Mailchimp is a very popular email marketing tool that combines solid functionality and mid-range prices. However, there’s a lot of gripe toward the company these days, even (or especially) from longtime users. If you are one of them, you are probably looking for Mailchimp alternatives.

It is a popular tool with many valuable features, but it is not the only one. If you are on the hunt for your next email marketing platform or a newbie who needs a solid place to start, we will help you by listing several platforms. Let’s get to it!

📚 Table of contents:

What Are the Most Common Complaints About Mailchimp?

High price 💸

Mailchimp starts off light, but increases prices considerably as the number of contacts and sent emails grow.

Experimenting with features and options 🖱️

The company sometimes removes or changes some functions users are already used to, and it’s doing that without prior warning. For instance, it recently removed the “Share Your Campaign” option, surprising users. It brought it back after receiving many angry complaints.

Integrations 🔧

Other common complaints involve integration problems, primarily with Facebook and Canva. While Facebook can be relatively easily fixed, Canva is a bit different. The problem seems to be on Canvas’s side, and the Mailchimp support team is responsive and trying to fix every individual issue, however there is no systematic solution to the problem.

So if you are one of those people with similar problems and looking for alternatives that have these issues covered, give us a few minutes, and we will show you some interesting options.

Top Mailchimp alternatives: CRMs

1. Zoho Campaigns

Zoho Campaigns

Zoho Campaigns offers good value for the price and is a good Mailchimp alternative for beginners and bootstrapping businesses on a budget. Like Mailchimp, it also provides a free plan (with a relatively limited number of features).

⚙️ Top features

  • Email marketing. Enables easy email creation, distribution, segmentation, and result analysis.
  • Integrations. Zoho Campaigns has a long list of integrations with Zoho’s other software products, and you can custom-build a set that suits your needs. Among many others, you also get ecommerce integrations, including WooCommerce, Shopify, Paypal, etc.
  • Ecommerce marketing tools. Zoho Campaigns offers a wide array of tools to grow a customer base and keep them engaged. The clients get ecommerce email templates, abandoned shopping cart emails, SMS campaigns through the Zoho Campaigns gateway, etc. Emails will be delivered following recipients’ time zones, similar to Time Warp with Mailchimp.

💰 Plans & pricing


  • Up to 2,000 contacts
  • Five users
  • 50 emails/day per user
  • 6,000 emails/month

Standard plan – starts from $3/month

  • Unlimited emails
  • 10 users

Professional Plan – starts from $4.5/month

  • Unlimited emails
  • 20 users

Pay As You Go

  • No monthly or annual commitment. This is a good plan for occasional email senders.

What makes Zoho Campaigns a solid alternative to Mailchimp

The most significant advantage Zoho Campaigns has over Mailchimp is the price. Namely, a monthly subscription for 10,000 contacts will cost $115 per month with Mailchimp and around $37 with Zoho Campaigns. Furthermore, you would get unlimited emails with Zoho and 120,000 monthly with Mailchimp.

Type of users who would benefit the most

If you are just starting out or have limited funding, combined with an extensive contact list, Zoho Campaigns is one of the best Mailchimp alternatives. You should also look into it if email appearance is not your top priority and you send out emails occasionally.

2. Hubspot Email Marketing Tools

HubSpot Email Marketing Tools

Hubspot is one of the most popular CRMs on the market, and there are plenty of reasons for it. Low price is not one of them, so it is safe to assume it’s worth it. Luckily, there are free tools, and they are very useful. HubSpot Free Marketing Tools include everything a beginner needs to start and expand their email lists. Let’s talk more about features before we move on to pricing:

⚙️ Top features

  • Email marketing. It allows you to easily create appealing emails, distribute them to chosen groups and follow the results.
  • A massive number of connectable tools. These tools are integrated and draw information from one another. The Marketing Tool is connected to the HubSpot CRM Database, meaning the data you use to customize emails is genuine and can be trusted.
  • Drag & Drop email editor. You can easily create nice-looking emails, and combined with good recipient data, you can personalize emails easier. Needless to mention – it will boost your email open rates.
  • Extensive knowledge library. Not only will you be making money, but you also will be learning. You can improve your skills and further expand your business.

💰 Plans & pricing


  • 2,000 emails per month (HubSpot branded)
  • Five active lists
  • 1,000 static lists

Starter – starts at $45/month

  • 1,000 marketing contacts

Professional – starts at $800/month

  • 2,000 marketing contacts

Enterprise – starts at $3,600/month

  • 10,000 marketing contacts

What makes HubSpot a solid alternative to Mailchimp

Hubspot provides many tools to create and customize your emails, follow the results, and learn along the way. It also has many integrations, both with outside software and other HubSpot solutions. You get 1,000 contacts in the free plan and only 500 with Mailchimp.

