Looking for a great Instagram quote maker? Fortunately, there are tons of resources available—and this post rounds up the best of the best.

Quotes are short, snappy phrases that often offer a little boost of inspiration or encourage introspection. From the Roman Empire to the Industrial Revolution to the social media age, quotes have long been a part of how we, as humans, communicate with each other.

Scrolling through your Instagram account and hashtags, you likely see dozens of funny, inspiring, or quirky quotes like the ones below.

Instagram quote maker

But, quotes are more than meaningless quips. They might just be the perfect addition to your Instagram strategy. Here is why—and how to create fantastic quotes your followers will love.

Why quotes are so popular on Instagram

Quotes tend to get a great deal of engagement on Instagram (which is a great signal for the Instagram algorithm), garnering hundreds or even thousands of likes and comments.

But why are they so popular?

It turns out, there is science behind our love affair with pithy quotes. Quotes serve as a small dose of self-coaching, pushing us to work harder and believe in ourselves. They affect us on a primal level, driving us to take the words of our role models to heart.

We love quotes because as humans, we want to believe the world or our lives can be better. Quotes give us the inspiration we need to push forward when times are tough.

How to fit quotes into your Instagram strategy

Before we get into how to use Instagram quote maker apps to create awesome quote posts, let’s discuss how to integrate quotes into your Instagram marketing strategy. This will ensure your quote posts excite your audience instead of inspiring eye rolls.

Quote posts should not be filler content you use to simply fill up your queue when you can’t think of anything better to post. (If you’re stuck for images, check out How to Take Good Instagram Photos on Your Phone: The Ultimate Guide).

Quotes should be well-thought out, well-designed, and implemented with a strategy in mind.

So before you start adding quote posts to your Instagram planner, consider the following:

1. Choose quotes carefully

Consider the pain points your audience has and use quotes to show you understand how they feel. The quotes don’t need to be related to your brand (though it might be), but they do need to be connected to a shared experience.

For example, if you have a brand targeting mothers, you might choose a quote about the pain of reheating coffee three times a day. If your focus is freelance digital designers, you might choose a quote commiserating about flakey clients.

Also, be sure to double-check the source of your quotes. A quick Google search can save you from misattributing a well-known quote.

2. Use quotes to engage

Ask questions in your caption to encourage a real conversation with your followers. You might ask if they agree with the quote, like this post from Momo and Co.Home:

Or, share a story related to the post or share how the quote affected your life. The purpose is to start conversations, generate engagement, and create connections with your followers, not just gather meaningless likes.

3. Use on-brand colors and fonts

When creating your quote posts, be sure to use colors, fonts, or images that your customers will recognize as you. You might also consider adding a watermark or logo to your quote image. If any of your audience shares your post, you will get additional exposure!

4. Share testimonials

No one said quotes have to be from famous people! You can also use quote posts to share what your customers love about your brand. Just be sure to ask for permission and tag the original poster on Instagram, if you can.

Here is a great example of testimonial quotes from bed company Casper:


Where to find quotes for Instagram

If you want your quote posts to stand out, you can’t use the same tired old quotes and fonts every other brand is using. Here are a few places to source fresh quotes with an emotional impact.

1. Creative Market

Creative Market, an online marketplace for finding digital design assets, offers several packages of Instagram quote templates. Many include the quotes and allow you to resize, add elements, and include your own background so your post is your own.

Instagram quote maker

2. Goodreads

This social media platform popular with readers and writers is also an excellent resource for quotes on just about any topic you can imagine. You can search by keyword or author. Goodreads will also tell you what book the quote is from, so you save time trying to source your quotes.

Instagram quote maker

3. The second page of Google

The second page of Google might as well not exist to most of us, but it is a great place to find fresh quotes that aren’t being shared by every other Instagram account in your niche.

Type in “quote topic + quote,” then scroll to the bottom and check out page two. You might find a few resources you didn’t even know existed! Also check out the Google Image results for images of posts.

Instagram quote maker

4. Brainy Quote

Brainy Quote houses thousands of quotes on hundreds of different topics. You can search by author, topic, or just browse their homepage to find a quote that fits your mood. Most quotes include the author.

Instagram quote maker

5. Instagram quote maker apps

Some of the apps you can use to create your quote posts actually have built-in libraries of quotes to choose from. We’ll take a look at a few of the top apps below and note which ones have quote libraries.

Six Instagram quote maker apps to inspire and motivate your followers

Now that you know where to find your quotes and have figured out how to include quotes in your Instagram strategy, it is time to start getting creative. Here are our favorite Instagram quote maker apps and why we love them.

1. Quotes Creator

Available for both iOS and Android, Quotes Creator is an Instagram quote maker app full of features to make some awesome Instagram posts. Features I love include the ability to add logos or watermarks, a huge library of background photos, over 400 fonts, and an integrated quote library. If you want to upload your own image to use as the background, you can do that, too.

Quotes Creator also supports 19 languages, including English, Arabic, Danish, Dutch, Chinese,  Turkish, Russian, and Korean.

Instagram quote maker

Price: Free to use with ads, or you can upgrade to the Pro account for $3.99.

2. Canva

This is a bit more than just an Instagram quote maker, it is a full-fledged design app for creating images for Instagram, Facebook, blogs, and more. You can choose from the web version of Canva or the app version, which is available for iPhone, iPad, and Android.

