How to Livestream on YouTube: A Beginner’s Guide

by Author Image Dianna Gunn • updated:

Hosting livestreams on your YouTube channel is one of the best ways to add variety to your content, encourage audience interaction, and collaborate with other creators. It can also be intimidating the first time, especially if you’re still new to video creation. But there’s no reason to be afraid. This guide will show you exactly how to livestream on YouTube.

How to Use Instagram Stories in Your Instagram Marketing Strategy

by Author Image Raelene Morey • updated:

Instagram’s latest stats show that 80% of accounts follow a business on Instagram. And if you pair that figure with the fact that nearly half of all Instagram’s 800 million users are expected to be using Stories by the end of 2018 and the 60% of people who say they discover new products on the platform, it’s time to learn how to use Instagram Stories.

Instagram IGTV: How Businesses Are Leveraging This Exciting New Feature

by Author Image Raelene Morey • updated:

Brands have been having fun experimenting with Instagram IGTV since its launch just a few months ago – and there’s a lot to learn from their efforts.

Retweeting Yourself Doubles Your Reach … Or Not? (Social Media Myths)

by Author Image Chris Fitzgerald • updated:

Every day, social media managers are tasked with more labors than Heracles while also toiling with that multi-headed beast known as The Algorithm. First order of business – doing away with the common social media myths.

How to Develop a Social Media Marketing Plan for Your Business (In 6 Steps)

by Author Image John Hughes • updated:

No matter what type of business you’re running or how big (or small) it is, marketing via social media is vital. There are now more than 2.8 billion social media users across the globe – which means these platforms are your best way to reach a large audience. To do so, however, you’ll need a strong social media marketing plan.

How to Get Paid on YouTube (Without Relying on YouTube Ads)

by Author Image Dianna Gunn • updated:

The primary goal of your YouTube channel might be to develop a relationship with your brand’s audience, but wouldn’t it be nice to make a little money, too? After all, you put several hours of hard work into every video. But YouTube partnerships aren’t available to everyone, and only the largest channels earn significant money. So the question is, how to get paid on YouTube when you’re first starting out?

How to Write a Bio for Business Profiles on Social Media

by Author Image Megan Jones • updated:

Writing a company bio, and adapting it to suit the many different social media channels, is not an easy process. Each social media site has different parameters for account bios. And each audience has different needs and expectations as to what information your bio should display. That’s why we have put together this guide on ‘How to write a bio’, walking you through exact specifications, and top tips, for each social media channel bio.

6 Steps to Optimize Your LinkedIn Company Page

by Author Image John Hughes • updated:

You’ve no doubt heard of LinkedIn, the social networking site aimed at making business connections and assisting with job hunting. You may even have your own personal profile there. However, unless you have a LinkedIn company page set up and optimized for your business, you’re not making the most you can out of the platform.

3 Free Ways to Add Click-to-Tweet Links to Your WordPress Blog for More Shares

by Author Image Megan Jones • updated:

Twitter now has over 330 million monthly active users, sending over 500 million tweets a day. This makes it an ideal platform to promote your content and reach a wider audience. One way to do this is to add Click-to-Tweet functionality to your WordPress website. By displaying highlighted tweetable sentences amongst your articles, you will encourage readers to share this content, helping to raise your profile on Twitter and gain new followers.

How to Write Good Instagram Captions (With Lots of Examples)

by Author Image Raelene Morey • updated:

Writing good Instagram captions is hard. I mean, it’s easy coming up with funny captions for your personal account. After all, your friends and family don’t really care too much about what you write.

But once you start using Instagram for your business, it introduces all kinds of things you need to think about, from the types of captions you share to emojis, hashtags, mentions, calls-to-action, and sponsored content.

To help get you started—or kick-start your existing efforts on Instagram—I’ve put together this handy guide to writing good Instagram captions.

The Worst Social Media for Business Mistakes of 2019 (and What You Can Learn From Them)

by Author Image Raelene Morey • updated:

Social media for business is supposed to help promote brands and endear them to the public. But things don’t always go according to plan.

Bad jokes, silly scheduling, and even downright incompetence can leave companies scrambling to make quick apologies and save face.

While social media for business screw-ups can leave a company’s PR team working overtime, the good news for brands is we live in the age of the 24-hour news cycle. One embarrassing headline-grabbing mistake only lasts so long before it’s replaced by another business’s blunder.

5 Social Listening Tools to Help You Understand Your Audience

by Author Image John Hughes • updated:

We all hope that what people say to our faces is the same as what’s said when we’re not around. However, this isn’t always the case – especially when the ‘you’ in this scenario happens to be a business. This is why you should consider checking out some social listening tools.

4 YouTube Alternatives to Consider in Your Video Marketing Strategy

by Author Image Dianna Gunn • updated:

Between YouTube’s ever-changing algorithms and the sheer amount of competition, it’s become extremely difficult to establish a channel on YouTube. But video is the way of the future; by 2021, an estimated 82% of all internet traffic will be video. So what’s a brand to do? Publish videos with YouTube’s competitor sites, of course. In this article, we’ll explore the best YouTube alternatives and help you choose the right one for your brand.

5 Meet Edgar Alternatives That Will Save You Time and Money

by Author Image Raelene Morey • updated:

Meet Edgar is one of the hottest and most useful evergreen content scheduling tools on the market today. But its cost and feature set mean it’s not exactly a perfect fit for every business and brand. That’s why finding the right Meet Edgar alternatives is a worthwhile endeavor that could save you time and money in the long run.

How to Develop a Social Media Branding Strategy in 5 Steps

by Author Image John Hughes • updated:

Most social media sites are designed to be simple enough for even a child to use. Therefore, it’s easy to assume that carrying out social media marketing for your business is just as simple. However, you won’t get far without some preparation – including developing a strong social media branding strategy.

3 Ways to Organize Your YouTube Brand Account to Improve the Viewer Experience

by Author Image John Hughes • updated:

So, you’ve created a YouTube channel for your company, filled in all the essential details, and added some branding materials. You might have even uploaded your first video (or three). However, there are still a few ways you can optimize your YouTube brand account for maximum effect.

Selling on Instagram: How to Create Shoppable Posts on Instagram

by Author Image Megan Jones • updated:

Instagram has recently announced that they are rolling out their Shopping on Instagram feature to Instagram Business users across the globe. For anyone who is selling on Instagram, this is big news, and could potentially mean a sizeable increase in eCommerce sales. But what is Shopping on Instagram, and how will it help to sell your online store’s products?

5 Best Instagram Analytics Tools of 2022 Worth Checking Out

by Author Image Raelene Morey • updated:

Instagram analytics tools can take the guesswork out of your social media strategy. After all, there’s a goldmine of data you can dig into that can help you better understand your followers and inform your social media marketing efforts.

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