How to Use Social Media Influencers to Get an Advantage Over Your Competitors
Raelene Morey • updated:
Word of mouth is, and always has been, one of the best forms of advertising. You just can’t beat a solid recommendation from a friend or family member, which is why 90% of people trust word of mouth recommendations – and nowadays, social media influencers. In this article, we’ll explore what social media influencers are, how influencer marketing can benefit your business, tips for working with influencers, and examples of some great social media influencer campaigns to get you inspired.
9 Best Twitter Alternatives to Consider in 2023
John Hughes • updated:
Twitter has historically been one of the most popular social media platforms for individual users and businesses. However, the platform is rapidly changing, and it’s hard to say what it will look like a year from now. Therefore, you might be searching for Twitter alternatives with active and engaged audiences.
The Best YouTube Banner Size in 2022 + Best Practices for YouTube Channel Art
Dianna Gunn • updated:
In an ideal world, you would be able to create one banner for your business and use it across all of your marketing channels. That one banner would fit easily on your website and all of your social media channels, and it would remain effective year after year. You wouldn’t need to look up the best YouTube banner size to use.
8 Essential TikTok Statistics That Marketers Need to Know
John Hughes • updated:
We’ll walk you through the most important TikTok statistics for this year. We’ll also explain why they matter and how you can use them as part of your marketing strategy.
20+ Best Social Media Marketing Books to Read in 2022
Dianna Gunn • updated:
The emergence of social media as an integral part of life has irrevocably changed the marketing landscape. To stay relevant, you must learn marketing techniques that work with today’s digital mediums. And social media marketing books are one of the best ways to do it.
The Best WordPress Plugins for Social Media Auto Posting
Adelina Tuca • updated:
Frankly speaking, sharing content on social networks manually can take too much time and be quite boring, especially when you’re posting at regular times. So, why not to take advantage of some modern tools and plugins that can handle this for you on autopilot?
Here are the best WordPress plugins for social media auto posting.
5 Best Practices for B2B Social Media Marketing in 2022
John Hughes • updated:
Social media is a natural channel to focus on for Business to Consumer (B2C) companies. At the same time, it’s one that many Business to Business (B2B) companies tend to overlook. This is unfortunate since there are a lot of B2B social media strategies that can be extremely effective.
6 Best Social Media Scheduling Tools Compared for 2022
John Hughes • updated:
Maintaining a strong social media presence is very important, whether you run a blog or a business. It can help you grow your following, boost engagement, and drive more conversions. However, trying to keep all of your platforms can be tiring and time-consuming. This is why many business owners rely on social media scheduling tools.
“For You” Page on TikTok: 5 Ways to Get Your Videos Featured There
John Hughes • updated:
We’ll explain how to get your videos to appear on the For You page on TikTok. We’ll explore how this page works, and look at actionable tips you can use to help your content shine.
20+ Places to Get Free Stock Photos for Social Media
Adelina Tuca • updated:
Looking for the best free stock photos for social media? We put together a list with 20+ of our favorite stock image resources for anyone to use.
Create Images for Social Media: 16 Best Tools for Every Type of Social Media Image
Colin Newcomer • updated:
At this point, you’re probably aware of the importance of including images in your social media posts. You know that images in Tweets can boost engagement by up to 313%, and that it’s no different on Facebook either, where posts with images get 130% more engagement. But now the question probably becomes, “How can I create those images quickly AND affordably?”
Social Media Engagement: A Beginner’s Guide for 2022
John Hughes • updated:
As a marketer, you probably already know that social media engagement is crucial to the success of many, if not most, businesses today. What’s less obvious is how it works, let alone how to measure or improve it.
A Comprehensive Guide to Blogging on LinkedIn in 2022
John Hughes • updated:
On the surface, LinkedIn is all about networking and job hunting. However, tackled in the right way, blogging on LinkedIn can become a powerful form of networking.
A Beginner’s Guide to Social Media Security
Joe Warnimont • updated:
If you’ve ever encountered a stalker, you know the importance of social media security. If you’ve ever seen another account on Facebook posing as you, again, social media security becomes essential.
5 Clubhouse Statistics You Need to Know in 2022
John Hughes • updated:
If you’ve been online lately, chances are you’ve heard of Clubhouse. This voice-based social networking app has gained a lot of traction with its invite-only model. However, understanding what role this new platform might play in your marketing plan requires knowing some key Clubhouse statistics.
How to use LinkedIn Messages to Grow Your Business
Joe Warnimont • updated:
The LinkedIn Messages tool keeps getting new features. With these capabilities, it’s possible to get a unique opportunity to connect with people without all of the messaging clutter.
TikTok Content Ideas Based on Real Trends (An Analysis)
John Hughes • updated:
We’ll look at TikTok content ideas and the trending content categories and hashtags. We’ll also discuss why TikTok is so popular, and how you can use it as part of your marketing strategy.
LinkedIn Lead Generation Forms: A Beginner’s Guide
Joe Warnimont • updated:
On LinkedIn you can target ads based on industries. What’s more, LinkedIn Ads have tools for obtaining leads through those connections. We’re here to help you figure out how to use LinkedIn lead generation forms.