6 Free Podcast Hosting Services for Starting a Podcast Today
Chris Fitzgerald • updated:
The best time to start a podcast is now. Whether you want to start a company-branded podcast or you want to share your thoughts, free podcast hosting can be a good way to start.
How to Use Instagram Reels: A Step-by-Step Guide
Joe Warnimont • updated:
Instagram Reels provide an alternative way to make and share short videos. They also offer distinct discovery features for reaching out to all Instagram users. We’ll talk about how to produce your own Instagram Reels, where they show up for your followers, and what types of marketing opportunities you have when working with Reels.
Reddit Marketing: Rule the “Front Page of the Internet” (Beginner’s Guide)
John Hughes • updated:
In theory, Reddit should be a marketer’s paradise, but the platform is a notoriously hard sell. If you’re having a tough time marketing on Reddit, you’re not alone. Don’t give up just yet, though. It could be that you simply need to adjust your approach to reach Reddit’s base of 330 million users. Reddit is a unique place on the web, and reaching your audience there takes some finesse, but it’s certainly possible.
6 TikTok Alternatives That Should Have Your Attention
John Hughes • updated:
TikTok has rapidly become a sensation, but the video-sharing platform has also come under fire recently, with threats of a ban being floated in the US. For brands looking to tap into the power of this platform, or those already active, there’s a lot of uncertainty. This makes it important to consider TikTok alternatives.
How to Use Google My Business to Connect With More Customers
Joe Warnimont • updated:
Google logs your business information automatically. Yet, there’s more to uncover and a multitude of opportunities when it comes to connecting with customers through Google. That’s why it’s essential to learn how to use Google My Business – the business directory and customer outreach platform from Google – in order to interact with site visitors and nurture potential leads.
How to Set Up Your Google My Business Listing for Maximum Results
John Hughes • updated:
Standing out on a Search Engine Results Page (SERP) is tough. For local businesses, the task seems insurmountable. Not only is competition fierce, but space for local results is limited – usually only the top ten or so entries make the list. This makes it important to use all of the tools Google provides effectively, including your Google My Business listing.
How to Grow Your Audience With Blogging on Medium
John Hughes • updated:
If you’re already publishing on a WordPress blog, you probably know that winning traffic is not a walk in the park. Even after developing high-quality content, attracting the attention of your target audience can be quite challenging. Fortunately, blogging on Medium in addition to your own site can help you overcome this hurdle.
What is Google My Business and How to Make It Work for Your Business?
Dianna Gunn • updated:
We’ll explore what Google My Business is, how to set it up, and seven ways you can use it to benefit your business.
Misinformation on Social Media: How to Identify and Block It
Joe Warnimont • updated:
Misinformation, fake news, opinion pieces, and satire all contribute to the wave of untruths being shared by news outlets, experts, and people on social media. Running tests to filter out the misinformation for your own personal knowledge serves as a great practice. But what about identifying and blocking misinformation on social media for your business?
How to Use LinkedIn Groups for Promoting Your Content
John Hughes • updated:
LinkedIn groups are dedicated to professionals with similar interests for sharing content, finding answers, and joining discussions. We’ll show you how to use them as an effective promotion tool for increasing your social shares and engagement.
WhatsApp Marketing: How to Get Started – Beginner’s Guide
Dianna Gunn • updated:
With 1.5 billion users across 180 countries, it’s time to consider WhatsApp as part of your marketing strategy. WhatsApp allows you to personalize your marketing and improve customer service in ways that can’t be matched by other platforms. This guide will show you exactly how to use WhatsApp marketing for your business.
10 YouTube Marketing Statistics Every Marketer Should Know in 2020
John Hughes • updated:
While YouTube may be the place to be, there are a plethora of other businesses and brands already advertising on the platform. In order to stand out of the pack, you’ll need to pay close attention to certain crucial YouTube marketing statistics. They can help you build an effective marketing strategy for your business, if you leverage them correctly.
How to Use LinkedIn Showcase Pages to Market Your Brand
John Hughes • updated:
Branding your company or business may demand more than you ever envisaged. With the multitude of businesses starting up and rebranding every year, you’ll need to be very creative to catch the attention of your prospective clients and partners. Having a well-developed LinkedIn showcase page can be a good way to go about this.
How to Get More High-Quality LinkedIn Connections to Boost Your Career
Joe Warnimont • updated:
Open up your LinkedIn account and check the My Network, Messaging, and Notifications tabs. Are you seeing messages and connection invitations from people you’ve never met, from far away countries, or from industries that don’t relate to your business at all? LinkedIn is sometimes a hub for spam. However, LinkedIn also serves an incredible purpose for learning about your industry, gaining valuable business contacts, and for hiring. Your LinkedIn connections mean something, as long as you moderate, choose wisely, and clear out the clutter that can often make LinkedIn annoying.
How to Drive Traffic From Instagram to Your Website
Raelene Morey • updated:
Are you wondering how to drive traffic from Instagram to your website? Instagram has surged in popularity in recent years, particularly for brands trying to reach consumers in the 18-34 age bracket. If you’ve gained traction on Instagram, you might be wondering how else you can leverage the app’s popularity to drive greater traffic to your website.
How to Clean Up Social Media Accounts When Looking for Jobs or Clients
Joe Warnimont • updated:
You notice a job listing on LinkedIn or Facebook and jump to attention. It’s your dream job. The one you’ve waited for. You’ve edited the heck out of your resume, groomed yourself for the interview, and jotted down talking points that are sure to wow the interviewers. But wait! What about those pictures of you partying on Facebook? Did you remove that funny, but potentially off-color, joke you posted on Twitter? Even if you’re not living a crazy life online, it pays to clean up social media accounts to make them look more professional and to rid them of troublesome media, posts, and interactions.
Twitter Case Studies: 8 Authentic Strategies Worth Stealing
Raelene Morey • updated:
Wondering how to get followers on Twitter? It’s easy to feel overwhelmed using the platform, but it’s possible to implement a successful Twitter marketing strategy – you just need to learn from the best.
How to Boost Your LinkedIn Engagement: Strategies for Small Business Owners
Joe Warnimont • updated:
If you are a B2B marketer, you cannot afford to avoid LinkedIn. But LinkedIn doesn’t work like the other social media networks. In order to boost your LinkedIn engagement, you will need to create a specialized content strategy for this platform.