Facebook Marketing

How to Set Up a Facebook Cover Photo / Video to Keep Viewers on Your Page

If you think that the standard photo covers are a bit boring, Facebook has something new for you in store. You can now create yourself a Facebook cover photo / video. Mark Zuckerberg himself said that video would be the next “mega trend” after the mobile revolution. But many businesses still haven’t transitioned to using a video for their Facebook cover.

Is It Time to Stop Using Facebook as Part of Your Social Media Marketing Strategy? Social Media Case Study #6

Stop Using Facebook for Social Media Marketing? Social Media Case Study #6

The News Feed is still giving me headaches and this month I played with more videos to see if we could get some love. I also tried to take our content out of the feed and played with some groups to see how they worked. I made errors on Instagram and started setup on Pinterest. We’ll also briefly cover a few miscellaneous things that have gone on this month, like spring cleaning on LinkedIn and a couple of new YouTube channels.

Facebook Video Captions: How to Use Them to Increase Your Video Views

Do you use Facebook video captions?

More than 500 million – that’s half a billion – people watch videos on Facebook every single day. That’s a heck of a lot of cute animals, funny pranks and Tasty recipes.

How to Promote Local Businesses on Facebook (Real-World Examples Inside)

promote local businesses on Facebook

You may have heard that Facebook isn’t quite right for a business in your industry in 2018. For instance, clothing retailers often see more success on Instagram or Pinterest. However, Facebook is still the tried and true platform for small business owners who want to create a foundation on social media. Even millennials still prefer Facebook over other options, and 79% of all internet users log into Facebook.

How to Get More Facebook Reactions (Plus Exactly Why They’re Crucial for Your Brand)

More Facebook Reactions

Did you know that Facebook Reactions (like “Haha”, “Love” or “Wow”) actually cause your posts to show up more frequently in your follower’s news feeds? We’ll show you exactly how important Facebook Reactions are – and how you can get more of them.

3D Facebook Posts: Everything a Marketer Needs to Know

3D Facebook Posts

Facebook is going 3D. The social media giant is in the process of rolling out support for the glTF 2.0 file format for 3D Facebook posts, which means you’ll soon be seeing more 3D content in your News Feed. This article explores what this all means and how it will impact marketing and eCommerce.

The 5 Types of Engagement Bait Facebook Is Fighting

facebook engagement bait

Facebook is fighting “engagement bait,” spammy posts that actively try to game the system for greater reach. Worried your posts might be demoted? Learn about the 5 different types of engagement bait here to avoid being penalized.

What Are Facebook Custom Audiences? (And Why You Should Be Using Them)

What Are Facebook Custom Audiences

Facebook advertising can be used to generate leads, drive traffic to your website, promote services, sell products, and much more. However, advertising on Facebook can be a daunting prospect for many. There are no guarantees that you will reach your target audience, let alone recoup the cost of the ads. So can using Facebook custom audiences improve your ad campaign’s chances of success?

How to Use Facebook Advertising Campaigns to Boost Your Business

Facebook advertising campaigns

Are you a small business owner struggling to create effective Facebook advertising campaigns? This guide is here to help!

Grow Your Reach Today With These Facebook Video Marketing Tips

Facebook Video Marketing Tips

Make video an integral part of your social media marketing strategy. Here are some Facebook video marketing tips that will help you do that.

Facebook Ads vs Boosted Posts: Which Should You Choose?

Facebook Ads vs boosted posts

Facebook Ads vs boosted posts, which is better? This is a common question among Facebook page admins. And even if you’re relatively new to all this, you will eventually see a notification popping up encouraging you to “boost a post.” The reason being that the post may be high-performing, or Facebook’s algorithms may have found […]

5 Ways to Use Facebook Live for Business + 5 Things to Do Before You Go Live

Facebook Live for Business

In 2016, Facebook launched Facebook Live, a live video streaming service which allows individuals and pages to broadcast from their mobile devices straight to their Facebook News Feed. Find out how to use it for your business.

3 of the Most Common Issues That Facebook Page Admins Face + How to Solve Them

common Facebook page issues

If you’re a Facebook page admin, you will certainly encounter some challenges along the way. Here are 3 common Facebook Page issues + how to solve them.

6 Facebook Business Page Tips You Don’t Want to Miss Out On

Facebook business page tips

Looking for Facebook business page tips? You’ve come to the right place. In this post, I skip the garbage floating around the web. You won’t see re-hashed tips from someone else’s article.