Facebook Marketing

How to Use the Facebook Pixel to Improve Facebook Advertising Campaigns

by Author Image John Hughes • updated:
How to use the Facebook Pixel

Advertising has become the cornerstone of successful Facebook marketing. One of the best ways to increase your success with Facebook advertising is to learn how to use the Facebook pixel, a piece of code that lets you measure, optimize, and grow your audiences through ad campaigns.

How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results

by Author Image John Hughes • updated:
Facebook Ads Manager

Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.

7 Best WordPress Facebook Plugins to Maximize Engagement Across Platforms

by Author Image Dianna Gunn • updated:
Best WordPress Facebook Plugins

Facebook marketing is one of the most powerful tools available to business owners today, but it can also be time-consuming. Today we’ll take a look at WordPress Facebook Plugins that will make it easier to maintain a consistent Facebook presence, drive website users to your Facebook page, and create more effective Facebook advertising campaigns.

5 Facebook Ad Strategies to Build More Effective Campaigns

by Author Image Joe Warnimont • updated:

On the surface, Facebook Ads appears to be a fairly simple method for getting the word out about your brand. But it’s all too common for business owners to spend far too much money on ads, leaving them with minimal results and not enough data to make changes. In this guide, we’ll discuss some of the lesser talked about Facebook ad strategies for you to consider and implement.

Facebook Workplace: How it Works + How It Can Benefit Your Business

by Author Image John Hughes • updated:
Facebook Workplace

Most people aren’t familiar with Facebook’s work collaboration service. However, Facebook Workplace offers a lot of the same features other big-name tools do. You can use it to set up multiple communication channels, keep track of project progress, set up events, and more. Plus, it’s very easy to pick up if you’re already a Facebook user.

How to Use Facebook to Create a Customer Persona and Build More Effective Marketing Campaigns

by Author Image Joe Warnimont • updated:

Do you know how much money your male customers make on average? Are you aware of how many customers use mobile devices to shop online? What about customer interests like gardening or working out? All of these metrics come into play when you’re marketing to customers and trying to understand how, where, and why they buy. It’s all part of completing a customer persona for the collection of people who purchase from you.

5 Facebook Marketing Tips That Still Work in 2019

by Author Image John Hughes • updated:

Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success.

6 Facebook Business Page Tips You Don’t Want to Miss Out On

by Author Image Bill Widmer • updated:
Facebook business page tips

Looking for Facebook business page tips? You’ve come to the right place. In this post, I skip the garbage floating around the web. You won’t see re-hashed tips from someone else’s article.

3 of the Most Common Issues That Facebook Page Admins Face + How to Solve Them

by Author Image Charli Day • updated:
common Facebook page issues

If you’re a Facebook page admin, you will certainly encounter some challenges along the way. Here are 3 common Facebook Page issues + how to solve them.

5 Ways to Use Facebook Live for Business + 5 Things to Do Before You Go Live

by Author Image Charli Day • updated:
Facebook Live for Business

In 2016, Facebook launched Facebook Live, a live video streaming service which allows individuals and pages to broadcast from their mobile devices straight to their Facebook News Feed. Find out how to use it for your business.

Facebook Ads vs Boosted Posts: Which Should You Choose?

by Author Image Ana Gotter • updated:
Facebook Ads vs boosted posts

Facebook Ads vs boosted posts, which is better? This is a common question among Facebook page admins. And even if you’re relatively new to all this, you will eventually see a notification popping up encouraging you to “boost a post.” The reason being that the post may be high-performing, or Facebook’s algorithms may have found […]

Grow Your Reach Today With These Facebook Video Marketing Tips

by Author Image Sophia Dagnon • updated:
Facebook Video Marketing Tips

Make video an integral part of your social media marketing strategy. Here are some Facebook video marketing tips that will help you do that.

How to Use Facebook Advertising Campaigns to Boost Your Business

by Author Image Dianna Gunn • updated:
Facebook advertising campaigns

Are you a small business owner struggling to create effective Facebook advertising campaigns? This guide is here to help!

What Are Facebook Custom Audiences? (And Why You Should Be Using Them)

by Author Image Megan Jones • updated:
What Are Facebook Custom Audiences

Facebook advertising can be used to generate leads, drive traffic to your website, promote services, sell products, and much more. However, advertising on Facebook can be a daunting prospect for many. There are no guarantees that you will reach your target audience, let alone recoup the cost of the ads. So can using Facebook custom audiences improve your ad campaign’s chances of success?