You don’t need to spend a fortune to run your email campaigns. Want proof? In this article, we share the best free email marketing services, including all-in-one tools like Brevo (formerly Sendinblue) and Mailchimp.
We’ll compare them, analyze their key features, and recommend whether they’re a good choice for your business. Let’s get started!
👉 These are the five free email marketing services we’ll review in this guide:
|Brevo (formerly Sendinblue)
This compares the free plans only. Each service also offers a selection of premium plans.
Brevo offers much more than just email marketing features. It’s actually a whole CRM suite that can help you build customer relationships across email, SMS, chat, and more.
When it comes to the email module, the great news is that you can use it for free (more info below) and take advantage of its many features designed for ease of use and efficiency in sending email.
Brevo provides tools to design device-friendly emails, either from scratch or using various templates. Additionally, it lets you segment your audience for targeted communication and personalize messages for a deeper connection. The features also include tracking tools to monitor your campaign’s effectiveness. Notably, this functionality is a standard part of all Brevo’s offerings, making it accessible for businesses of all sizes.
These are the key features you get with Brevo’s free plan:
Brevo offers three premium plans:
These are the key features you get with Brevo’s paid plans:
Brevo is a great tool for every business that wants to start experimenting with email marketing in any capacity. The free plan will be more than enough to get you started, and then, if you ever need it, you can upgrade to any of Brevo’s premium tiers to get a lot more advanced features.
If you’ve never heard about Mailchimp, you’re either new to email marketing or you’ve been living under a rock for the past decade!
Mailchimp was one of the first email marketing tools to offer a free plan, attracting small business owners and freelancers. The free plan offers automation and basic features like pre-built email templates and email support for the first month.
These are the key features you get with Mailchimp’s free plan:
Mailchimp has three premium plans:
These are the key features you get with Mailchimp’s paid plans:
Mailchimp is among the best free email marketing services for small businesses and bloggers. However, some users complain about integration issues and the sudden changes or removal of functions. Look at Mailchimp alternatives to find other email marketing platforms that better fit your needs.
Omnisend is an ecommerce-focused email and SMS marketing tool.
Unlike the other tools on this list, Omnisend’s free version offers businesses a wide range of automation and email builder features.
If you look at Omnisend pricing plans, you’ll see that the only differences between the platform’s free and paid versions are the number of emails and web push notifications you can send and SMS credits.
The rest of Omnisend’s advanced features are available on the free plan!
These are the key features you get with Omnisend’s free plan:
Omnisend has two premium plans:
These are the key features you get with Omnisend’s paid plans:
If you run an ecommerce store and want to start using email marketing as part of your strategy, you can consider Omnisend as a viable option. The free plan does limit the volume of emails you can send, but it gives you a good overview of the platform’s ability overall.
Benchmark is a powerful email marketing tool that helps online businesses like yours reach their target audience and attract new customers.
What makes it one of the best free email marketing services? With Benchmark’s user-friendly interface, you can create effective campaigns with the help of AI-powered tools and automation features.
The free plan allows you to customize emails, integrate with sales tools, and personalize communication.
These are the key features you get with Benchmark’s free plan:
Benchmark has three premium plans:
These are the key features you get with Benchmark’s paid plans:
Similarly to Omnisend and Mailchimp, Benchmark is among the best free email marketing services and an excellent tool for small businesses and ecommerce stores. If you plan to build and start a newsletter, Benchmark is your go-to email marketing software.
Create targeted emails without coding. In a nutshell, that’s what Mailjet can do for you.
The software allows you to build outstanding emails with a drag-and-drop editor and gives you access to everything you need to launch campaigns from day one.
The forever free version gives you a solid email marketing experience, and, despite its limited functions, it offers valuable features like collaborative email editing and an advanced email editor.
These are the key features you get with Mailjet’s free plan:
Mailjet has three premium plans:
These are the key features you get with Mailjet’s paid plans:
Mailjet is one of the best free email marketing services you can use to grow your business. If you’re all about having a user-friendly and easy-to-set-up tool to launch email campaigns, you’ll love Mailjet.
If you’re looking to boost your email sales on a budget, these are the best free email marketing services you should consider:
Each tool has pros and cons, so choose the one that best aligns with your business goals and needs. Good luck engaging with your customers and driving sales without breaking the bank!
👉 If you enjoyed this article on the best free email marketing services and are willing to spend a bit more on email marketing, check out our guide on the cheapest email marketing software.
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