The podcast market may be more crowded today than it was even one year ago, but starting a podcast is still one of the best ways to build an audience and improve your reputation as an expert. A podcast can also become a valuable part of your body of work and eventually even a new income stream – and learning how to start a podcast is easier than it ever has been.
When it comes to marketing your business online, there are a lot of avenues you can pursue. If you’re in search of maximum reach and the best results possible, you’ll want to explore as many of the top methods as you can. This includes learning how to start a newsletter.
The primary goal of your YouTube channel might be to develop a relationship with your brand’s audience, but wouldn’t it be nice to make a little money, too? After all, you put several hours of hard work into every video. But YouTube partnerships aren’t available to everyone, and only the largest channels earn significant money. So the question is, how to get paid on YouTube when you’re first starting out?
We all hope that what people say to our faces is the same as what’s said when we’re not around. However, this isn’t always the case – especially when the ‘you’ in this scenario happens to be a business. This is why you should consider checking out some social listening tools.
Between YouTube’s ever-changing algorithms and the sheer amount of competition, it’s become extremely difficult to establish a channel on YouTube. But video is the way of the future; by 2021, an estimated 82% of all internet traffic will be video. So what’s a brand to do? Publish videos with YouTube’s competitor sites, of course. In this article, we’ll explore the best YouTube alternatives and help you choose the right one for your brand.
So, you’ve created a YouTube channel for your company, filled in all the essential details, and added some branding materials. You might have even uploaded your first video (or three). However, there are still a few ways you can optimize your YouTube brand account for maximum effect.
Password fatigue. It’s a thing. And if the recent GDPR overload in my inbox taught me anything, it’s that I’ve created a ridiculous number of accounts with different websites over the years, and I don’t remember even a quarter of the passwords for those accounts. Fortunately, you can save users like me from password fatigue, help them login faster (without having to reset their password every time!) and push customers through your checkout faster while at the same time reducing cart abandonment, all with one tool: social login, aka social sign-on.
In this article we will cover why you should create infographics and the benefits of using Canva’s infographic maker. We will then discuss step-by-step instructions on how to make infographics with Canva and how to share them on social media.
How can we measure the exact impact of our social media marketing efforts in terms of traffic and conversion? How can we move beyond metrics like reach, comments, likes and shares and toward the meatier side of the business that ultimately leads to sales? There is an answer: UTM tracking.