Social Media Marketing

10 Twitter Tools to Simplify Twitter Marketing and Boost Engagement

by Author Image Dianna Gunn • updated:
Twitter Tools

If you want to maximize the results of your Twitter marketing strategy, you need Twitter tools at your side. Today we’ll take a look at ten Twitter tools that will help you accomplish a variety of marketing tasks more easily, from market research to social media scheduling and even interacting with your followers.

How to Get Followers on Any Social Media Platform: 6 Ways to Boost Your Follower Count

by Author Image John Hughes • updated:
How to get followers on any social media platform

Many businesses are interested in learning how to get followers on social media. Unfortunately, it doesn’t usually happen overnight. While you may think using potentially damaging ‘quick-win’ techniques is the only way to increase your follower count quickly, it’s better to keep your brand authentic.

The Best YouTube Banner Size in 2019 + Best Practices for YouTube Channel Art

by Author Image Dianna Gunn • updated:
The Best YouTube Banner Size

In an ideal world, you would be able to create one banner for your business and use it across all of your marketing channels. That one banner would fit easily on your website and all of your social media channels, and it would remain effective year after year. You wouldn’t need to look up the best YouTube banner size to use in 2019.

How to Become an Influencer: Your Guide to Success on Social Media

by Author Image John Hughes • updated:

The term ‘influencer’ has become a bit of a buzzword online. It seems nearly everyone wants to be an influencer on social media, but in practice, it takes more than posting a lot and amassing followers. Of course, you can have a high follower count, but if it doesn’t translate to conversions, you’re not actually going to influence anyone.

Social Media SEO: How to Optimize Your Profiles on Major Platforms

by Author Image John Hughes • updated:
Social Media SEO

Search Engine Optimization (SEO) isn’t just important on websites. It’s also crucial when it comes to your social media content. Social media profiles often rank above actual websites on search engines, so you want to make sure your profiles are ranking for the correct things with social media SEO.

How to Calculate Your Social Media ROI (In 4 Steps)

by Author Image John Hughes • updated:
How to calculate social media ROI

Social media marketing is essential for any business looking to boost conversions, increase site traffic, and raise brand awareness. However, you need to be sure that your campaigns are worth the investment. To gain an idea of how successful they are, you’ll need to measure the Return On Investment (ROI) from social media.

A Comprehensive Social Media Strategy Template: From Audience Research to Social Media Audits

by Author Image Dianna Gunn • updated:

Social media has evolved into one of the most important marketing channels for businesses of all kinds. It’s also become a crowded marketplace, with millions of companies vying for attention on every platform. To stand out you need not only amazing content, but also a strong social media strategy. The prospect is daunting for many business owners, but you can make it easier by using a social media strategy template.

How to Use Pinterest for Business: A Beginner’s Guide

by Author Image John Hughes • updated:

As a business owner, you’re likely already familiar with social media marketing. However, many companies only focus on traditional platforms such as Facebook and Twitter. Yet there are numerous other sites out there that offer just as much potential value – such as Pinterest for business.

How to Perform a Killer Social Media Audit in 5 Steps

by Author Image John Hughes • updated:

A strong social media presence is essential for any business. Without it, you’re unlikely to hit certain goals, especially concerning visibility and sales. However, simply crafting a strategy isn’t enough to make it a success.

How to Get Followers on Twitter: 8 Authentic Strategies Worth Stealing

by Author Image Raelene Morey • updated:
How to Get Followers on Twitter

Wondering how to get followers on Twitter? It’s easy to feel overwhelmed using the platform, but it’s possible to implement a successful Twitter marketing strategy – you just need to learn from the best.

5 Best Practices for B2B Social Media Marketing in 2019

by Author Image John Hughes • updated:
B2B Social Media Marketing

Social media is a natural channel to focus on for Business to Consumer (B2C) companies. At the same time, it’s one that many Business to Business (B2B) companies tend to overlook. This is unfortunate since there are a lot of B2B social media strategies that can be extremely effective.

15 of the Best Digital Marketing Tools for Content Marketing

by Author Image John Hughes • updated:

If you’re looking to build an audience and drive conversions through content marketing, you’ll need all the help you can get. This includes using the best digital marketing tools for content marketing you can find. Fortunately, there are solutions to help you create and promote content, collaborate more effectively, save time, better target your audience, and much more. It’s easier than you might think to build a flexible, powerful toolbox for all your marketing needs. In this post, we’re going to introduce you to 15 digital marketing tools for content marketing. However, let’s first talk a little about why these solutions are so important!

How Social Media Recruiting Can Help You Find Your Ideal Employees

by Author Image John Hughes • updated:

Growing your business can involve a lot of hiring. Yet finding the right people and convincing them to apply isn’t always easy. If you really want to maximize your chances, it can pay to leverage some key social media recruiting techniques.

11 of the Best Social Media Management Tools to Simplify Your Marketing in 2019

by Author Image Joe Warnimont • updated:

At some point, your company will take the dive into social networks like Facebook, Instagram, and Twitter. Maybe you’ve never tried to build a following on social media, or maybe you’ve found some success on Facebook and you’re now ready to expand to several other networks. Regardless of your situation, you’ll quickly realize how tedious it is to manage your social media posts and keep your pages flowing with content. That’s where social media management tools come into play.