How to Use Facebook to Create a Customer Persona and Build More Effective Marketing Campaigns
Joe Warnimont • updated:
Do you know how much money your male customers make on average? Are you aware of how many customers use mobile devices to shop online? What about customer interests like gardening or working out? All of these metrics come into play when you’re marketing to customers and trying to understand how, where, and why they buy. It’s all part of completing a customer persona for the collection of people who purchase from you.
Facebook Workplace: How it Works + How It Can Benefit Your Business
John Hughes • updated:
Most people aren’t familiar with Facebook’s work collaboration service. However, Facebook Workplace offers a lot of the same features other big-name tools do. You can use it to set up multiple communication channels, keep track of project progress, set up events, and more. Plus, it’s very easy to pick up if you’re already a Facebook user.
7 Best WordPress Facebook Plugins to Maximize Engagement Across Platforms
Dianna Gunn • updated:
Facebook marketing is one of the most powerful tools available to business owners today, but it can also be time-consuming. Today we’ll take a look at WordPress Facebook Plugins that will make it easier to maintain a consistent Facebook presence, drive website users to your Facebook page, and create more effective Facebook advertising campaigns.
How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results
John Hughes • updated:
Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.
How to Use a WordPress Facebook Plugin to Integrate Facebook With Your Website
John Hughes • updated:
Facebook has been a giant in the world of social media for some time now. It has yet to lose its influence and prominence, which means integrating it with your website is a must. Fortunately, doing so often comes down to installing a simple WordPress Facebook plugin (or two).
Posting to Facebook From Instagram – Social Media Case Study #8
Chris Fitzgerald • updated:
Welcome to another social media case study. It was a quiet month with a few days of cyclonic activity when we all decamped for Belgrade and the 2018 edition of WordCamp Europe (aka the Russian sleep experiment).
How to Go Live on Facebook and Boost Community Engagement – A Beginner’s Guide
Megan Jones • updated:
Facebook Live allows you to connect and engage with your viewers in real-time. This makes it a powerful and extremely useful tool for bloggers, influencers, and brands alike. But the thought of broadcasting live to thousands of followers can be daunting. Don’t worry! In this article, we will cover the basics of how to go live on Facebook, preparing you for a fun and successful live experience.
How to Use the Facebook Debugger to Fix WordPress Images in Facebook Shares
Bill Widmer • updated:
Have you ever run into the problem of Facebook not displaying the correct image from your WordPress site? If so, you’re not alone. Thankfully, the Facebook Debugger allows you to quickly fix any problems you may run into.
This guide will take you through how to use the Facebook Debugger tool so you can fix those pesky images – and any other Facebook sharing problems that may arise!
How to Create a Facebook Business Page that Encourages Engagement
Megan Jones • updated:
In this article we look at how to create a Facebook business page. We talk you through step-by-step how to set up a page, and then discuss top tips for producing content that engages as well as growing a loyal following. We finish by considering the importance of using Facebook Insights.
How to Set Up a Facebook Cover Photo / Video to Keep Viewers on Your Page
Bill Widmer • updated:
If you think that the standard photo covers are a bit boring, Facebook has something new for you in store. You can now create yourself a Facebook cover photo / video. Mark Zuckerberg himself said that video would be the next “mega trend” after the mobile revolution. But many businesses still haven’t transitioned to using a video for their Facebook cover.
Is It Time to Stop Using Facebook as Part of Your Social Media Marketing Strategy? Social Media Case Study #6
Chris Fitzgerald • updated:
The News Feed is still giving me headaches and this month I played with more videos to see if we could get some love. I also tried to take our content out of the feed and played with some groups to see how they worked. I made errors on Instagram and started setup on Pinterest. We’ll also briefly cover a few miscellaneous things that have gone on this month, like spring cleaning on LinkedIn and a couple of new YouTube channels.
Facebook Video Captions: How to Use Them to Increase Your Video Views
Raelene Morey • updated:
Do you use Facebook video captions?
More than 500 million – that’s half a billion – people watch videos on Facebook every single day. That’s a heck of a lot of cute animals, funny pranks and Tasty recipes.
How to Get More Facebook Reactions (Plus Exactly Why They’re Crucial for Your Brand)
Bill Widmer • updated:
Did you know that Facebook Reactions (like “Haha”, “Love” or “Wow”) actually cause your posts to show up more frequently in your follower’s news feeds? We’ll show you exactly how important Facebook Reactions are – and how you can get more of them.
How to Use Facebook Advertising Campaigns to Boost Your Business
Dianna Gunn • updated:
Are you a small business owner struggling to create effective Facebook advertising campaigns? This guide is here to help!
Facebook Ads vs Boosted Posts: Which Should You Choose?
Ana Gotter • updated:
Facebook Ads vs boosted posts, which is better? This is a common question among Facebook page admins. And even if you’re relatively new to all this, you will eventually see a notification popping up encouraging you to “boost a post.” The reason being that the post may be high-performing, or Facebook’s algorithms may have found […]
5 Ways to Use Facebook Live for Business + 5 Things to Do Before You Go Live
Charli Day • updated:
In 2016, Facebook launched Facebook Live, a live video streaming service which allows individuals and pages to broadcast from their mobile devices straight to their Facebook News Feed. Find out how to use it for your business.
3 of the Most Common Issues That Facebook Page Admins Face + How to Solve Them
Charli Day • updated:
If you’re a Facebook page admin, you will certainly encounter some challenges along the way. Here are 3 common Facebook Page issues + how to solve them.
How to Use the Facebook Pixel to Improve Facebook Advertising Campaigns
John Hughes • updated:
Advertising has become the cornerstone of successful Facebook marketing. One of the best ways to increase your success with Facebook advertising is to learn how to use the Facebook pixel, a piece of code that lets you measure, optimize, and grow your audiences through ad campaigns.