How Video Reach Campaigns Simplify YouTube Video Advertising
John Hughes • updated:
Video is a very effective tool for you to incorporate into your business’ marketing strategy. Until recently, YouTube video advertising required you to choose between various video ad formats for each campaign. Deciding which to use could be challenging, and in some cases, costly.
10+ Best Instagram Apps for Building Effective Marketing Campaigns
Joe Warnimont • updated:
Instagram marketing. What does it mean? For some, it’s posting funny videos. For others, it’s a provocative photo of a model in front of a mountain landscape. For most businesses, it’s a whole different story, and that’s why it’s important to find the best Instagram apps designed to help brands that aren’t Kardashians create successful campaigns.
How to Use Geotags to Boost Your Social Media Presence
John Hughes • updated:
‘Geotags’ are the geographical locations added to a post, picture, or status update on social media. By incorporating geotagging in your social media strategy, you can boost brand visibility and increase engagement.
How to Make the Best Instagram Bio for Your Business (With Real World Examples)
Joe Warnimont • updated:
It’s a tiny section at the top of the ever-expanding gallery of beautiful photos you have on Instagram. That’s what an Instagram bio is. They seem meaningless, or simply an area to quickly share information about your business. But Instagram bios are anything but that. The best Instagram bio for your brand is one that grabs immediate attention for drawing in new followers.
A Guide to Understanding Your Instagram Audience
John Hughes • updated:
Understanding your Instagram audience can help you focus your marketing strategy in a way that guarantees results. The more you know about your audience’s demographics, the greater your chance of success will be. Leveraging Instagram analytics and insights can help you refine and align your posts to your target audience to boost engagement.
Pinterest Marketing Strategies You Can Use Today to Boost Engagement
Joe Warnimont • updated:
Some people look at Pinterest and wonder how you could possibly market your business through the platform. Many folks figure it’s mainly for finding craft and meal ideas, and not much else. But Pinterest marketing is a great way to increase brand awareness, bring new viewers to your website, and even drive sales.
How to Add Music on Instagram Stories and Boost Audience Engagement
Raelene Morey • updated:
Music can soothe a heartache, get a football team pumped for their next game, and even has the potential to help people recover their ability to speak after a stroke. When you consider the power music can hold over a person, learning how to add music on Instagram Stories is a no-brainer.
6 Tips for Creating a Social Media Brand Aesthetic
John Hughes • updated:
With more than 90 percent of businesses using social media as a marketing tool, the competitiveness of these platforms is intensifying. To keep your identity on social media consistent and effective, you must develop a brand aesthetic. This aesthetic will make it easier to align your social channels, accurately reflect the tone and style of your business, and establish a memorable presence.
How to Create a Consistent Brand Identity to Boost Your Social Media Visibility
John Hughes • updated:
In this article, we’ll discuss the importance of having consistent branding across social media platforms. Then, we’ll provide you with five tips for creating and implementing a uniform brand identity. Let’s get started!
10 Twitter Tools to Simplify Twitter Marketing and Boost Engagement
Dianna Gunn • updated:
If you want to maximize the results of your Twitter marketing strategy, you need Twitter tools at your side. Today we’ll take a look at ten Twitter tools that will help you accomplish a variety of marketing tasks more easily, from market research to social media scheduling and even interacting with your followers.
How to Get Followers on Any Social Media Platform: 6 Ways to Boost Your Follower Count
John Hughes • updated:
Many businesses are interested in learning how to get followers on social media. Unfortunately, it doesn’t usually happen overnight. While you may think using potentially damaging ‘quick-win’ techniques is the only way to increase your follower count quickly, it’s better to keep your brand authentic.
8 Tips for Posting Videos on Instagram Effectively (2022)
John Hughes • updated:
In this post, we’ll take a look at why Instagram video content is so valuable. Then we’ll walk you through eight key tips for creating Instagram videos, posting videos on Instagram, and using them to maximum effect. Let’s get to work!
Should You Upgrade to an Instagram Business Account?
Raelene Morey • updated:
Trying to decide if you should upgrade to an Instagram business account? This guide will walk you through the pros and cons of each type of Instagram account so you can make the best decision for your business.
How to Use the Facebook Pixel to Improve Facebook Advertising Campaigns
John Hughes • updated:
Advertising has become the cornerstone of successful Facebook marketing. One of the best ways to increase your success with Facebook advertising is to learn how to use the Facebook pixel, a piece of code that lets you measure, optimize, and grow your audiences through ad campaigns.
4 Instagram Alternatives for Marketers to Watch in 2022
Dianna Gunn • updated:
Platforms like Facebook, Instagram, and Twitter have become ubiquitous in western culture, but there are always new platforms trying to rise to the surface. In this article, we’re going to examine some of the social media platforms that hope to become Instagram alternatives, and what their presence means for marketers.
5 New Instagram Features Brands Need to Know About
John Hughes • updated:
Social media is an important part of any online marketing strategy. However, because popular platforms such as Facebook and Instagram are always evolving, it can be difficult to stay on top of the latest trends and updates. New Instagram features are worth paying attention to, though.
How to Post to Instagram from Mac and PC
Raelene Morey • updated:
Wondering how you can post to Instagram from Mac or PC? Instagram’s 1 billion active users make it more popular than social rivals Twitter, Snapchat, and Pinterest. However, there’s always been one drawback — Instagram started as a mobile photo-sharing app and, to this day, the desktop version does not allow you to post to Instagram from Mac or PC.
How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results
John Hughes • updated:
Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.