5 Best Free Email Marketing Services (Actually Send Emails Free)

You don’t need to spend a fortune to run your email campaigns. Want proof? In this article, we share the best free email marketing services, including all-in-one tools like Brevo (formerly Sendinblue) and Mailchimp.

We’ll compare them, analyze their key features, and recommend whether they’re a good choice for your business. Let’s get started!

👉 These are the five free email marketing services we’ll review in this guide:

Best free email marketing services compared

This compares the free plans only. Each service also offers a selection of premium plans.

Best free email marketing services

1. Brevo (formerly Sendinblue)

Brevo offers much more than just email marketing features. It’s actually a whole CRM suite that can help you build customer relationships across email, SMS, chat, and more.

When it comes to the email module, the great news is that you can use it for free (more info below) and take advantage of its many features designed for ease of use and efficiency in sending email.

Brevo provides tools to design device-friendly emails, either from scratch or using various templates. Additionally, it lets you segment your audience for targeted communication and personalize messages for a deeper connection. The features also include tracking tools to monitor your campaign’s effectiveness. Notably, this functionality is a standard part of all Brevo’s offerings, making it accessible for businesses of all sizes.

🤑 What do I get with the free version?

These are the key features you get with Brevo’s free plan:

• Send up to 300 emails/day. Note; your list of contacts is not limited in any way. However, you will be able to send emails to 300 of them each day. This means that you might need a couple of days to send your emails to everyone.
• Create and send transactional emails
• Save time and build emails quickly with Brevo’s drag-and-drop editor
• Launch email, SMS, and WhatsApp campaigns
• Grow your email list with Brevo’s WordPress plugin

💰 How much does it cost, and what do I get with Brevo premium?

Brevo offers three premium plans:

• Starter: starting from $25/month
• Business: starting from $64/month
• Brevo Plus: custom price

These are the key features you get with Brevo’s paid plans:

• Enjoy all features included in the free plan
• Send from 20k emails/month + no daily sending limit
• Do A/B testing to design the perfect email campaign
• Send targeted campaigns using segmentation based on website behavior, past purchases and customer interests
• Benefit from Brevo’s built-in CRM for pipeline management
• Use Brevo’s landing page builder to maximize conversions
• Access advanced statistics
• Get phone and live chat support

💼 Is Brevo a good fit for my business?

Brevo is a great tool for every business that wants to start experimenting with email marketing in any capacity. The free plan will be more than enough to get you started, and then, if you ever need it, you can upgrade to any of Brevo’s premium tiers to get a lot more advanced features.

2. Mailchimp

If you’ve never heard about Mailchimp, you’re either new to email marketing or you’ve been living under a rock for the past decade!

Mailchimp was one of the first email marketing tools to offer a free plan, attracting small business owners and freelancers. The free plan offers automation and basic features like pre-built email templates and email support for the first month.

🤑 What do I get with the free version?

These are the key features you get with Mailchimp’s free plan:

• Send up to 1,000 emails/month
• Enjoy 250+ app integrations
• Embrace the power of email marketing automation
• Create an audience (1 Audience) and build custom sign-up forms
• Use multichannel tools like landing pages to grow your business
• Grow your email list with Mailchimp for WordPress plugin

💰 How much does it cost, and what do I get with Mailchimp premium?

Mailchimp has three premium plans:

• Essentials: free for one month. Then starts at $13/month based on 500 contacts
• Standard: free for one month. Then starts at $20/month based on 500 contacts
• Premium: starts at $350/month based on 10,000 contacts

These are the key features you get with Mailchimp’s paid plans:

• Enjoy all features included in the free plan
• Create custom-coded email templates
• Do A/B testing and see what works best for your audience
• Get 24/7 email and chat support
• Basic and Enhanced Automated Customer Journeys features

💼 Is Mailchimp a good fit for my business?

Mailchimp is among the best free email marketing services for small businesses and bloggers. However, some users complain about integration issues and the sudden changes or removal of functions. Look at Mailchimp alternatives to find other email marketing platforms that better fit your needs.

3. Omnisend

Omnisend is an ecommerce-focused email and SMS marketing tool.

Unlike the other tools on this list, Omnisend’s free version offers businesses a wide range of automation and email builder features.

If you look at Omnisend pricing plans, you’ll see that the only differences between the platform’s free and paid versions are the number of emails and web push notifications you can send and SMS credits.

The rest of Omnisend’s advanced features are available on the free plan!

🤑 What do I get with the free version?

