Mailchimp is a very popular email marketing tool that combines solid functionality and mid-range prices. However, there’s a lot of gripe toward the company these days, even (or especially) from longtime users. If you are one of them, you are probably looking for Mailchimp alternatives.
It is a popular tool with many valuable features, but it is not the only one. If you are on the hunt for your next email marketing platform or a newbie who needs a solid place to start, we will help you by listing several platforms. Let’s get to it!
High price 💸
Mailchimp starts off light, but increases prices considerably as the number of contacts and sent emails grow.
Experimenting with features and options 🖱️
The company sometimes removes or changes some functions users are already used to, and it’s doing that without prior warning. For instance, it recently removed the “Share Your Campaign” option, surprising users. It brought it back after receiving many angry complaints.
Other common complaints involve integration problems, primarily with Facebook and Canva. While Facebook can be relatively easily fixed, Canva is a bit different. The problem seems to be on Canvas’s side, and the Mailchimp support team is responsive and trying to fix every individual issue, however there is no systematic solution to the problem.
So if you are one of those people with similar problems and looking for alternatives that have these issues covered, give us a few minutes, and we will show you some interesting options.
Zoho Campaigns offers good value for the price and is a good Mailchimp alternative for beginners and bootstrapping businesses on a budget. Like Mailchimp, it also provides a free plan (with a relatively limited number of features).
Standard plan – starts from $3/month
Professional Plan – starts from $4.5/month
Pay As You Go
The most significant advantage Zoho Campaigns has over Mailchimp is the price. Namely, a monthly subscription for 10,000 contacts will cost $115 per month with Mailchimp and around $37 with Zoho Campaigns. Furthermore, you would get unlimited emails with Zoho and 120,000 monthly with Mailchimp.
If you are just starting out or have limited funding, combined with an extensive contact list, Zoho Campaigns is one of the best Mailchimp alternatives. You should also look into it if email appearance is not your top priority and you send out emails occasionally.
Hubspot is one of the most popular CRMs on the market, and there are plenty of reasons for it. Low price is not one of them, so it is safe to assume it’s worth it. Luckily, there are free tools, and they are very useful. HubSpot Free Marketing Tools include everything a beginner needs to start and expand their email lists. Let’s talk more about features before we move on to pricing:
Starter – starts at $45/month
Professional – starts at $800/month
Enterprise – starts at $3,600/month
Hubspot provides many tools to create and customize your emails, follow the results, and learn along the way. It also has many integrations, both with outside software and other HubSpot solutions. You get 1,000 contacts in the free plan and only 500 with Mailchimp.
This is one of the best Mailchimp alternatives if you need a complete CRM solution and are ready to pay for it. It is a good solution even for small and developing businesses because of the many free interconnected tools.
Sendinblue aspires to be a complete sales and marketing software for small to medium-sized businesses. It is a solid choice for everyone who wants to grow their operation, engage with the audience, get more leads, sell more, etc.
It is a widely popular marketing toolbox – around 110,000 companies use it to keep in touch with their potential and current clients. Should you? Let’s take a closer look:
Starter – from 25$/month
Business – from 65$/month
Enterprise – from 1,000$/month
Sendinblue has no restrictions on the number of contacts in your mailing list for paid plans. It also has better additional tools. However, the company can sometimes go overboard when checking potential clients. Namely, some potential clients can get rejected due to low online reputation and the company’s internal score.
Small and medium-sized companies that are looking for a complete CRM solution should consider this tool as one of the Mailchimp alternatives.
MailPoet is a WordPress plugin that allows you to control all your email marketing efforts without leaving the WordPress dashboard. Automattic Inc. owns WordPress.com so compatibility and smooth operation are guaranteed.
Business – $10/month
Agency – $30/month
MailPoet is a good Mailchimp alternative because it offers 5,000 monthly emails in its free version, while Mailchimp will give you 2,500. It is also cheaper for 10,000 subscribers – $80 with a Business and $240 with an Agency Plan. For comparison – Mailchimp costs $115 per month.
MailPoet is an email marketing solution you can manage in your WP dashboard, but Mailchimp is a holistic marketing platform with many more features. So, if you need one software solution to manage things like social media, paid ads, and retargeting ads, Mailchimp might be a better option.
It is a good option for businesses that manage multiple WordPress websites. WooCommerce traders should also consider it a sound Mailchimp alternative because of its good integration.
To sum things up, you should go for:
Zoho Campaigns. If you need an extensive contact list but send out emails occasionally. Also, if you want to save money compared to what you’d have to spend with Mailchimp.
Hubspot Email Marketing Tools. If you need a complete CRM with great tools for email marketing.
Sendinblue. If you want a great all-around email marketing suite with added CRM features and plenty of ecommerce integrations.
MailPoet. If you need a good email marketing tool that can be operated within WordPress and offers excellent WooCommerce integration.
We hope we’ve helped you with our list of interesting Mailchimp alternatives available on the market in 2023. Which one of these tools is your favorite? Let us know in the comments section below!
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