Facebook Marketing

4 Simple Strategies to Boost Brand Awareness on Facebook

by Author Image John Hughes • updated:
4 Simple Strategies to Boost Brand Awareness on Facebook

Using Facebook to enhance your company’s brand awareness can be a difficult task. While it’s a simple platform to use, it can take much time and effort before you start seeing results.

How to Research Your Facebook Ads Competition to Improve Your Advertising Campaigns

by Author Image Joe Warnimont • updated:
How to research your Facebook ads competition

Real estate agents do it. Ecommerce stores do it. Bloggers do it. Facebook advertising has its pros and cons, but when done right, Facebook ads send valuable, targeted business to your website. What’s the quickest way to approach ads properly? Start by researching your Facebook Ads competition.

How to Identify and Target Your Facebook Audience (4 Key Strategies)

by Author Image John Hughes • updated:
How to identify and target your Facebook audience

As with any type of marketing campaign, Facebook ads and promotions are most successful when they’re targeted. Once you understand who your Facebook audience is, you’ll be better positioned to tailor content to them. Ultimately, this will help you realize higher engagement and conversion rates.

How to Promote Local Businesses on Facebook (Real-World Examples Inside)

by Author Image Joe Warnimont • updated:
How to Promote Local Businesses on Facebook

You may have heard that Facebook isn’t quite right for a business in your industry in 2018. For instance, clothing retailers often see more success on Instagram or Pinterest. However, Facebook is still the tried and true platform for small business owners who want to create a foundation on social media. Even millennials still prefer Facebook over other options, and 79% of all internet users log into Facebook.

4 Strategies to Get More Facebook Reviews for Your Business

by Author Image John Hughes • updated:
How to get more Facebook reviews for your business

A healthy collection of Facebook reviews can help distinguish your page, build trust, and boost sales. Plus, with the right approach, they can be easy to accumulate. In this post, we’ll discuss the importance of Facebook reviews as well as how (and why) you should enable them. Then we’ll provide four tips for getting more reviews on your Facebook page. Let’s get started!

How to Use Facebook to Create a Customer Persona and Build More Effective Marketing Campaigns

by Author Image Joe Warnimont • updated:

Do you know how much money your male customers make on average? Are you aware of how many customers use mobile devices to shop online? What about customer interests like gardening or working out? All of these metrics come into play when you’re marketing to customers and trying to understand how, where, and why they buy. It’s all part of completing a customer persona for the collection of people who purchase from you.

Facebook Workplace: How it Works + How It Can Benefit Your Business

by Author Image John Hughes • updated:
Facebook Workplace

Most people aren’t familiar with Facebook’s work collaboration service. However, Facebook Workplace offers a lot of the same features other big-name tools do. You can use it to set up multiple communication channels, keep track of project progress, set up events, and more. Plus, it’s very easy to pick up if you’re already a Facebook user.

7 Best WordPress Facebook Plugins to Maximize Engagement Across Platforms

by Author Image Dianna Gunn • updated:
Best WordPress Facebook Plugins

Facebook marketing is one of the most powerful tools available to business owners today, but it can also be time-consuming. Today we’ll take a look at WordPress Facebook Plugins that will make it easier to maintain a consistent Facebook presence, drive website users to your Facebook page, and create more effective Facebook advertising campaigns.

How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results

by Author Image John Hughes • updated:
Facebook Ads Manager

Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.

5 Facebook Marketing Tips That Still Work in 2020

by Author Image John Hughes • updated:

Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success.

How to Use a WordPress Facebook Plugin to Integrate Facebook With Your Website

by Author Image John Hughes • updated:

Facebook has been a giant in the world of social media for some time now. It has yet to lose its influence and prominence, which means integrating it with your website is a must. Fortunately, doing so often comes down to installing a simple WordPress Facebook plugin (or two).

How to Share a Link on Facebook? #SocialMediaMyths

by Author Image Chris Fitzgerald • updated:

Few things in life are certain but the question of how to share a link on Facebook has only one answer. At least, that’s what I always thought. My view has become more nuanced over the past few months and I’m devoting this month’s article to the myth of the link-in-caption and its impact on reach.

How to Sell Tickets on Facebook to Your Next Event

by Author Image Joe Warnimont • updated:

Running an event is strangely nerve-wracking. What if no one shows up? Will you be able to cover the costs with your ticket sales? Fret not, because we’re here to not only show you how to sell tickets on Facebook but how to improve your sales throughout the process.

Posting to Facebook From Instagram – Social Media Case Study #8

by Author Image Chris Fitzgerald • updated:
Posting to Facebook From Instagram – Social Media Case Study #8

Welcome to another social media case study. It was a quiet month with a few days of cyclonic activity when we all decamped for Belgrade and the 2018 edition of WordCamp Europe (aka the Russian sleep experiment).