How to Pick the Best Social Media Platform to Reach Your Target Audience
John Hughes • updated:
Social media marketing is crucial for success in today’s competitive climate. Focusing on the wrong social media network is a common mistake. We’ll look at how you can find the right social media platform and get the most out of them.
How to Use Instagram Reels: A Step-by-Step Guide
Joe Warnimont • updated:
Instagram Reels provide an alternative way to make and share short videos. They also offer distinct discovery features for reaching out to all Instagram users. We’ll talk about how to produce your own Instagram Reels, where they show up for your followers, and what types of marketing opportunities you have when working with Reels.
Reddit Marketing: Rule the “Front Page of the Internet” (Beginner’s Guide)
John Hughes • updated:
In theory, Reddit should be a marketer’s paradise, but the platform is a notoriously hard sell. If you’re having a tough time marketing on Reddit, you’re not alone. Don’t give up just yet, though. It could be that you simply need to adjust your approach to reach Reddit’s base of 330 million users. Reddit is a unique place on the web, and reaching your audience there takes some finesse, but it’s certainly possible.
Facebook Messenger Ads: A Beginner’s Guide for 2022
Dianna Gunn • updated:
In this guide, we will take a look at the pros and cons of Facebook Messenger ads, how they work, and the best practices to follow when running them.
How to Set Up a Free Business Email Address (3 Methods)
Joe Warnimont • updated:
Not too long ago, you needed to pay for every type of business email address. Now, we’re lucky enough to have three excellent options that offer professional-quality email addresses and the inbox tools needed to organize your emails. We’ll share everything you need to know about how to set up a free business email address.
6 TikTok Alternatives That Should Have Your Attention
John Hughes • updated:
TikTok has rapidly become a sensation, but the video-sharing platform has also come under fire recently, with threats of a ban being floated in the US. For brands looking to tap into the power of this platform, or those already active, there’s a lot of uncertainty. This makes it important to consider TikTok alternatives.
How to Use Google My Business to Connect With More Customers
Joe Warnimont • updated:
Google logs your business information automatically. Yet, there’s more to uncover and a multitude of opportunities when it comes to connecting with customers through Google. That’s why it’s essential to learn how to use Google My Business – the business directory and customer outreach platform from Google – in order to interact with site visitors and nurture potential leads.
.COM vs .NET – How to Choose the Right Domain Extension for Your Site
John Hughes • updated:
The .com top level domain (TLD) domain extension has become synonymous with the internet, and it’s the default choice for most websites. This popularity can lead to a tough situation: you go to register a shiny new domain, only to find it’s not available under a .com. Should you choose another TLD? Are .com vs .net any different?
6 Free Podcast Hosting Services for Starting a Podcast Today
Chris Fitzgerald • updated:
The best time to start a podcast is now. Whether you want to start a company-branded podcast or you want to share your thoughts, free podcast hosting can be a good way to start.
How to Set Up Your Google My Business Listing for Maximum Results
John Hughes • updated:
Standing out on a Search Engine Results Page (SERP) is tough. For local businesses, the task seems insurmountable. Not only is competition fierce, but space for local results is limited – usually only the top ten or so entries make the list. This makes it important to use all of the tools Google provides effectively, including your Google My Business listing.
How to Grow Your Audience With Blogging on Medium
John Hughes • updated:
If you’re already publishing on a WordPress blog, you probably know that winning traffic is not a walk in the park. Even after developing high-quality content, attracting the attention of your target audience can be quite challenging. Fortunately, blogging on Medium in addition to your own site can help you overcome this hurdle.
What is Google My Business and How to Make It Work for Your Business?
Dianna Gunn • updated:
We’ll explore what Google My Business is, how to set it up, and seven ways you can use it to benefit your business.
Pinterest Analytics – A Beginner’s Guide on How to Use It
John Hughes • updated:
Looking to reach more people on Pinterest? Improve the engagement of your existing audience? We’ll show you how you can achieve your goals through Pinterest’s built-in analytics to optimize content and increase engagement.
Misinformation on Social Media: How to Identify and Block It
Joe Warnimont • updated:
Misinformation, fake news, opinion pieces, and satire all contribute to the wave of untruths being shared by news outlets, experts, and people on social media. Running tests to filter out the misinformation for your own personal knowledge serves as a great practice. But what about identifying and blocking misinformation on social media for your business?
How to Use LinkedIn Groups for Promoting Your Content
John Hughes • updated:
LinkedIn groups are dedicated to professionals with similar interests for sharing content, finding answers, and joining discussions. We’ll show you how to use them as an effective promotion tool for increasing your social shares and engagement.
WhatsApp Marketing: How to Get Started – Beginner’s Guide
Dianna Gunn • updated:
With 1.5 billion users across 180 countries, it’s time to consider WhatsApp as part of your marketing strategy. WhatsApp allows you to personalize your marketing and improve customer service in ways that can’t be matched by other platforms. This guide will show you exactly how to use WhatsApp marketing for your business.
10 YouTube Marketing Statistics Every Marketer Should Know in 2020
John Hughes • updated:
While YouTube may be the place to be, there are a plethora of other businesses and brands already advertising on the platform. In order to stand out of the pack, you’ll need to pay close attention to certain crucial YouTube marketing statistics. They can help you build an effective marketing strategy for your business, if you leverage them correctly.
How to Get Verified on Instagram: Strategies That Work
Dianna Gunn • updated:
The blue badge next to a person’s username may be small, but the authority it lends is significant. If you want to become an authority in your industry, it’s important to learn how to get verified on Instagram.