Internal Social Media Options and What They Can Do for Your Business
Ana Gotter • updated:
Today’s workers are bored, and they feel more isolated and disengaged from their employers than ever before. A recent study shows the root of the problem, with 60% of employees reporting feeling less-than-enthusiastic about internal communications. Among those surveyed, 44% percent say that their business’s internal communications are stagnant, with nothing having changed in the past five years. This survey demonstrates that few businesses are investing in newer technologies like internal social media, one of the most powerful team building tools available.
The Secret to Managing an International Follower Base on Social Media Without Making a Fool of Yourself
Charli Day • updated:
Why actively managing an international follower base of your brand is something worth looking into? 89.5% of brands are using social media, but the vast majority only do it in English. Whilst 55.5% of all web content is in English, only 20% of the world’s population actually speak English, and furthermore, just 5% of the world speaks English as a native language.
Instagram vs Snapchat: Which Platform Is a Better Fit for Your Brand?
John Hughes • updated:
Understanding the differences between Instagram vs Snapchat is key to marketing effectively on both. Let’s discuss each app and how to target its users! These two social media sites are incredibly popular among young people today.
10 of the Best Social Media Analytics Tools to Track Your Social Media Traffic
Colin Newcomer • updated:
You probably don’t need me to tell you that social media can drive a ton of traffic to your site. But if you want to know just how much and how valuable that traffic is, you might need me to tell you about some social media analytics tools. Here are some great tools to track your social media traffic.
How to Make Animated GIFs for Social Media
Chris Fitzgerald • updated:
GIFs are one of the most popular communication tools in social media. In this article, we show you how to make animated GIFs and how to stay ahead of the pack. Use one of the popular free or paid tools to build some truly impressive GIFs.
4 Ways to Adapt Blog Content to Social Media
John Hughes • updated:
Social media is crucial tool for building a devoted readership for your blog. This post discusses how to adapt blog content to social media!
How to Handle Bad PR on Social Media
Charli Day • updated:
No brand wants to handle bad PR on social media, but it’s essential, so let’s take a look at the best and worst practices with some real life examples!
Top 100 Social Media People to Follow on Twitter
Adelina Tuca • updated:
Why should you care about promoting your brand on social media and perhaps connecting with some of these top 100 social media people to follow on Twitter? Because the social part of your online business plays one of the main roles in spreading the word about you and your services in this day and age.
The Fear of Missing Out, Social Media, and How to Leverage It for Your Business
Ana Gotter • updated:
Learn about FOMO – the fear of missing out, social media, and how to leverage it for your business via marketing tactics that evoke psychological responses.
How to Find Social Media Audience for Your Business: From Demographics, All the Way to Which Platforms to Use and What to Post
Dianna Gunn • updated:
For many businesses the biggest challenge of social media marketing is connecting with the right audience. Today I’d like to help you find your ideal social media audience by figuring out who your target demographic is, what social media platforms they hang out on, and what kind of content they’re most interested in.
How to Create a Social Media Presence for Your WordPress Blog (In 4 Steps)
John Hughes • updated:
There are now over 2.7 billion active accounts on social media, which makes up 74% of all internet users. With stats like these, it’s clear that social media has come to dominate the online space. If you don’t create a social media presence for your blog, you’re confining yourself to a corner of the internet rather than participating in the larger conversation around you.
Social Media Etiquette: Are People Interested in What You Had for Breakfast? – a.k.a. Personal vs Professional Updates
Alex Denning • updated:
What’s the social media etiquette for personal updates on professional profiles? This post delves into the dos and don’ts to be successful on social media.
How to Write Compelling Social Media Posts: Based on Language and Psychology Sciences
Ann Taylor • updated:
What makes social media users share and like your posts? Today we find out! Discover how to write compelling social media posts based on language and psychology sciences.
Infographic: When to Post on Social Media (Twitter, Facebook, Instagram, LinkedIn, Pinterest)
Sabina Ionescu • updated:
Several social media industry players have tapped into the big data and found some interesting patterns about human behavior. One of the highlights of these studies is finding when to post on social media in order to gain the most reach. We’re presenting all this data in everyone’s favorite form, as an infographic.
Data Says: How Often to Post on Social Media (Network by Network)
Colin Newcomer • updated:
Trying to figure out how often to post on social media? It’s an important question to ask because when it comes to the social space, more is not always better. I dug into the data to find the optimal posting frequency for Twitter, Facebook, Instagram + more!
Social Media Customer Service: Radically Rethink Your Approach for Happier Customers
Alex Denning • updated:
If you’re reading this, you’re clearly thinking about what makes good social customer service – and that’s great. In this post, we’re going to argue you should aim for one thing: happy customers and happy potential customers. We’ll look at the conventional takes on social media customer service and see how these can be adapted and improved in order to deliver vastly happier customers.
How to Use Quote Images to Grow Your Social Profiles
Colin Newcomer • updated:
Images are like hyperdrive for shareability on social media. That is expected with obviously visual networks like Instagram and Pinterest. However, even on Facebook and Twitter, posts with images get shared more often. If you want to harness that shareability, one of the easiest types of images you can incorporate today are quote images.
Data Says: How to Optimize Pinterest Images – 6 Data-Backed Tips
Colin Newcomer • updated:
Pinterest doesn’t function the same as other networks. To maximize your pins, you need to optimize Pinterest images according to these data-backed tips.