As a business owner you know it’s important to be on Instagram, but simply existing on the platform isn’t enough to hook an audience. To gain followers, and eventually customers, you must learn how to promote your Instagram account.
The good news is that there are several proven strategies that work for businesses in almost every niche. In this guide, we will explore how to promote your Instagram account by:
By the end of this article, you will have a comprehensive understanding of the many ways to promote your Instagram account.
One of the best ways to set yourself up for success on Instagram is to post more content. While individual posts will receive fewer views, your daily overall reach grows significantly with each post. If you post five times a day, you will reach five times as many people as you would by posting once per day. This is in direct contrast with Facebook, where you want to limit your number of posts.
Five posts every day might seem unreasonable, but there are many types of content you can post on Instagram:
Of course, posting frequency needs to be balanced between what is ideal and what you can reasonably accomplish. This is why most businesses only post 1.5 times per day. To maximize your odds of long term success, start with one post a day and only increase posting frequency when you’ve gotten used to those daily posts.
Pro tip: Take several photos at once whenever possible so you can schedule posts in advance. This will help you maintain your posting frequency in the face of emergencies.
Technically, this could have been filed under “publish more content”, but Stories are important enough to merit their own discussion. Over 500 million people use Instagram Stories. According to a survey by Facebook, Inc., 62% of those users have become more interested in a brand after seeing their published Stories.
Stories are one of the best types of content to invest in, as they appear at the top of users’ feeds. They also allow you to combine photos, videos, and music to create something truly unique. And there are several different ways to use Instagram Stories:
New to using Instagram Stories to promote your Instagram account? Consider using story templates to structure your first few. There are hundreds of options available, so you’re bound to find something that fits your needs.
A branded hashtag makes it easier for you to leverage the power of user generated content. Your customers can use the hashtag in posts that show them interacting with your products or services. This acts as a powerful form of social proof. You can also use this hashtag to facilitate contests and giveaways (more on that later).
Here are a few simple ways to create a branded hashtag:
All of these options provide unique advantages. You might even want to create multiple types of branded hashtags over time.
Once you have created a branded hashtag, you can promote it by attaching it to your posts, getting customers and influencers to use it, or running a contest around it.
Every social media platform offers some form of geotagging, but it is particularly important on Instagram, where people are likely to search for photos of specific places. If your business has a physical location, you need to be using geotags. They can also be useful when you’re visiting well known or picturesque locations or even just other shops.
There are a couple of ways to make geotags work for your business:
The amount of use your business will get out of geotags depends largely on where you work. If you work in a private office most of the time you might only use geotags occasionally. On the other hand, if you run a restaurant, geotags might be one of the core aspects of your marketing, used in every single post.
Giveaways and contests are excellent tools for gaining massive amounts of followers in a short period of time. There are three main types of giveaways you can run on Instagram:
You might find it difficult to find sponsors or collaborators for giveaways when your Instagram account has a small following. Run a few solo giveaways to get people engaging with your page, put your content in front of new followers, and show potential collaborators the merits of working with you.
You can talk about how amazing your work is all you want, but it will never carry as much weight as another person’s opinion. When an influencer or brand endorses you, they give you their credibility.
Sponsored sweepstakes and collaborative giveaways are two great ways to form partnerships, but there are several other ways to partner with brands and influencers:
All of these options are great ways to build your audience. However, choosing your approach is only half of the battle here. It is also important to choose the right influencers and brands. You want to work with a person or brand whose content and audience are relevant to yours. Tools like Traackr are great ways to find influencers to work with.
Social media, and especially Instagram, can still be great free marketing tools, but advertising has become a major part of the social media world in recent years. Advertising on Instagram specifically is huge, with over two million advertisers already invested.
The easiest way to get started with Instagram advertising is by using Promoted posts. These work in much the same way as Facebook boosted posts. You post something, it does well, and you pay to keep the success going.
You can even rely on Instagram to choose the content. If Instagram notices a post doing well, it will automatically suggest a paid promotion.
If you want to start an advertising campaign, you can choose from several different ad types:
You can also buy Instagram ads in a variety of ways, including in-app purchases, but we recommend using the ads manager for more precise control of your campaigns.
Pro tip: Study examples of effective Instagram ads to gain ideas for your own campaigns.
Instagram is a great place to find new audiences, but it’s also a great place to strengthen connections with your existing customers. You can encourage those strengthened connections by customizing your WordPress site with Instagram plugins. These plugins allow you to do a variety of things:
These integrations encourage people from your website to visit your Instagram account and vice versa. In a world where people need to interact with a brand 5-7 times before they buy something, every extra interaction might be the one you need to make a sale.
Do you have a notable following on another social media platform? Get them to follow you on Instagram as well. This increases their exposure to your brand, putting them one step closer to becoming a customer.
Of course, no two social media networks are the same. You need to use different tactics for effective cross-promotions on each platform.
There are a few different ways to promote your Instagram account on Facebook:
You can also use a few different strategies to promote your Instagram account on Twitter:
Just to recap, to build a large, engaged audience on Instagram you will need to employ a variety of tactics. We recommend the following strategies:
Feeling overwhelmed? Start with one or two of these strategies and expand your promotion efforts from there.
Want more information on how to promote Instagram account? Make sure you sign up for our free ebook, How to Market Your Business on Instagram, below!
Grow your social media following and keep your followers engaged by sharing evergreen content from your WordPress website.
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