How to Promote Your Instagram Account: Strategies That Work
Dianna Gunn • updated:
As a business owner you know it’s important to be on Instagram, but simply existing on the platform isn’t enough to hook an audience. To gain followers, and eventually customers, you must learn how to promote your Instagram account.
5 Meet Edgar Alternatives That Will Save You Time and Money
Raelene Morey • updated:
Meet Edgar is one of the hottest and most useful evergreen content scheduling tools on the market today. But its cost and feature set mean it’s not exactly a perfect fit for every business and brand. That’s why finding the right Meet Edgar alternatives is a worthwhile endeavor that could save you time and money in the long run.
LinkedIn Advertising: Everything You Need to Know
Joe Warnimont • updated:
If you want to sell your products or services to businesses, LinkedIn advertising is an excellent marketing tool. This guide will explore why you should consider LinkedIn advertising, what types of ads work on LinkedIn, and how you can get started with LinkedIn ads.
How to Reduce Your Instagram Stories Bounce Rate
Angelina Harper • updated:
Instagram Stories are one of the most effective ways to market your business on social media, but only if they’re interesting enough to keep people watching. In this article, we’ll explore a variety of strategies you can use to reduce your Instagram Stories bounce rate.
How to Add and Share LinkedIn Documents for Increased Visibility and Engagement
Joe Warnimont • updated:
Posting articles, statuses, and other content on LinkedIn takes quite a bit of effort. It’s no different from blogging, seeing as how many LinkedIn users write long articles for maximum engagement. One excellent option for improving your content creation is to share LinkedIn documents.
4 Simple Strategies to Boost Brand Awareness on Facebook
John Hughes • updated:
Using Facebook to enhance your company’s brand awareness can be a difficult task. While it’s a simple platform to use, it can take much time and effort before you start seeing results.
How to Research Your Facebook Ads Competition to Improve Your Advertising Campaigns
Joe Warnimont • updated:
Real estate agents do it. Ecommerce stores do it. Bloggers do it. Facebook advertising has its pros and cons, but when done right, Facebook ads send valuable, targeted business to your website. What’s the quickest way to approach ads properly? Start by researching your Facebook Ads competition.
How to Create Killer LinkedIn Articles to Get More Leads
Joe Warnimont • updated:
If you’re unaware of the power of LinkedIn articles, we’re here to show you how effective they can be for building your network and bringing in lots of leads.
LinkedIn Networking: How to Build Authentic and Profitable Relationships
Joe Warnimont • updated:
We’ve all heard of LinkedIn, but many business owners underestimate the power of this platform. What they don’t realize is that LinkedIn networking can become a source of steady income, especially for B2B businesses and freelancers.
How to Identify and Target Your Facebook Audience (4 Key Strategies)
John Hughes • updated:
As with any type of marketing campaign, Facebook ads and promotions are most successful when they’re targeted. Once you understand who your Facebook audience is, you’ll be better positioned to tailor content to them. Ultimately, this will help you realize higher engagement and conversion rates.
How to Use LinkedIn Hashtags to Expand Your Client Base
Joe Warnimont • updated:
LinkedIn hashtags are similar to the hashtags you would use on other social networks such as Instagram and Twitter. They’re meant for tagging posts with relevant topics. The hashtag then presents that tagged post into a feed with the same hashtags.
How to Build a Trustworthy Social Media Reputation
John Hughes • updated:
Your social media branding plays a major role in consumers’ perception of your company. More specifically, whether they perceive you as trustworthy enough to purchase from. Unfortunately, trust doesn’t happen overnight. It must be earned gradually.
How to Use Social Media as Social Proof: Beginner’s Guide
Colin Newcomer • updated:
Want to add social proof to your website? Social media is one of the best ways to do just that…But only if you do it right. Learn how in this post! We have tips, data, and ideas on how to improve your social proof.
LinkedIn for Small Business: Strategies That Work (Examples Included!)
Joe Warnimont • updated:
You’ve probably heard that LinkedIn is a great way to find both potential customers and employees, but making it actually work for your business is another matter entirely. This guide will explore how to make LinkedIn for small business work by analyzing what companies are already doing on the platform.
TikTok Marketing Guide: Everything You Need to Know to Get Started
John Hughes • updated:
As a marketer, part of your job is staying on top of the latest online and social media trends to help your brand stay relevant. One platform becoming impossible to ignore is the video-sharing app, TikTok. However, you may be wondering whether TikTok marketing is actually a ‘thing.’
5 Types of Videos to Build a YouTube Video Marketing Strategy Around
John Hughes • updated:
Broadly speaking, there are quite a few ways you can go about YouTube video marketing. Outside of paid-for campaign strategies, building up your content offerings is another viable option. However, choosing the types of videos to create and showcase can cause you some ‘decision paralysis.’
Social Media Best Practices – How to Customize Your Content for Each Platform
John Hughes • updated:
Cross-posting across all of your social media might be easy, but it’s not the best approach. Every platform is different, so you’ll need to use different strategies on each one. In this post, we’ll discuss how social media best practices vary by platform. Then we’ll provide you with five tips you can use for tailoring posts for each social channel.
How to Use LinkedIn Video to Excite Potential Leads and Employees
Joe Warnimont • updated:
brands are using LinkedIn and you’ll realize just how important it is for finding new talent and making sales. Not only that, but LinkedIn videos are becoming the go-to format for engaging potential customers and employees.