How to Build a Data-Driven Marketing Campaign on Social Media
John Hughes • updated:
Putting together an effective social media marketing campaign takes a lot of time and effort. Developing a solid plan and choosing the right platforms are key steps in the process. However, all this work will be for naught if you fail to use a data-driven marketing approach.
How to Use a WordPress Facebook Plugin to Integrate Facebook With Your Website
John Hughes • updated:
Facebook has been a giant in the world of social media for some time now. It has yet to lose its influence and prominence, which means integrating it with your website is a must. Fortunately, doing so often comes down to installing a simple WordPress Facebook plugin (or two).
14 Instagram Tips to Hack Your Way Into Instagram Stardom
Raelene Morey • updated:
Looking for Instagram tips to make your life easier? If you find yourself doing the same things over and over, it’s time to automate them! Whether you want to post Instagram stories faster, get more eyeballs on your branded hashtag, or simply respond to comments quicker, the tips below will help you get more out of your Instagram marketing.
8 Foolproof Call-to-Action Examples (And Why They Work)
Raelene Morey • updated:
Call-to-action examples vary widely across the marketing verticals, but they’re always very deliberate, including on social media. That might run counter to your intuition: isn’t social media supposed to ephemeral, playful, and authentic?
When and How to Hire a Social Media Manager for Your Business
Jade Benjamin • updated:
The realm of social media is complex and fast-paced. It is easy to be overwhelmed by the task of managing your business’s online presence. Whether you are trying to find a Meet Edgar alternative or develop a Twitter marketing strategy, keeping up with social media platforms and communities can time-consuming and confusing. Having a knowledgeable and dedicated expert to direct social media efforts can maximize your results and grow your business.
How to Build a Brand on Social Media as a Creative
Dianna Gunn • updated:
The internet has created an endless number of opportunities for creative professionals. All you need to become your own boss is a creative skill and a domain name, or so the popular refrain goes. In the early days of the internet, it was even true. But today there’s an endless amount of competition on every website, and no amount of skill or talent will ensure the success of your career. You also need to understand how to build a brand.
5 Essential Social Media Metrics Every Business Owner Should Be Tracking
John Hughes • updated:
Social media marketing is both an art and a science. As you become a more proficient marketer, you’ll be able to rely on your intuition and expertise to some extent. However, if you really want to know how your campaigns are performing, it’s vital to keep a close eye on your social media metrics.
Instagram Analytics: A Beginner’s Guide
Raelene Morey • updated:
Want to grow your Instagram account? The key is understanding your Instagram analytics—and knowing which metrics you need to understand and regularly track.
10 of the Best Apps for Instagram Stories: Graphic Design, Video Editing, and More!
Raelene Morey • updated:
Looking for apps for Instagram Stories? Over the past year, Instagram Stories have exploded in popularity. They are easy to create, fun to watch, and offer a more intimate, behind-the-scenes look into the lives of your favorite influencers and brands, not to mention your friends.
4 YouTube Alternatives to Consider in Your Video Marketing Strategy
Dianna Gunn • updated:
Between YouTube’s ever-changing algorithms and the sheer amount of competition, it’s become extremely difficult to establish a channel on YouTube. But video is the way of the future; by 2021, an estimated 82% of all internet traffic will be video. So what’s a brand to do? Publish videos with YouTube’s competitor sites, of course. In this article, we’ll explore the best YouTube alternatives and help you choose the right one for your brand.
5 Social Listening Tools to Help You Understand Your Audience
John Hughes • updated:
We all hope that what people say to our faces is the same as what’s said when we’re not around. However, this isn’t always the case – especially when the ‘you’ in this scenario happens to be a business. This is why you should consider checking out some social listening tools.
How to Write Good Instagram Captions (With Lots of Examples)
Raelene Morey • updated:
Writing good Instagram captions is hard. I mean, it’s easy coming up with funny captions for your personal account. After all, your friends and family don’t really care too much about what you write.
But once you start using Instagram for your business, it introduces all kinds of things you need to think about, from the types of captions you share to emojis, hashtags, mentions, calls-to-action, and sponsored content.
To help get you started—or kick-start your existing efforts on Instagram—I’ve put together this handy guide to writing good Instagram captions.
3 Free Ways to Add Click-to-Tweet Links to Your WordPress Blog for More Shares
Megan Jones • updated:
Twitter now has over 330 million monthly active users, sending over 500 million tweets a day. This makes it an ideal platform to promote your content and reach a wider audience. One way to do this is to add Click-to-Tweet functionality to your WordPress website. By displaying highlighted tweetable sentences amongst your articles, you will encourage readers to share this content, helping to raise your profile on Twitter and gain new followers.
6 Steps to Optimize Your LinkedIn Company Page
John Hughes • updated:
You’ve no doubt heard of LinkedIn, the social networking site aimed at making business connections and assisting with job hunting. You may even have your own personal profile there. However, unless you have a LinkedIn company page set up and optimized for your business, you’re not making the most you can out of the platform.
How to Write a Bio for Business Profiles on Social Media
Megan Jones • updated:
Writing a company bio, and adapting it to suit the many different social media channels, is not an easy process. Each social media site has different parameters for account bios. And each audience has different needs and expectations as to what information your bio should display. That’s why we have put together this guide on ‘How to write a bio’, walking you through exact specifications, and top tips, for each social media channel bio.
How to Get Paid on YouTube (Without Relying on YouTube Ads)
Dianna Gunn • updated:
The primary goal of your YouTube channel might be to develop a relationship with your brand’s audience, but wouldn’t it be nice to make a little money, too? After all, you put several hours of hard work into every video. But YouTube partnerships aren’t available to everyone, and only the largest channels earn significant money. So the question is, how to get paid on YouTube when you’re first starting out?
How to Develop a Social Media Marketing Plan for Your Business (In 6 Steps)
John Hughes • updated:
No matter what type of business you’re running or how big (or small) it is, marketing via social media is vital. There are now more than 2.8 billion social media users across the globe – which means these platforms are your best way to reach a large audience. To do so, however, you’ll need a strong social media marketing plan.
Instagram IGTV: How Businesses Are Leveraging This Exciting New Feature
Raelene Morey • updated:
Brands have been having fun experimenting with Instagram IGTV since its launch just a few months ago – and there’s a lot to learn from their efforts.