Canva offers a lot more customization options than dedicated Instagram quote makers, which might be overwhelming if you only need to create quote images. However, if you are already using Canva or are looking for a tool that does a bit more, Canva is a fantastic option.

My favorite features include a large template library, which makes it super simple to create an Instagram quote post. Start by searching for a template. Below, I searched for “motivational quotes” and was able to choose from about a dozen free templates.

Instagram quote maker

The templates are easy to edit and allow you to change the background, add new features, change fonts, move the text, and much more.

Instagram quote maker

Canva saves your posts, so you can also create your own template for reuse next time. (This is useful if you want to use a specific font and include a logo, for example.) You can resize your image to use on Facebook or another platform.

Price: Canva is free to use, though some backgrounds, images, and fonts come with a small fee, usually around $1. You can easily use the free version if you don’t want to pay, there are still plenty of free options.

3. ImageQuote

ImageQuote is a simple, streamlined Instagram quote maker app. It doesn’t offer as many features as Canva, but it does do exactly what you expect with as little fuss as possible. Some of our favorite features include:

  • Over 20 templates to choose from
  • Library of photo backgrounds or use your own photos
  • Ability to layer fonts
  • Adjust size, color, position, and line spacing of letters
  • Adjust the saturation, hue, or contrast of the background photo
  • Very user-friendly
  • Easily export straight to Instagram or other platforms

Instagram quote maker

Price: Free, with in-app purchases. You can purchase additional background packages for between $.99 and $3.99.

4. Word Swag

This is one of the easiest Instagram quote maker apps to use. Word Swag is available for both iOS and Android, so you can use it no matter what type of device you have. The one downside to Word Swag is you don’t have as much control over how your design looks.

Other apps allow you to adjust the font size, spacing and even curve your font. Word Swag touts itself as a “designer in your pocket.” Unfortunately, that means limited customization options. However, the designs look great, so if you are looking to create quotes fast and are less concerned with the ability to customize, Word Swag is a great option.

A few of my favorite features include:

  • Access to their exclusive “typomatic engine,” which allows you to create beautiful layouts with just a few taps. Simply type in your quote and scroll through the professionally-created design options
  • Huge library of quotes, captions, and jokes to choose from
  • Ability to add logos (only on Pro version)
  • Create graphics for social media, your blog, flyers, and even print. (Print quality is only available for Pro subscribers.)
  • Choose from 22 different filters for a unique look
  • Over a million free photos through a partnership with Pixabay

Here are a few examples of posts created using Word Swag, via their website:

Instagram quote maker

Price: Free, with the option to pay for a premium subscription for additional features, including more fonts, the ability to add your own logo, custom colors, gold foil font, multiple text layers, and more. Premium subscription costs $3.99 per month.

5. Font Candy

Font Candy is one of my favorite typography apps and it works great for creating Instagram quote posts as well. Here are a few screenshots of the app in action:

Instagram quote maker

If you want your Instagram quotes to stand out, Font Candy is an ideal choice. With hundreds of fonts to choose from, you can easily create unique images to inspire your followers. Some of our favorite features from Font Candy include:

  • 45+ unique fonts to choose from
  • Ability to curve font, add shadows, and adjust the opacity of your font
  • Custom quote templates you can edit
  • Ability to add filters and colors over your post
  • Add animations to your quote posts
  • Integrated Pixabay search for finding the perfect stock photo
  • The ability to design and order physical products, such as phone cases and shirts.

Price: Free to use, with the option to upgrade to the premium package for additional templates and backgrounds. The premium package costs $1.99 per week. (Note the subscription renews weekly, not monthly like many other apps.)

6. Text2Pic

This Instagram app maker falls somewhere between quote-focused apps like Quotes Creator and full-fledged design tools like Canva.

Text2Pic allows you to add text to photos but also lets you create logos and posts for other social media accounts. Text2Pic is a great option if you are looking for an in-between tool to create quotes and do a bit more. It is easy to use, has a robust free version, and doesn’t overload you with features to figure out.

Instagram quote maker

Some of my favorite features of this Instagram quote maker include:

  • 48 different text styles (and they add more often)
  • Tons of photo filters to choose from
  • Option for transparent backgrounds
  • Word art templates
  • Random word art templates you can easily scroll through for a unique look
  • Ability to use layers to make manual customization easier
  • Gold foil, gradient, and watercolor font effects
  • Eraser tool to make layering elements easier
  • Free stock photography library powered by Pixabay

Price: Free, with in-app purchases for additional fonts, backgrounds, etc.

Wrapping up

Quotes are super popular on Instagram, which can make it hard to stand out. But with the right strategy, you can share quotes that are on-brand, engaging, and generate a ton of likes.

Instead of creating just another quote image, take the time to consider what your audience might react to. Think about what pain points and shared experiences might push their button, and think about how you can use quotes to start conversations. Then, choose one of the apps above to start creating unique quote posts your followers will love.


Raelene Morey

Founder at Words By Birds
Raelene Morey is the founder of Words By Birds, a digital writing agency that works with startups, SaaS, B2B, and WordPress businesses, turning your tech speak into words that convert. Formerly managing editor at WPMU DEV. Computer science grad turned newspaper journalist. When she's not taming browser tabs she likes brunching and bushwalking.

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