Twitter Paid Ads: A Beginner’s Guide to Getting Started
John Hughes • updated:
A Twitter paid ads campaign is a great opportunity to promote your company. With some careful planning and the right tools, you can ensure that your advertisements reach your ideal customers. This can help drive conversions and engagement, and ensure you’re that not wasting your budget on people who are never going to make a purchase.
How Many Hashtags Can Twitter Bear? (Social Media Myths)
Chris Fitzgerald • updated:
If you’re wondering how many hashtags to use for Twitter, then there is the golden rule: keep ’em few and people stick with you. Take ’em high and wave bye-bye.
How to Run a Facebook Contest and Get Great Results: Beginner’s Guide
Joe Warnimont • updated:
Everyone loves a contest, and social media makes them so much easier to manage, since you share information about the contest, ask for submissions, then give out a prize, all from the comfort of your own home or office. Running a Facebook contest is especially beneficial, seeing as how you can take advantage of the wide range of features on Facebook to make a creative contest that’s unique to your brand and generate interest with the help of Facebook distribution tools.
What Is Clubhouse (And What Does It Mean for Marketers)?
John Hughes • updated:
As an emerging social media platform, Clubhouse is attracting a lot of attention. All of the buzz might have you asking, “What is Clubhouse?”, and wondering if it has marketing potential for your organization.
Snapchat Advertising: How to Create Your First Campaign – Beginner’s Guide
Joe Warnimont • updated:
Snapchat Ads may not seem like your first choice when looking for a place to promote your business, but it definitely offers improved and simpler advertising and design tools compared to the complicated ad interfaces you see from sites like Facebook and other social networks. The Snapchat advertising platform takes advantage of the social network’s rabid fanbase, rapid media delivery, and simple, mobile-oriented design.
How to Schedule Tweets With Variations to Meet Twitter’s New Rules
Raelene Morey • updated:
If you want to continue to schedule tweets across multiple accounts while playing by Twitter’s new rules, it means getting into the habit of sharing variations of your tweets.
So in this post, I’ll share 7 simple ways you can schedule tweets with variations, along with examples of how brands are already using these methods to play it safe.
LinkedIn Retargeting: A Beginner’s Guide to More Effective Ad Campaigns
Joe Warnimont • updated:
Finding success with LinkedIn Ads, whether for B2B interactions, employee searches, or the many other reasons to run ads on LinkedIn, brings about several other opportunities. You may find that one, or two, or dozens of LinkedIn Ads perform well. So what next? The goal after that is to focus on LinkedIn retargeting, a process where you utilize built-in LinkedIn tools to send more advertisements to those who have shown interest in the past.
TikTok for Business: A Beginner’s Guide to Getting Started
John Hughes • updated:
Successful marketing is all about connecting with your target audience, and TikTok For Business can be a useful tool for fostering those relationships. However, getting started with a new social media channel can often feel overwhelming.
4 Strategies for Effective Affiliate Marketing on TikTok
John Hughes • updated:
It’s no secret that TikTok is the ‘next big thing’. The app has exploded in popularity over the last few years, and despite challenges to its ability to operate in the U.S., it appears that it’s here to stay. In a similar vein, affiliate marketing has also steadily grown in power and popularity recently, which means that savvy marketers will be looking for ways to use affiliate marketing on TikTok.
LinkedIn Text Ads: A Beginner’s Guide to Setting Them Up
Joe Warnimont • updated:
LinkedIn offers various advertising methods, from sponsored InMail ads to dynamic listings with videos and images. However, the often forgotten LinkedIn text ad was the first type of advertising available on LinkedIn.
Social Media Live Streaming Platforms Compared – Which Is Best?
John Hughes • updated:
Social media live streaming provides an interesting and authentic experience for your fans, and it can be a lot of fun. Plus, with nearly every platform having its own live streaming option, there are plenty of options for you to choose from.
How Much Should I Spend on Facebook Ads? A Guide for Small Business
Joe Warnimont • updated:
If you’re relatively new to Facebook ads, or you’re looking back on a recent campaign and wondering if you’re doing it right, it’s a good idea to take a step back and ask “how much should I spend on Facebook ads?”
How to Build a Tribe Using a Facebook Group for Business
John Hughes • updated:
Facebook has billions of diverse users, which presents an interesting challenge. While there are plenty of marketing opportunities on offer, it can be tough to cut through the noise and find your audience. Creating a Facebook group for business can be one excellent solution.
How to Buy a Vanity Phone Number for Your Website and Business
Dianna Gunn • updated:
A vanity phone number is a great way to reinforce your brand and make your customer service number memorable. This guide will show you how to buy a vanity phone number for your website.
How to Find the Best Twitter Hashtags in 4 Steps
John Hughes • updated:
Social media saturation is at an all-time high. Users are bombarded with more content than they can ever hope to sort through. For businesses with an audience on Twitter, this means it’s more important than ever to know and use the best hashtags Twitter has to offer.
Snapchat Marketing: 5 Tips to Get You Going and Build an Audience
John Hughes • updated:
It’s important to understand that Snapchat can be useful if you want to reach a younger crowd. Almost 50 percent of US consumers between 15 and 35 use this platform. It’s also highly interactive, with a staggering 76 percent of users likely to swipe up to make a purchase. Therefore, it’s well worth including Snapchat in your content marketing efforts.
11 of the Best Social Media Management Tools to Simplify Your Marketing in 2021
Joe Warnimont • updated:
At some point, your company will take the dive into social networks like Facebook, Instagram, and Twitter. Maybe you’ve never tried to build a following on social media, or maybe you’ve found some success on Facebook and you’re now ready to expand to several other networks. Regardless of your situation, you’ll quickly realize how tedious it is to manage your social media posts and keep your pages flowing with content. That’s where social media management tools come into play.
How to Pick the Best Social Media Platform to Reach Your Target Audience
John Hughes • updated:
Social media marketing is crucial for success in today’s competitive climate. Focusing on the wrong social media network is a common mistake. We’ll look at how you can find the right social media platform and get the most out of them.