Brands have been having fun experimenting with Instagram IGTV since its launch just a few months ago – and there’s a lot to learn from their efforts.View Article
No matter what type of business you’re running or how big (or small) it is, marketing via social media is vital. There are now more than 2.8 billion social media users across the globe – which means these platforms are your best way to reach a large audience. To do so, however, you’ll need a strong social media marketing plan.View Article
You’ve no doubt heard of LinkedIn, the social networking site aimed at making business connections and assisting with job hunting. You may even have your own personal profile there. However, unless you have a LinkedIn company page set up and optimized for your business, you’re not making the most you can out of the platform.View Article
Twitter now has over 330 million monthly active users, sending over 500 million tweets a day. This makes it an ideal platform to promote your content and reach a wider audience. One way to do this is to add Click-to-Tweet functionality to your WordPress website. By displaying highlighted tweetable sentences amongst your articles, you will encourage readers to share this content, helping to raise your profile on Twitter and gain new followers.View Article
Writing good Instagram captions is hard. I mean, it’s easy coming up with funny captions for your personal account. After all, your friends and family don’t really care too much about what you write.
But once you start using Instagram for your business, it introduces all kinds of things you need to think about, from the types of captions you share to emojis, hashtags, mentions, calls-to-action, and sponsored content.
To help get you started—or kick-start your existing efforts on Instagram—I’ve put together this handy guide to writing good Instagram captions.View Article
Social media for business is supposed to help promote brands and endear them to the public. But things don’t always go according to plan.
Bad jokes, silly scheduling, and even downright incompetence can leave companies scrambling to make quick apologies and save face.
While social media for business screw-ups can leave a company’s PR team working overtime, the good news for brands is we live in the age of the 24-hour news cycle. One embarrassing headline-grabbing mistake only lasts so long before it’s replaced by another business’s blunder.View Article
Meet Edgar is one of the hottest and most useful evergreen content scheduling tools on the market today. But its cost and feature set mean it’s not exactly a perfect fit for every business and brand. That’s why finding the right Meet Edgar alternatives is a worthwhile endeavor that could save you time and money in the long run.View Article
Most social media sites are designed to be simple enough for even a child to use. Therefore, it’s easy to assume that carrying out social media marketing for your business is just as simple. However, you won’t get far without some preparation – including developing a strong social media branding strategy.View Article
Instagram has recently announced that they are rolling out their Shopping on Instagram feature to Instagram Business users across the globe. For anyone who is selling on Instagram, this is big news, and could potentially mean a sizeable increase in eCommerce sales. But what is Shopping on Instagram, and how will it help to sell your online store’s products?View Article
Instagram analytics tools can take the guesswork out of your social media strategy. After all, there’s a goldmine of data you can dig into that can help you better understand your followers and inform your social media marketing efforts.View Article