LinkedIn Networking: How to Build Authentic and Profitable Relationships

by Author Image Joe Warnimont • updated:
How to Build Authentic and Profitable Relationships with LinkedIn Networking

We’ve all heard of LinkedIn, but many business owners underestimate the power of this platform. What they don’t realize is that LinkedIn networking can become a source of steady income, especially for B2B businesses and freelancers.

How to Identify and Target Your Facebook Audience (4 Key Strategies)

by Author Image John Hughes • updated:
How to identify and target your Facebook audience

As with any type of marketing campaign, Facebook ads and promotions are most successful when they’re targeted. Once you understand who your Facebook audience is, you’ll be better positioned to tailor content to them. Ultimately, this will help you realize higher engagement and conversion rates.

How to Use LinkedIn Hashtags to Expand Your Client Base

by Author Image Joe Warnimont • updated:
How to use LinkedIn hashtags to expand your client base

LinkedIn hashtags are similar to the hashtags you would use on other social networks such as Instagram and Twitter. They’re meant for tagging posts with relevant topics. The hashtag then presents that tagged post into a feed with the same hashtags.

How to Build a Trustworthy Social Media Reputation

by Author Image John Hughes • updated:
How to build a trustworthy social media reputation

Your social media branding plays a major role in consumers’ perception of your company. More specifically, whether they perceive you as trustworthy enough to purchase from. Unfortunately, trust doesn’t happen overnight. It must be earned gradually.

LinkedIn for Small Business: Strategies That Work (Examples Included!)

by Author Image Joe Warnimont • updated:
LinkedIn for Small Business: Strategies That Work

You’ve probably heard that LinkedIn is a great way to find both potential customers and employees, but making it actually work for your business is another matter entirely. This guide will explore how to make LinkedIn for small business work by analyzing what companies are already doing on the platform.

TikTok Marketing Guide: Everything You Need to Know to Get Started

by Author Image John Hughes • updated:
Tiktok Marketing: A Beginner's Guide

As a marketer, part of your job is staying on top of the latest online and social media trends to help your brand stay relevant. One platform becoming impossible to ignore is the video-sharing app, TikTok. However, you may be wondering whether TikTok marketing is actually a ‘thing.’

How to Save Instagram Videos From Posts, Stories, Highlights, and IGTV

by Author Image Raelene Morey • updated:
How to save Instagram videos from posts, stories, highlights, and IGTV

Wondering how to save Instagram videos? Instagram is one of the fastest changing social media platforms in 2020. From Instagram Stories to shoppable posts to the new creator profiles, the platform is not holding back on adding new exciting features to keep users and creators engaged. And now, users can easily save their favorite videos on Instagram so they can rewatch them at any time.

5 Types of Videos to Build a YouTube Video Marketing Strategy Around

by Author Image John Hughes • updated:
Types of videos to build your YouTube video marketing strategy around

Broadly speaking, there are quite a few ways you can go about YouTube video marketing. Outside of paid-for campaign strategies, building up your content offerings is another viable option. However, choosing the types of videos to create and showcase can cause you some ‘decision paralysis.’

Social Media Best Practices – How to Customize Your Content for Each Platform

by Author Image John Hughes • updated:
Social media best practices

Cross-posting across all of your social media might be easy, but it’s not the best approach. Every platform is different, so you’ll need to use different strategies on each one. In this post, we’ll discuss how social media best practices vary by platform. Then we’ll provide you with five tips you can use for tailoring posts for each social channel.

4 Strategies to Get More Facebook Reviews for Your Business

by Author Image John Hughes • updated:
How to get more Facebook reviews for your business

A healthy collection of Facebook reviews can help distinguish your page, build trust, and boost sales. Plus, with the right approach, they can be easy to accumulate. In this post, we’ll discuss the importance of Facebook reviews as well as how (and why) you should enable them. Then we’ll provide four tips for getting more reviews on your Facebook page. Let’s get started!

How to Use LinkedIn Video to Excite Potential Leads and Employees

by Author Image Joe Warnimont • updated:
How to use LinkedIn videos to excite potential leads and employees

brands are using LinkedIn and you’ll realize just how important it is for finding new talent and making sales. Not only that, but LinkedIn videos are becoming the go-to format for engaging potential customers and employees.

Should You Buy Instagram Followers? Pros and Cons 👍👎

by Author Image Raelene Morey • updated:
Should you buy Instagram followers? Pros and cons

Thinking about whether to buy Instagram followers? Consider this: It’s Friday night, and you decide to try a restaurant you’ve never been to before. You walk in the door, and the place is empty. What is your first thought? Something along the lines of “What’s wrong with this place?” right?

Boost Your Inbound Marketing Strategy? 4 Ways to Do It With Social Media

by Author Image John Hughes • updated:
How to use social media to boost your inbound marketing strategy

You know that social media is important. Unfortunately, like many marketers, you might make the mistake of treating it as a separate, disjointed entity rather than a vital component in your inbound marketing strategy.

YouTube Analytics: 5 Metrics You Need to Understand

by Author Image John Hughes • updated:
YouTube Analytics: The Metrics You Need to Understand

YouTube is an incredibly powerful platform for marketers. However, if you want to get the most from your channel, it’s essential to have a strategy for assessing its performance. Fortunately, YouTube Analytics presents an opportunity to gain actionable data and insight.

How to Build a Social Media Style Guide for Your Brand

by Author Image Joe Warnimont • updated:
How to build a social media style guide for your brand

Take a scroll through your Instagram or Facebook feed. Take note of some favorite brands you follow. What do they have in common? What elements of text and visual media do you notice happening over and over? What’s often most prevalent about big brands on social media is that they remain incredibly consistent, regardless of changes to the social media team. They do this by using a social media style guide.

20+ Best Social Media Marketing Books to Read in 2022

by Author Image Dianna Gunn • updated:
Best Social Media Marketing Books for Entrepreneurs, Creatives, and Professionals

The emergence of social media as an integral part of life has irrevocably changed the marketing landscape. To stay relevant, you must learn marketing techniques that work with today’s digital mediums. And social media marketing books are one of the best ways to do it.

How to Create and Manage Facebook Polls for Top-Notch User Engagement

by Author Image Joe Warnimont • updated:
How to create and manage Facebook polls

Engagement on Facebook has become increasingly tricky because of constant interface changes and the fact that Facebook tends to push its advertisements more than organic traffic. So, brands must get creative when engaging customers! Facebook polls are a great way to accomplish this.

Social Media Engagement: A Beginner’s Guide for 2022

by Author Image John Hughes • updated:
Social Media Engagement: A Beginner's Guide

As a marketer, you probably already know that social media engagement is crucial to the success of many, if not most, businesses today. What’s less obvious is how it works, let alone how to measure or improve it.

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