LinkedIn Retargeting: A Beginner’s Guide to More Effective Ad Campaigns

by Author Image Joe Warnimont • updated:

Finding success with LinkedIn Ads, whether for B2B interactions, employee searches, or the many other reasons to run ads on LinkedIn, brings about several other opportunities. You may find that one, or two, or dozens of LinkedIn Ads perform well. So what next? The goal after that is to focus on LinkedIn retargeting, a process where you utilize built-in LinkedIn tools to send more advertisements to those who have shown interest in the past.

TikTok for Business: A Beginner’s Guide to Getting Started

by Author Image John Hughes • updated:
TikTok for business

Successful marketing is all about connecting with your target audience, and TikTok For Business can be a useful tool for fostering those relationships. However, getting started with a new social media channel can often feel overwhelming.

4 Strategies for Effective Affiliate Marketing on TikTok

by Author Image John Hughes • updated:
How to get started with affiliate marketing on TikTok

It’s no secret that TikTok is the ‘next big thing’. The app has exploded in popularity over the last few years, and despite challenges to its ability to operate in the U.S., it appears that it’s here to stay. In a similar vein, affiliate marketing has also steadily grown in power and popularity recently, which means that savvy marketers will be looking for ways to use affiliate marketing on TikTok.

Social Media Icons: The Only “Approved” Icons by Each Social Media Site

by Author Image Chris Fitzgerald • updated:
social media icons

If you plan to engage in relaxed, direct communication with your customers, you need to make it easy for them to find you. That’s where social media icons come into play. Not only are they instantly recognizable, but you can use them to link directly to your social media channels cleanly and efficiently.

LinkedIn Text Ads: A Beginner’s Guide to Setting Them Up

by Author Image Joe Warnimont • updated:
LinkedIn text ads

LinkedIn offers various advertising methods, from sponsored InMail ads to dynamic listings with videos and images. However, the often forgotten LinkedIn text ad was the first type of advertising available on LinkedIn.

Social Media Live Streaming Platforms Compared – Which Is Best?

by Author Image John Hughes • updated:
social media live streaming

Social media live streaming provides an interesting and authentic experience for your fans, and it can be a lot of fun. Plus, with nearly every platform having its own live streaming option, there are plenty of options for you to choose from.

What Is Reddit AMA, Plus 5 Ways to Run a Successful AMA

by Author Image John Hughes • updated:
What is a Reddit AMA

Reddit, also known as the ‘front page of the internet’, is a hugely popular social media and forum site. However, businesses and marketers are often wary of it, and rightly so. Thanks to the platform’s nature, one wrong move can turn into a PR disaster. So, how can you tap into its potential while avoiding its pitfalls?

How to Find the Best Twitter Hashtags in 4 Steps

by Author Image John Hughes • updated:
best hashtags for Twitter

Social media saturation is at an all-time high. Users are bombarded with more content than they can ever hope to sort through. For businesses with an audience on Twitter, this means it’s more important than ever to know and use the best hashtags Twitter has to offer.

Snapchat Marketing: 5 Tips to Get You Going and Build an Audience

by Author Image John Hughes • updated:
Snapchat marketing

It’s important to understand that Snapchat can be useful if you want to reach a younger crowd. Almost 50 percent of US consumers between 15 and 35 use this platform. It’s also highly interactive, with a staggering 76 percent of users likely to swipe up to make a purchase. Therefore, it’s well worth including Snapchat in your content marketing efforts.

11 of the Best Social Media Management Tools to Simplify Your Marketing in 2021

by Author Image Joe Warnimont • updated:

At some point, your company will take the dive into social networks like Facebook, Instagram, and Twitter. Maybe you’ve never tried to build a following on social media, or maybe you’ve found some success on Facebook and you’re now ready to expand to several other networks. Regardless of your situation, you’ll quickly realize how tedious it is to manage your social media posts and keep your pages flowing with content. That’s where social media management tools come into play.

20 Actionable Social Media Marketing Tips for 2021

by Author Image Dianna Gunn • updated:

The New Year is here and it’s time to finalize your social media plans for 2019. This guide will give you 20 social media marketing tips to help fill your social media calendar and five strategies you can use to improve engagement across your social media profiles.

How to Pick the Best Social Media Platform to Reach Your Target Audience

by Author Image John Hughes • updated:

Social media marketing is crucial for success in today’s competitive climate. Focusing on the wrong social media network is a common mistake. We’ll look at how you can find the right social media platform and get the most out of them.

6 TikTok Alternatives That Should Have Your Attention

by Author Image John Hughes • updated:
TikTok alternatives

TikTok has rapidly become a sensation, but the video-sharing platform has also come under fire recently, with threats of a ban being floated in the US. For brands looking to tap into the power of this platform, or those already active, there’s a lot of uncertainty. This makes it important to consider TikTok alternatives.

Pinterest Analytics – A Beginner’s Guide on How to Use It

by Author Image John Hughes • updated:
Pinterest Analytics

Looking to reach more people on Pinterest? Improve the engagement of your existing audience? We’ll show you how you can achieve your goals through Pinterest’s built-in analytics to optimize content and increase engagement.

Misinformation on Social Media: How to Identify and Block It

by Author Image Joe Warnimont • updated:
Misinformation and social media

Misinformation, fake news, opinion pieces, and satire all contribute to the wave of untruths being shared by news outlets, experts, and people on social media. Running tests to filter out the misinformation for your own personal knowledge serves as a great practice. But what about identifying and blocking misinformation on social media for your business?

How to Use LinkedIn Groups for Promoting Your Content

by Author Image John Hughes • updated:
LinkedIn Groups

LinkedIn groups are dedicated to professionals with similar interests for sharing content, finding answers, and joining discussions. We’ll show you how to use them as an effective promotion tool for increasing your social shares and engagement.

WhatsApp Marketing: How to Get Started – Beginner’s Guide

by Author Image Dianna Gunn • updated:

With 1.5 billion users across 180 countries, it’s time to consider WhatsApp as part of your marketing strategy. WhatsApp allows you to personalize your marketing and improve customer service in ways that can’t be matched by other platforms. This guide will show you exactly how to use WhatsApp marketing for your business.

10 YouTube Marketing Statistics Every Marketer Should Know in 2020

by Author Image John Hughes • updated:
YouTube marketing statistics

While YouTube may be the place to be, there are a plethora of other businesses and brands already advertising on the platform. In order to stand out of the pack, you’ll need to pay close attention to certain crucial YouTube marketing statistics. They can help you build an effective marketing strategy for your business, if you leverage them correctly.

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