Music can soothe a heartache, get a football team pumped for their next game, and even has the potential to help people recover their ability to speak after a stroke. When you consider the power music can hold over a person, learning how to add music on Instagram Stories is a no-brainer.
In the summer of 2018, Instagram added the ability to add music to Instagram Stories in two ways: using the music sticker (which is applied after a photo or video is taken) or by playing the music as you record a video or take a photo by selecting it from the list of options above the record button.
No matter which method you use, you can search a vast selection of music by artist, music genres, or even mood. The awesome search options make it easy to find your favorite tunes for any situation.
The new music feature is a fun way to surprise your followers and highlight your brand’s personality. More than 500 million people use Instagram Stories every day, which means it can be challenging to stand out with your Instagram marketing strategy. The music feature lets you add a little flair to your stories and share your amazing taste in music with all your followers.
It will be really exciting to see all the creative ways brands and people use this new feature!
Ready to add music to your Instagram stories? Here is everything you need to know, including how to add music to photos or videos, answers to frequently asked questions, best practices, and a quick video that walks you through the process. (Don’t worry, it is easy!)
As mentioned above, there are two ways to add music to your story: the “sticker” feature and the “music” feature that shows up when you take a photo or record a video.
The search features are the same for both; the main difference is the “sticker” lets you add music to a video or photo you have already taken and allows you to add lyrics as well.
Let’s cover the steps to use both features, and then we will dig into the types of music and a few other FAQs.
The sticker feature is the simplest method, in my opinion, and it also lets you add music after you have taken a photo or video, which is nice. Here is how to do it.
Here is a quick video that walks you through how to post music on Instagram Stories using the sticker function.
Keep in mind, the music sticker on Instagram was rolled out in waves, so it may not be available to all users worldwide quite yet.
Adding music to a live recording or photo on Instagram can be done by scrolling through the options from the live posting screen. Here is how to add, search, and select music on Instagram Stories while you record:
That’s it! You can’t add lyrics using this method, but Instagram does add the name of the song and the single or album cover and the artist’s name to you your post.
There is a huge selection of music to choose from, including popular songs by your favorite artists. You can search for songs by artist name, popular music, the genre of music, or even “mood” if you aren’t quite sure what song fits your mood! Mood options include fun, upbeat, dreamy, romantic, bold, mellow, inspirational, and suspenseful.
So, whether you want to add “Baby Shark” or a SlipKnot song, Instagram’s got you covered. The music selection may vary by country but overall seems to have an extensive selection of artists and songs to choose from.
The lyrics feature allows you to post the lyrics of the song you selected from the music sticker over your image or video. The coolest part is the lyrics scroll by as the song plays, much like a karaoke machine! There are four different options to choose from with different font sizes and lengths of lyrics.
To add lyrics, select the music sticker as outlined above, then scroll through the options located in the bottom center of your screen. Scroll through the options, then select the one that speaks to you!
Note that the lyrics feature is only available by using the music sticker.
The music feature seems to only be available in a few regions, including the US, UK, France, Sweden, Germany, and Australia. If you live outside of these areas, you may see a notification stating, “Instagram music isn’t available in your region.”
To get around this, can play a song on your phone on iTunes or Spotify as you record, though it won’t have quite the same quality and you won’t have access to the lyrics feature.
If you do think Instagram is available in your region, try updating your app or uninstalling and reinstalling.
Now that you know how to add music to your Instagram Story, let’s cover a few ways to get creative with the music feature!
Adding music on Instagram Stories can help it stand out, but it can also add a bit of flair to an otherwise bland story! Here are a few tips for when and how to include music.
Did you just land a new client? Finishing up a huge project? Or, are you a little bummed after finishing your favorite television show? (Looking at you, GoT…) Search music by Mood and add a soundtrack to your post that highlights your mood.
Before you post your brand-spanking-new product to your story or run an ad or promotion, select a song that highlights your excitement! Skip the lyrics so the focus stays on your product instead of the scrolling words. Also, be sure to move the sticker so it doesn’t overlap your product.
Music preferences help create a sense of community, so try using stories to share your current favorite song. You can ask your audience what their current favorite song is, or if they like a new single by your favorite artist to drive engagement!
Remember, Instagram Stories tend to be pretty casual, so you don’t need to stay focused on your products or services all the time. Let your audience get to know you and start a conversation.
Did you just land a huge promotion or launch a new product, or maybe you’ve got a sponsored post? You could choose a line from Beyonce’s Run the World to highlight how powerful you feel. Or, if you just suffered a setback, you could add Gym Class Heroes The Fighter to highlight your commitment to fighting back.
This is a unique way to share the highs and lows of business or the entrepreneurial life
Reposting popular content is an effective way to get the most out of your content. Add a soundtrack to a video you have already recorded and posted can freshen up reposted material.
Now you know how to add music to your Instagram stories and have a few ideas on how to incorporate music into your brand’s Instagram strategy, here are a few best practices help you get the most out of this feature.
Adding music to Instagram Stories is an awesome feature that can help you get more creative on Instagram stories. It is a fun way to stand out and showcase your impeccable musical tastes.
Is it going to change the way everyone uses this ultra-popular platform? Probably not, but it is fun and simple to use. Maybe it will even help you remember to be more consistent about posting on your Stories!
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