Social Media Engagement: A Beginner’s Guide for 2022
John Hughes • updated:
As a marketer, you probably already know that social media engagement is crucial to the success of many, if not most, businesses today. What’s less obvious is how it works, let alone how to measure or improve it.
A Beginner’s Guide to Social Media Security
Joe Warnimont • updated:
If you’ve ever encountered a stalker, you know the importance of social media security. If you’ve ever seen another account on Facebook posing as you, again, social media security becomes essential.
TikTok Content Ideas Based on Real Trends (An Analysis)
John Hughes • updated:
We’ll look at TikTok content ideas and the trending content categories and hashtags. We’ll also discuss why TikTok is so popular, and how you can use it as part of your marketing strategy.
LinkedIn Lead Generation Forms: A Beginner’s Guide
Joe Warnimont • updated:
On LinkedIn you can target ads based on industries. What’s more, LinkedIn Ads have tools for obtaining leads through those connections. We’re here to help you figure out how to use LinkedIn lead generation forms.
How to Run Twitter Amplify Pre-Roll Ads – Everything You Need to Know
Joe Warnimont • updated:
Twitter Amplify Pre-roll is a feature that has flown under the radar for many years. However, Twitter has recently updated the video advertising and monetization platform with improved display formats and curated categories, giving users a more desirable place to make video advertisements.
Twitter Spaces vs Clubhouse: Which Platform Is Better for You?
John Hughes • updated:
Audio-based social media platforms are rapidly growing in popularity, with Twitter Spaces and Clubhouse being two of the most popular options. In this guide, we’ll explore the many factors you need to consider when you evaluate Twitter Spaces vs Clubhouse.
How to Automate Social Posting Without Killing Engagement
Alex Denning • updated:
How much should you automate social media posting? Do you even need any involvement? As automation takes a hold over greater and greater parts of our lives, being able to answer this properly can hold the difference between a successful and a distinctly unsuccessful social media strategy.
How to Use Quizzes to Attract More Attention on Social Media
John Hughes • updated:
Are you looking to increase your social media engagement? Sometimes users can miss your content while scrolling through their social media feeds. In this guide, we’ll look at how to use quizzes to boost engagement on both social media and your own site.
How to Use Influencer Marketing to Drive Brand Awareness and Sales
John Hughes • updated:
Are you thinking about using influencer marketing for your business? Working with online content creators such as YouTubers and Instagrammers can increase your brand awareness and drive more sales. However, if your business is small or new, the thought of reaching out to influencers can seem daunting.
Pinterest Buyable Pins: Do They Actually Work? Plus How to Use Them
Megan Jones • updated:
In this article, we look at what exactly Pinterest Buyable Pins are, and consider a number of case studies to see if this type of Pin is actually driving results. We then discuss the pros and cons of using Buyable Pins, and finish by sharing some tips on how to ensure your Buyable Pins are successful.
6 Tips for Creating a Social Media Brand Aesthetic
John Hughes • updated:
With more than 90 percent of businesses using social media as a marketing tool, the competitiveness of these platforms is intensifying. To keep your identity on social media consistent and effective, you must develop a brand aesthetic. This aesthetic will make it easier to align your social channels, accurately reflect the tone and style of your business, and establish a memorable presence.
How to Create the Ideal Social Media Calendar That Will Grow Your Following
Dianna Gunn • updated:
Posting on social media whenever you feel like it is not going to get your brand very far. If you want to attract consistent attention, engagement and growth, you need to post regularly. The easiest way to do this is by creating a social media calendar and scheduling your posts in advance. Here’s how.
6 Benefits of Social Media Marketing for Your Business
John Hughes • updated:
Social media has become a firmly entrenched part of our lives. On a personal level, it affects how we connect with friends and family, find jobs, and share life events. However, the real value of this medium lies in the many benefits of social media marketing for businesses.
Twitter Paid Ads: A Beginner’s Guide to Getting Started
John Hughes • updated:
A Twitter paid ads campaign is a great opportunity to promote your company. With some careful planning and the right tools, you can ensure that your advertisements reach your ideal customers. This can help drive conversions and engagement, and ensure you’re that not wasting your budget on people who are never going to make a purchase.
What Is Clubhouse (And What Does It Mean for Marketers)?
John Hughes • updated:
As an emerging social media platform, Clubhouse is attracting a lot of attention. All of the buzz might have you asking, “What is Clubhouse?”, and wondering if it has marketing potential for your organization.
Snapchat Advertising: How to Create Your First Campaign – Beginner’s Guide
Joe Warnimont • updated:
Snapchat Ads may not seem like your first choice when looking for a place to promote your business, but it definitely offers improved and simpler advertising and design tools compared to the complicated ad interfaces you see from sites like Facebook and other social networks. The Snapchat advertising platform takes advantage of the social network’s rabid fanbase, rapid media delivery, and simple, mobile-oriented design.
How to Schedule Tweets With Variations to Meet Twitter’s New Rules
Raelene Morey • updated:
If you want to continue to schedule tweets across multiple accounts while playing by Twitter’s new rules, it means getting into the habit of sharing variations of your tweets.
So in this post, I’ll share 7 simple ways you can schedule tweets with variations, along with examples of how brands are already using these methods to play it safe.
LinkedIn Retargeting: A Beginner’s Guide to More Effective Ad Campaigns
Joe Warnimont • updated:
Finding success with LinkedIn Ads, whether for B2B interactions, employee searches, or the many other reasons to run ads on LinkedIn, brings about several other opportunities. You may find that one, or two, or dozens of LinkedIn Ads perform well. So what next? The goal after that is to focus on LinkedIn retargeting, a process where you utilize built-in LinkedIn tools to send more advertisements to those who have shown interest in the past.