9 Best Twitter Alternatives to Consider in 2023
John Hughes • updated:
Twitter has historically been one of the most popular social media platforms for individual users and businesses. However, the platform is rapidly changing, and it’s hard to say what it will look like a year from now. Therefore, you might be searching for Twitter alternatives with active and engaged audiences.
The Best YouTube Banner Size in 2022 + Best Practices for YouTube Channel Art
Dianna Gunn • updated:
In an ideal world, you would be able to create one banner for your business and use it across all of your marketing channels. That one banner would fit easily on your website and all of your social media channels, and it would remain effective year after year. You wouldn’t need to look up the best YouTube banner size to use.
8 Essential TikTok Statistics That Marketers Need to Know
John Hughes • updated:
We’ll walk you through the most important TikTok statistics for this year. We’ll also explain why they matter and how you can use them as part of your marketing strategy.
20+ Best Social Media Marketing Books to Read in 2022
Dianna Gunn • updated:
The emergence of social media as an integral part of life has irrevocably changed the marketing landscape. To stay relevant, you must learn marketing techniques that work with today’s digital mediums. And social media marketing books are one of the best ways to do it.
5 Best Practices for B2B Social Media Marketing in 2022
John Hughes • updated:
Social media is a natural channel to focus on for Business to Consumer (B2C) companies. At the same time, it’s one that many Business to Business (B2B) companies tend to overlook. This is unfortunate since there are a lot of B2B social media strategies that can be extremely effective.
20+ Places to Get Free Stock Photos for Social Media
Adelina Tuca • updated:
Looking for the best free stock photos for social media? We put together a list with 20+ of our favorite stock image resources for anyone to use.
Create Images for Social Media: 16 Best Tools for Every Type of Social Media Image
Colin Newcomer • updated:
At this point, you’re probably aware of the importance of including images in your social media posts. You know that images in Tweets can boost engagement by up to 313%, and that it’s no different on Facebook either, where posts with images get 130% more engagement. But now the question probably becomes, “How can I create those images quickly AND affordably?”
Social Media Engagement: A Beginner’s Guide for 2022
John Hughes • updated:
As a marketer, you probably already know that social media engagement is crucial to the success of many, if not most, businesses today. What’s less obvious is how it works, let alone how to measure or improve it.
A Beginner’s Guide to Social Media Security
Joe Warnimont • updated:
If you’ve ever encountered a stalker, you know the importance of social media security. If you’ve ever seen another account on Facebook posing as you, again, social media security becomes essential.
TikTok Content Ideas Based on Real Trends (An Analysis)
John Hughes • updated:
We’ll look at TikTok content ideas and the trending content categories and hashtags. We’ll also discuss why TikTok is so popular, and how you can use it as part of your marketing strategy.
LinkedIn Lead Generation Forms: A Beginner’s Guide
Joe Warnimont • updated:
On LinkedIn you can target ads based on industries. What’s more, LinkedIn Ads have tools for obtaining leads through those connections. We’re here to help you figure out how to use LinkedIn lead generation forms.
How to Run Twitter Amplify Pre-Roll Ads – Everything You Need to Know
Joe Warnimont • updated:
Twitter Amplify Pre-roll is a feature that has flown under the radar for many years. However, Twitter has recently updated the video advertising and monetization platform with improved display formats and curated categories, giving users a more desirable place to make video advertisements.
Twitter Spaces vs Clubhouse: Which Platform Is Better for You?
John Hughes • updated:
Audio-based social media platforms are rapidly growing in popularity, with Twitter Spaces and Clubhouse being two of the most popular options. In this guide, we’ll explore the many factors you need to consider when you evaluate Twitter Spaces vs Clubhouse.
How to Automate Social Posting Without Killing Engagement
Alex Denning • updated:
How much should you automate social media posting? Do you even need any involvement? As automation takes a hold over greater and greater parts of our lives, being able to answer this properly can hold the difference between a successful and a distinctly unsuccessful social media strategy.
How to Use Quizzes to Attract More Attention on Social Media
John Hughes • updated:
Are you looking to increase your social media engagement? Sometimes users can miss your content while scrolling through their social media feeds. In this guide, we’ll look at how to use quizzes to boost engagement on both social media and your own site.
How to Use Influencer Marketing to Drive Brand Awareness and Sales
John Hughes • updated:
Are you thinking about using influencer marketing for your business? Working with online content creators such as YouTubers and Instagrammers can increase your brand awareness and drive more sales. However, if your business is small or new, the thought of reaching out to influencers can seem daunting.
Pinterest Buyable Pins: Do They Actually Work? Plus How to Use Them
Megan Jones • updated:
In this article, we look at what exactly Pinterest Buyable Pins are, and consider a number of case studies to see if this type of Pin is actually driving results. We then discuss the pros and cons of using Buyable Pins, and finish by sharing some tips on how to ensure your Buyable Pins are successful.
6 Tips for Creating a Social Media Brand Aesthetic
John Hughes • updated:
With more than 90 percent of businesses using social media as a marketing tool, the competitiveness of these platforms is intensifying. To keep your identity on social media consistent and effective, you must develop a brand aesthetic. This aesthetic will make it easier to align your social channels, accurately reflect the tone and style of your business, and establish a memorable presence.