What Is Clubhouse (And What Does It Mean for Marketers)?
John Hughes • updated:
As an emerging social media platform, Clubhouse is attracting a lot of attention. All of the buzz might have you asking, “What is Clubhouse?”, and wondering if it has marketing potential for your organization.
Snapchat Advertising: How to Create Your First Campaign – Beginner’s Guide
Joe Warnimont • updated:
Snapchat Ads may not seem like your first choice when looking for a place to promote your business, but it definitely offers improved and simpler advertising and design tools compared to the complicated ad interfaces you see from sites like Facebook and other social networks. The Snapchat advertising platform takes advantage of the social network’s rabid fanbase, rapid media delivery, and simple, mobile-oriented design.
5 Key Tips to Help Maximize Your Podcast Growth in 2022
John Hughes • updated:
You’ve decided to start a podcast, maybe even started planning your episodes. But how are you going to make your podcast stand out from the millions already published? How can you achieve enough podcast growth to actually build an income around it? This article will explain the benefits of podcasting + 5 key ways to encourage podcast growth.
LinkedIn Retargeting: A Beginner’s Guide to More Effective Ad Campaigns
Joe Warnimont • updated:
Finding success with LinkedIn Ads, whether for B2B interactions, employee searches, or the many other reasons to run ads on LinkedIn, brings about several other opportunities. You may find that one, or two, or dozens of LinkedIn Ads perform well. So what next? The goal after that is to focus on LinkedIn retargeting, a process where you utilize built-in LinkedIn tools to send more advertisements to those who have shown interest in the past.
TikTok for Business: A Beginner’s Guide to Getting Started
John Hughes • updated:
Successful marketing is all about connecting with your target audience, and TikTok For Business can be a useful tool for fostering those relationships. However, getting started with a new social media channel can often feel overwhelming.
Facebook Ads Rejected? Why It Happened and How to Fix It
Joe Warnimont • updated:
It’s not uncommon to see this message next to your Facebook Ads: Rejected. This typically means that you must edit something within your ad or change the target audience selections. After rectifying the situation, you can resubmit the advertisement, which usually doesn’t take more than a few minutes for approval.
4 Strategies for Effective Affiliate Marketing on TikTok
John Hughes • updated:
It’s no secret that TikTok is the ‘next big thing’. The app has exploded in popularity over the last few years, and despite challenges to its ability to operate in the U.S., it appears that it’s here to stay. In a similar vein, affiliate marketing has also steadily grown in power and popularity recently, which means that savvy marketers will be looking for ways to use affiliate marketing on TikTok.
Social Media Icons: The Only “Approved” Icons by Each Social Media Site
Chris Fitzgerald • updated:
If you plan to engage in relaxed, direct communication with your customers, you need to make it easy for them to find you. That’s where social media icons come into play. Not only are they instantly recognizable, but you can use them to link directly to your social media channels cleanly and efficiently.
Social Media Live Streaming Platforms Compared – Which Is Best?
John Hughes • updated:
Social media live streaming provides an interesting and authentic experience for your fans, and it can be a lot of fun. Plus, with nearly every platform having its own live streaming option, there are plenty of options for you to choose from.
How Much Should I Spend on Facebook Ads? A Guide for Small Business
Joe Warnimont • updated:
If you’re relatively new to Facebook ads, or you’re looking back on a recent campaign and wondering if you’re doing it right, it’s a good idea to take a step back and ask “how much should I spend on Facebook ads?”
How to Build a Tribe Using a Facebook Group for Business
John Hughes • updated:
Facebook has billions of diverse users, which presents an interesting challenge. While there are plenty of marketing opportunities on offer, it can be tough to cut through the noise and find your audience. Creating a Facebook group for business can be one excellent solution.
LinkedIn Text Ads: A Beginner’s Guide to Setting Them Up
Joe Warnimont • updated:
LinkedIn offers various advertising methods, from sponsored InMail ads to dynamic listings with videos and images. However, the often forgotten LinkedIn text ad was the first type of advertising available on LinkedIn.
What Is Reddit AMA, Plus 5 Ways to Run a Successful AMA
John Hughes • updated:
Reddit, also known as the ‘front page of the internet’, is a hugely popular social media and forum site. However, businesses and marketers are often wary of it, and rightly so. Thanks to the platform’s nature, one wrong move can turn into a PR disaster. So, how can you tap into its potential while avoiding its pitfalls?
How to Buy a Vanity Phone Number for Your Website and Business
Dianna Gunn • updated:
A vanity phone number is a great way to reinforce your brand and make your customer service number memorable. This guide will show you how to buy a vanity phone number for your website.
How to Find the Best Twitter Hashtags in 4 Steps
John Hughes • updated:
Social media saturation is at an all-time high. Users are bombarded with more content than they can ever hope to sort through. For businesses with an audience on Twitter, this means it’s more important than ever to know and use the best hashtags Twitter has to offer.
How Much Does It Cost to Start a Podcast? Complete Budget Breakdown
Joe Warnimont • updated:
Luckily, you don’t have to spend a lot to start a podcast. Even some of the most popular podcasts stick with the basics: a microphone, computer, and recording software. We’ll cover the general costs of podcasting for all types of budgets.
Snapchat Marketing: 5 Tips to Get You Going and Build an Audience
John Hughes • updated:
It’s important to understand that Snapchat can be useful if you want to reach a younger crowd. Almost 50 percent of US consumers between 15 and 35 use this platform. It’s also highly interactive, with a staggering 76 percent of users likely to swipe up to make a purchase. Therefore, it’s well worth including Snapchat in your content marketing efforts.
How to Embed Instagram Posts on a Website (Including WordPress)
Joe Warnimont • updated:
Instagram posts need not remain on Instagram. After all, the point of an Instagram story, or photo, or video is to have it shared with as many people as possible, especially if you’re running a business. That’s why it’s important to learn how to embed Instagram posts on WordPress, or whatever website platform you use.