Social Media Marketing

Social Media SEO: How to Optimize Your Profiles on Major Platforms

Social Media SEO

Search Engine Optimization (SEO) isn’t just important on websites. It’s also crucial when it comes to your social media content. Social media profiles often rank above actual websites on search engines, so you want to make sure your profiles are ranking for the correct things with social media SEO.

How to Calculate Your Social Media ROI (In 4 Steps)

How to calculate social media ROI

Social media marketing is essential for any business looking to boost conversions, increase site traffic, and raise brand awareness. However, you need to be sure that your campaigns are worth the investment. To gain an idea of how successful they are, you’ll need to measure the Return On Investment (ROI) from social media.

A Comprehensive Social Media Strategy Template: From Audience Research to Social Media Audits

Social media has evolved into one of the most important marketing channels for businesses of all kinds. It’s also become a crowded marketplace, with millions of companies vying for attention on every platform. To stand out you need not only amazing content, but also a strong social media strategy. The prospect is daunting for many business owners, but you can make it easier by using a social media strategy template.

How to Use Pinterest for Business: A Beginner’s Guide

As a business owner, you’re likely already familiar with social media marketing. However, many companies only focus on traditional platforms such as Facebook and Twitter. Yet there are numerous other sites out there that offer just as much potential value – such as Pinterest for business.

How to Perform a Killer Social Media Audit in 5 Steps

A strong social media presence is essential for any business. Without it, you’re unlikely to hit certain goals, especially concerning visibility and sales. However, simply crafting a strategy isn’t enough to make it a success.

How to Get Followers on Twitter: 8 Authentic Strategies Worth Stealing

How to Get Followers on Twitter

Wondering how to get followers on Twitter? It’s easy to feel overwhelmed using the platform, but it’s possible to implement a successful Twitter marketing strategy – you just need to learn from the best.

5 Best Practices for B2B Social Media Marketing in 2019

B2B Social Media Marketing

Social media is a natural channel to focus on for Business to Consumer (B2C) companies. At the same time, it’s one that many Business to Business (B2B) companies tend to overlook. This is unfortunate since there are a lot of B2B social media strategies that can be extremely effective.

15 of the Best Digital Marketing Tools for Content Marketing

If you’re looking to build an audience and drive conversions through content marketing, you’ll need all the help you can get. This includes using the best digital marketing tools for content marketing you can find. Fortunately, there are solutions to help you create and promote content, collaborate more effectively, save time, better target your audience, and much more. It’s easier than you might think to build a flexible, powerful toolbox for all your marketing needs. In this post, we’re going to introduce you to 15 digital marketing tools for content marketing. However, let’s first talk a little about why these solutions are so important!

How Social Media Recruiting Can Help You Find Your Ideal Employees

Growing your business can involve a lot of hiring. Yet finding the right people and convincing them to apply isn’t always easy. If you really want to maximize your chances, it can pay to leverage some key social media recruiting techniques.

11 of the Best Social Media Management Tools to Simplify Your Marketing in 2019

At some point, your company will take the dive into social networks like Facebook, Instagram, and Twitter. Maybe you’ve never tried to build a following on social media, or maybe you’ve found some success on Facebook and you’re now ready to expand to several other networks. Regardless of your situation, you’ll quickly realize how tedious it is to manage your social media posts and keep your pages flowing with content. That’s where social media management tools come into play.

20 Actionable Social Media Marketing Tips for 2019

The New Year is here and it’s time to finalize your social media plans for 2019. This guide will give you 20 social media marketing tips to help fill your social media calendar and five strategies you can use to improve engagement across your social media profiles.

6 Benefits of Social Media Marketing for Your Business

Social media has become a firmly entrenched part of our lives. On a personal level, it affects how we connect with friends and family, find jobs, and share life events. However, the real value of this medium lies in the many benefits of social media marketing for businesses.

5 Essential Social Media Metrics Every Business Owner Should Be Tracking

Social media marketing is both an art and a science. As you become a more proficient marketer, you’ll be able to rely on your intuition and expertise to some extent. However, if you really want to know how your campaigns are performing, it’s vital to keep a close eye on your social media metrics.

How to Build a Brand on Social Media as a Creative

The internet has created an endless number of opportunities for creative professionals. All you need to become your own boss is a creative skill and a domain name, or so the popular refrain goes. In the early days of the internet, it was even true. But today there’s an endless amount of competition on every website, and no amount of skill or talent will ensure the success of your career. You also need to understand how to build a brand.