Facebook Live allows you to connect and engage with your viewers in real-time. This makes it a powerful and extremely useful tool for bloggers, influencers, and brands alike. But the thought of broadcasting live to thousands of followers can be daunting. Don’t worry! In this article, we will cover the basics of how to go live on Facebook, preparing you for a fun and successful live experience.
So get ready to find out how to go live on Facebook!
Facebook has recently stated that ‘live video on average gets six times as many interactions as regular video’. And with the Facebook algorithm now ‘prioritizing posts that spark conversations and meaningful interactions’, live video has become an important medium. But what exactly is Facebook Live?
Facebook Live allows you to broadcast live videos on your Facebook page. Live is available to all Facebook profiles and pages, on iOS, Android, or via the Facebook Creator app. Live recordings can last up to 4 hours and will appear in news feeds and on the broadcaster’s profile or page. Once finished, videos will display on the page or profile of the broadcaster until they choose to remove it.
Here are some examples of types of Facebook Live broadcasts:
Used correctly, Facebook Live provides a powerful way to connect with your followers, grow your audience, and promote your business. Live video lets you share your thoughts and feelings with your audience, and build relationships with your viewers through real-time moments.
So now you know WHY you should be using Facebook Live. Let’s next look at some top tips on HOW to go live on Facebook:
If you are new to Facebook Live, then before going live you will need to first rehearse. Talking on live video doesn’t come easily to many, but the more you practice the easier it will get.
Here are some points to consider when rehearsing:
Once you are confident with your rehearsed live video, then you are ready to promote your broadcast.
It is important to tell your fans, ahead of time, when you will be broadcasting. This helps build anticipation and gives people time to make sure they are free and available to watch during the scheduled period.
Facebook has found that one day’s notice is the ideal time frame to give people notice of your upcoming broadcast. Let’s take a look at a few promotion ideas…
Make sure you take the time to effectively promote your broadcast. The more you get the message out there, the higher the number of viewers you will receive.
Before you are ready to broadcast, you will need to customize your live video’s settings. To do this, you will need to select Live Video from the top of your Facebook news feed.
Facebook will then ask you to authorize its use of your computer’s camera and microphone.
Your camera will now be turned on, and the settings for your broadcast will be displayed. Let’s have a look at what you need to customize…
Under Settings, you can also change the camera and microphone you are using, as well as select the option of going live with a video game, or sharing your screen with another presenter (discussed further on in this article).
Let’s now figure out how to go live on Facebook:
Always make sure you have a strong internet connection before going live so the quality of the broadcast isn’t compromised. Wifi works best, but 4G is also a good option. If your internet signal isn’t strong enough you will find the Go Live button is grayed out.
After clicking the Go Live button, you will receive a countdown from 3 to 1. A red Live button will then be displayed in the top left-hand corner of the screen, telling you that you are live.
During the live broadcast, there are some very easy actionable strategies you can use to ensure you connect with your audience and boost engagement rates. Let’s take a look…
Facebook recommends that live videos last a minimum of 10 minutes. However, you actually can broadcast for up to 4 hours, so run the video for as long as is appropriate for the subject.
To finish a broadcast, simply select the End Live Video button. Facebook will now ask you whether you would like to Save or Delete your video. Unless deleted, your video will appear on your timeline, page, or group.
Once published, you can click on your video’s Settings icon, found at the top right of the video post, to find some further configuration options. Here you can…
If you didn’t answer questions during the live broadcast, you may also want to go back through and reply to the comments. This personal touch will go a long way to building relationships with your viewers and help create loyal followers.
There are many other live strategies and tools available that we haven’t got time to discuss in this article. However, here are a few that definitely deserve a mention:
For more business tips on how to go live on Facebook, check out this article 5 Ways to Use Facebook Live for Business.
Do you have any tips for our readers on how to go live on Facebook? Please share your thoughts in the comments below!