Type of users who would benefit the most

This is one of the best Mailchimp alternatives if you need a complete CRM solution and are ready to pay for it. It is a good solution even for small and developing businesses because of the many free interconnected tools.

Top Mailchimp alternatives: email marketing tools

3. Sendinblue


Sendinblue aspires to be a complete sales and marketing software for small to medium-sized businesses. It is a solid choice for everyone who wants to grow their operation, engage with the audience, get more leads, sell more, etc.

It is a widely popular marketing toolbox – around 110,000 companies use it to keep in touch with their potential and current clients. Should you? Let’s take a closer look:

⚙️ Top features

  • Easy email marketing. Create attractive emails, distribute them to chosen groups and follow the results within an intuitive interface.
  • Plenty of integration options. Among others, APIs, WordPress, Magento, WooCommerce, Shopify, and Prestashop plugins are available.
  • Good sales CRM. You can track every interaction with your customers, and with the Segmentation Tool, you can easily find specific characteristics and manage tags.
  • Several communication channels. Sendinblue is an excellent tool for omnichannel marketing. After you find that ideal recipient, it is easy to keep in touch via email or SMS. Sendinblue has good Facebook integration to expand your reach even more. Works wonders on other social media, too.
  • Good analytics. You need info to evaluate your campaign, and Sendinblue makes it easy to collect, sort, and analyze.

💰 Plans & pricing


  • Unlimited contacts
  • 2,000 marketing contacts
  • 300 emails per day

Starter – from 25$/month

  • 2,000 marketing contacts

Business – from 65$/month

  • Unlimited marketing contacts
  • Unlimited daily mails

Enterprise – from 1,000$/month

  • Unlimited marketing contacts
  • Unlimited daily mails

What makes Sendinblue a solid alternative to Mailchimp

Sendinblue has no restrictions on the number of contacts in your mailing list for paid plans. It also has better additional tools. However, the company can sometimes go overboard when checking potential clients. Namely, some potential clients can get rejected due to low online reputation and the company’s internal score.

Type of users who would benefit the most

Small and medium-sized companies that are looking for a complete CRM solution should consider this tool as one of the Mailchimp alternatives.

4. MailPoet


MailPoet is a WordPress plugin that allows you to control all your email marketing efforts without leaving the WordPress dashboard. Automattic Inc. owns so compatibility and smooth operation are guaranteed.

⚙️ Top features

  • Makes email marketing simple. Create and send out emails, newsletters, and other material easily.
  • Easy to use with WordPress and good integration capabilities. You can control it inside your WordPress dashboard. It also offers unique WooCommerce integrations, including abandoned cart emails and post-purchase follow-ups. Automattic inc. also owns WooCommerce, which does wonders for the integration quality.
  • Easy to create emails and get statistics. You will have a drag & drop email editor and over 70 themes (Photoshop files included). You also get list segmentation and organization in categories, statistics and analytics, newsletters ready for mobile devices, and much more.

💰 Plans & pricing


  • 1,000 subscribers
  • Up to 5,000 emails per month

Business – $10/month

  • For 500 subscribers
  • Unlimited number of emails per month

Agency – $30/month

  • 500 subscribers per website
  • You can use it on 50 websites

What makes MailPoet a solid alternative to Mailchimp

MailPoet is a good Mailchimp alternative because it offers 5,000 monthly emails in its free version, while Mailchimp will give you 2,500. It is also cheaper for 10,000 subscribers – $80 with a Business and $240 with an Agency Plan. For comparison – Mailchimp costs $115 per month.

MailPoet is an email marketing solution you can manage in your WP dashboard, but Mailchimp is a holistic marketing platform with many more features. So, if you need one software solution to manage things like social media, paid ads, and retargeting ads, Mailchimp might be a better option.

Type of users who would benefit the most

It is a good option for businesses that manage multiple WordPress websites. WooCommerce traders should also consider it a sound Mailchimp alternative because of its good integration.

Mailchimp alternatives – summary 🏁

To sum things up, you should go for:

Zoho Campaigns. If you need an extensive contact list but send out emails occasionally. Also, if you want to save money compared to what you’d have to spend with Mailchimp.

Hubspot Email Marketing Tools. If you need a complete CRM with great tools for email marketing.

Sendinblue. If you want a great all-around email marketing suite with added CRM features and plenty of ecommerce integrations.

MailPoet. If you need a good email marketing tool that can be operated within WordPress and offers excellent WooCommerce integration.

We hope we’ve helped you with our list of interesting Mailchimp alternatives available on the market in 2022. Which one of these tools is your favorite? Let us know in the comments section below!

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