Want to create a Facebook business page but not sure where to start? Then keep reading as we share some top tips and step-by-step instructions on how to create a Facebook page for your brand.
In this article we discuss:
To create a Facebook business page, navigate to https://www.facebook.com/pages/creation. Then select Business or Brand.
Next, give your new page a name, choose a category for your page, and add an address.
Now upload a profile picture and a cover photo. Depending on your business, your profile picture may be an image of you if you are the face of your brand, or it can be your company logo.
Facebook now suggests a number of tips to help you optimize your page. Let’s take a look at some of the most important…
After completing the above tasks, you will have a basic Facebook page that is ready to go. Next, you need to start considering what content you are going to post.
In January, Facebook announced a change to the Facebook algorithm, with a new emphasis on friends and family. Whilst this is great for all individuals using Facebook, it isn’t so good for brands. As there is limited space on news feeds, Facebook has said they will ‘show more posts from friends and family… and less public content, including posts from publishers or businesses’.
This doesn’t mean that your Facebook page posts will never reach your followers. Just that it may be harder to achieve. The advice Facebook has given is that they will ‘prioritize posts that spark conversations and meaningful interactions between people’.
Therefore, the new emphasis for all businesses and brands on Facebook should be quality content over quantity. Producing relevant content that will engage your audience and create those interactions that the Facebook algorithm is looking for is a must. Let’s look at how to do this:
There has been an explosion in video over the last few years across all social media platforms, and Facebook is no exception. If you want to connect with your audience and get your followers commenting and sharing your content, then using video is key.
However, to keep your content fresh, you should consider using a variety of video formats. Let’s take a look at a few options…
By posting content via a number of different video formats you can help ensure your content stays interesting but still achieves those ‘meaningful social interactions’ that the Facebook algorithm is said to favor.
Engagement bait is an easy way to encourage your audience to comment and share your content. However, Facebook has now stated that it is clamping down on this behavior. And you could even find your Facebook page penalised for posting this type of content. So what is engagement bait?
Examples of engagement bait are posts that ask people to…
In the past this type of content has been a great way to boost engagement and reach a wider audience. But Facebook pages that continue down this line will now see a ‘significant drop in reach’ for these posts. Therefore, creating authentic content that focuses on relevant and meaningful stories is the way forward for businesses and brands on Facebook.
For those wanting to create a Facebook business page that is truly successful (who doesn’t?!) then you need to concentrate on growing your following. Let’s take a look at how to do that…
Facebook Messenger is integrated with your Facebook page, and with more than one billion people using this service every month, it is an important tool. By turning on Facebook Messenger, your audience can easily connect with you on a one-to-one.
Through Messenger, people can ask questions, give feedback and discuss any issues relevant to your business or service. This will help you develop personal relationships with your audience, and produce loyal followers.
It is important to cross promote your Facebook page on other social media channels. By making it easy for those that engage with your business on different social platforms to find you, your Facebook following will quickly increase. Here are a couple of top tips on cross promotion…
Remember that cross promotion does not mean cross-posting. Make sure the content you use on each of your social media channels is unique and relevant to that specific channel and audience.
Getting your website visitors to follow you on Facebook will help you to keep in contact with your target audience once they have left your site. Using a conversion popup on your WordPress website is an effective way to achieve this goal.
Sumo is an impressive lead generation tool that will enable you to add a Facebook follow popup to your WordPress website. Simply sign up with Sumo and install their plugin. You can then use the Sumo List Builder to select from a number of attractive popups, customize the design and message, and choose when and where the popup will be displayed.
Again, by making it easy for your website visitors to find your Facebook page, you will increase the number of follows you receive, quickly growing your Facebook audience.
It is not enough to just create a Facebook business page and keep adding content. You need to know what content is resonating with your audience, who your audience is, and what actions are being taken on your page. By being well informed about how your audience is engaging with your business on Facebook, you can create a content strategy to further grow your Facebook followers and increase interaction on your page.
Facebook Insights will enable you to understand your Facebook metrics and make informed decisions about the content you post on your business page. Here are some of the key areas Facebook Insights reports on…
As you can see, Facebook Insights contains some extremely useful data. To access this information simply click on Insights, found at the top of your Facebook page.
For more tips on how to create a Facebook business page check out our article 6 Facebook Business Page Tips You Don’t Want to Miss Out On.