Facebook Marketing

How to Use Facebook to Create a Customer Persona and Build More Effective Marketing Campaigns

by Author Image Joe Warnimont • updated:

Do you know how much money your male customers make on average? Are you aware of how many customers use mobile devices to shop online? What about customer interests like gardening or working out? All of these metrics come into play when you’re marketing to customers and trying to understand how, where, and why they buy. It’s all part of completing a customer persona for the collection of people who purchase from you.

Facebook Workplace: How it Works + How It Can Benefit Your Business

by Author Image John Hughes • updated:
Facebook Workplace

Most people aren’t familiar with Facebook’s work collaboration service. However, Facebook Workplace offers a lot of the same features other big-name tools do. You can use it to set up multiple communication channels, keep track of project progress, set up events, and more. Plus, it’s very easy to pick up if you’re already a Facebook user.

7 Best WordPress Facebook Plugins to Maximize Engagement Across Platforms

by Author Image Dianna Gunn • updated:
Best WordPress Facebook Plugins

Facebook marketing is one of the most powerful tools available to business owners today, but it can also be time-consuming. Today we’ll take a look at WordPress Facebook Plugins that will make it easier to maintain a consistent Facebook presence, drive website users to your Facebook page, and create more effective Facebook advertising campaigns.

How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results

by Author Image John Hughes • updated:
Facebook Ads Manager

Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.

5 Facebook Marketing Tips That Still Work in 2020

by Author Image John Hughes • updated:

Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success.

How to Use a WordPress Facebook Plugin to Integrate Facebook With Your Website

by Author Image John Hughes • updated:

Facebook has been a giant in the world of social media for some time now. It has yet to lose its influence and prominence, which means integrating it with your website is a must. Fortunately, doing so often comes down to installing a simple WordPress Facebook plugin (or two).

How to Share a Link on Facebook? #SocialMediaMyths

by Author Image Chris Fitzgerald • updated:

Few things in life are certain but the question of how to share a link on Facebook has only one answer. At least, that’s what I always thought. My view has become more nuanced over the past few months and I’m devoting this month’s article to the myth of the link-in-caption and its impact on reach.

How to Sell Tickets on Facebook to Your Next Event

by Author Image Joe Warnimont • updated:

Running an event is strangely nerve-wracking. What if no one shows up? Will you be able to cover the costs with your ticket sales? Fret not, because we’re here to not only show you how to sell tickets on Facebook but how to improve your sales throughout the process.

Posting to Facebook From Instagram – Social Media Case Study #8

by Author Image Chris Fitzgerald • updated:
Posting to Facebook From Instagram – Social Media Case Study #8

Welcome to another social media case study. It was a quiet month with a few days of cyclonic activity when we all decamped for Belgrade and the 2018 edition of WordCamp Europe (aka the Russian sleep experiment).

How to Go Live on Facebook and Boost Community Engagement – A Beginner’s Guide

by Author Image Megan Jones • updated:

Facebook Live allows you to connect and engage with your viewers in real-time. This makes it a powerful and extremely useful tool for bloggers, influencers, and brands alike. But the thought of broadcasting live to thousands of followers can be daunting. Don’t worry! In this article, we will cover the basics of how to go live on Facebook, preparing you for a fun and successful live experience.

How to Use the Facebook Debugger to Fix WordPress Images in Facebook Shares

by Author Image Bill Widmer • updated:

Have you ever run into the problem of Facebook not displaying the correct image from your WordPress site? If so, you’re not alone. Thankfully, the Facebook Debugger allows you to quickly fix any problems you may run into.

This guide will take you through how to use the Facebook Debugger tool so you can fix those pesky images – and any other Facebook sharing problems that may arise!

How to Create a Facebook Business Page that Encourages Engagement

by Author Image Megan Jones • updated:

In this article we look at how to create a Facebook business page. We talk you through step-by-step how to set up a page, and then discuss top tips for producing content that engages as well as growing a loyal following. We finish by considering the importance of using Facebook Insights.

How to Set Up a Facebook Cover Photo / Video to Keep Viewers on Your Page

by Author Image Bill Widmer • updated:

If you think that the standard photo covers are a bit boring, Facebook has something new for you in store. You can now create yourself a Facebook cover photo / video. Mark Zuckerberg himself said that video would be the next “mega trend” after the mobile revolution. But many businesses still haven’t transitioned to using a video for their Facebook cover.

Is It Time to Stop Using Facebook as Part of Your Social Media Marketing Strategy? Social Media Case Study #6

by Author Image Chris Fitzgerald • updated:
Stop Using Facebook for Social Media Marketing? Social Media Case Study #6

The News Feed is still giving me headaches and this month I played with more videos to see if we could get some love. I also tried to take our content out of the feed and played with some groups to see how they worked. I made errors on Instagram and started setup on Pinterest. We’ll also briefly cover a few miscellaneous things that have gone on this month, like spring cleaning on LinkedIn and a couple of new YouTube channels.