, you can simply click on each individual element. Then alter or replace the background, text, images, or any other element, as you need (covered in more detail in steps 2 – 4).
Canva provides a variety of free and premium backgrounds for your infographic that you can select from. Whether you are looking for a block color, pattern, or image, there will be a something here for you.
Changing your infographic background is extremely easy with Canva. Firstly, select Background from the menu, and then browse the numerous backgrounds. If you are finding it hard to make a choice, click on a background to view it on the infographic.
Once you have chosen your background, you can customize its appearance from the editor menu bar above. Change the color, add filters, alter the transparency and more.
After the background of your infographic has been chosen, you can start fleshing out the content by adding the text.
Click on Text and then drag and drop heading types, or any of the example font types. Write directly into the text boxes, then resize and adjust the position of the text on your infographic as you see fit. Extra customization options are also available in the editor menu at the top of the page.
Elements is one of the most important sections to get to know. The graphics provided here will help you add fun and interesting visual aspects to your infographic, whilst supporting the key points you have made in the text.
Elements is broken down into a number of categories:
To select a graphic element to use on your infographic, select your chosen category and then double-click or drag and drop the element you want to use onto the screen. Below, I have added white squares from Shapes, graphics from Illustrations, and a table from Charts. I have also uploaded a couple of my own images (uploading images covered next).
Again, you can drag your graphic elements to resize them and move them around the infographic. Further settings can also be found at the top of the page in the editor menu, including the option of adding a URL link to individual elements.
There are a couple of other features you may like to make use of, depending on the type of images and graphics you want to add to your infographic.
Once you have added and arranged all the necessary visual elements, and any extra text you may need, your infographic should be finished and ready to publish.
The last step in the process of designing an infographic in Canva is to share it with the world. Click on the Share button displayed in the menu at the top of the page. Then choose from one of four sharing options:
You can also select Download, to download your infographic and use it as you wish.
As you can see, Canva is a very easy tool to use. However, throwing elements onto a page doesn’t always end in a successful infographic. Here are some top tips to help with your design process:
A successful infographic will use a layout that flows. This means that when your reader’s browse your infographic, it is immediately obvious where to start, and where to look next.
To create flow, consider using:
If there is no organization to your infographic, and the flow isn’t obvious, you may quickly lose the attention of your audience.
How you present your information in an infographic is important. There are numerous styles of infographics, so try and choose one that best represents your topic. Here are a few of the most widely used types of infographics…
Canva is an extremely easy tool to use and will enable you to create stylish, professional and beautiful infographics. Once you have taken the time to design an infographic, make sure you share, share, share! By getting your infographics out there on social media, you can:
Have you got any question on how to make infographics with Canva? Please ask away in the comments below!
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