These are the key features you get with Omnisend’s free plan:

• Send up to 500 emails/month to 250 contacts in your list
• Build emails with professional-looking email templates
• Save time with Omnisend’s pre-built automation & workflows
• Create outstanding popups and signup forms
• Group your contacts with unlimited segmentation
• See what’s working and what’s not with sales and performance reports
• Do A/B testing
• Get 24/7 email and live chat support

💰 How much does it cost, and what do I get with Omnisend premium?

Omnisend has two premium plans:

• Advanced: starting from $16/month
• Pro: starting from $59/month

These are the key features you get with Omnisend’s paid plans:

• Enjoy all features included in the free plan
• Send unlimited emails and web push notifications and get free SMS credits
• Access a customer success manager from $400
• Track your performance with advanced reporting
• Get 24/7 priority support

💼 Is Omnisend a good fit for my business?

If you run an ecommerce store and want to start using email marketing as part of your strategy, you can consider Omnisend as a viable option. The free plan does limit the volume of emails you can send, but it gives you a good overview of the platform’s ability overall.

4. Benchmark

Benchmark is a powerful email marketing tool that helps online businesses like yours reach their target audience and attract new customers.

What makes it one of the best free email marketing services? With Benchmark’s user-friendly interface, you can create effective campaigns with the help of AI-powered tools and automation features.

The free plan allows you to customize emails, integrate with sales tools, and personalize communication.

🤑 What do I get with the free version?

These are the key features you get with Benchmark’s free plan:

• Send up to 3,500 emails/month
• Integrate tools like Shopify and Zapier to Benchmark (1,500+ integrations)
• Get Automation Lite to streamline your processes and tasks effortlessly
• Use Benchmark’s drag-and-drop editor to create visually appealing content without any coding knowledge
• Receive email reports to stay informed about the performance and engagement of your emails
• Enjoy image hosting up to 1 GB for convenient storage and sharing of your visual assets
• Create and customize signup forms (1 Signup Form) to capture leads and grow your subscriber base
• Implement Smart Content (25 Credits) to personalize your emails with an AI copywriting tool

💰 How much does it cost, and what do I get with Benchmark premium?

Benchmark has three premium plans:

• Lite: starting from $8/month (billed annually)
• Pro: starting from $13/month (billed annually)
• Enterprise: custom price

These are the key features you get with Benchmark’s paid plans:

• Enjoy all features included in the free plan
• Send emails from your own domain
• Create landing pages for your email campaigns
• Code your emails with Benchmark’s HTML Editor
• Get 100 Smart Content credits monthly to write AI-assisted emails
• Do A/B testing
• Access unlimited image storage

💼 Is Benchmark a good fit for my business?

Similarly to Omnisend and Mailchimp, Benchmark is among the best free email marketing services and an excellent tool for small businesses and ecommerce stores. If you plan to build and start a newsletter, Benchmark is your go-to email marketing software.

5. Mailjet

Create targeted emails without coding. In a nutshell, that’s what Mailjet can do for you.

The software allows you to build outstanding emails with a drag-and-drop editor and gives you access to everything you need to launch campaigns from day one.

The forever free version gives you a solid email marketing experience, and, despite its limited functions, it offers valuable features like collaborative email editing and an advanced email editor.

🤑 What do I get with the free version?

These are the key features you get with Mailjet’s free plan:

• Send up to 6,000 emails/month
• Store as many contacts as you need (unlimited contact list)
• Use APIs, SMTP Relay and webhooks
• Create personalized emails with Mailjet’s advanced editor
• Track your progress with basic statistics

💰 How much does it cost, and what do I get with Mailjet premium?

Mailjet has three premium plans:

• Essential: starting from $13.50/month (billed annually)
• Premium: starting from $22.50/month (billed annually)
• Custom: custom price

These are the key features you get with Mailjet’s paid plans:

• Enjoy all features included in the free plan
• Write and send emails with no daily limit (from 15,000 to a custom number of emails monthly)
• Get priority online customer support
• Test your emails before sending them with 50-100 email previews per month
• Target specific audiences with advanced segmentation
• Access advanced statistics
• Streamline your email activity with marketing automation
• Add dynamic content to your emails
• Get real-time collaboration on email templates

💼 Is Mailjet a good fit for my business?

Mailjet is one of the best free email marketing services you can use to grow your business. If you’re all about having a user-friendly and easy-to-set-up tool to launch email campaigns, you’ll love Mailjet.

Final thoughts on the best free email marketing services 🏁

Each tool has pros and cons, so choose the one that best aligns with your business goals and needs. Good luck engaging with your customers and driving sales without breaking the bank!

👉 If you enjoyed this article on the best free email marketing services and are willing to spend a bit more on email marketing, check out our guide on the cheapest email marketing software.