10 YouTube Marketing Statistics Every Marketer Should Know in 2020

by Author Image John Hughes • updated:
YouTube marketing statistics

While YouTube may be the place to be, there are a plethora of other businesses and brands already advertising on the platform. In order to stand out of the pack, you’ll need to pay close attention to certain crucial YouTube marketing statistics. They can help you build an effective marketing strategy for your business, if you leverage them correctly.

How to Get More Pinterest Followers: A Beginner’s Guide

by Author Image John Hughes • updated:

Pinterest offers a great platform for users (‘pinners’) to discover new products and brands – an idea your business can take full advantage of. However, even the oldest Pinterest users may need some guidance on how to make the best of the network for their business. In this article, we’ll share some solid tips on how you can get more Pinterest followers.

How to Use LinkedIn Showcase Pages to Market Your Brand

by Author Image John Hughes • updated:
LinkedIn Showcases

Branding your company or business may demand more than you ever envisaged. With the multitude of businesses starting up and rebranding every year, you’ll need to be very creative to catch the attention of your prospective clients and partners. Having a well-developed LinkedIn showcase page can be a good way to go about this.

LinkedIn Live Streaming: Beginner’s Guide on How to Do It

by Author Image Joe Warnimont • updated:
LinkedIn Live Streaming

LinkedIn probably isn’t the first platform you think of when you hear the term “live streaming”. YouTube, Twitch, and even Facebook are more established as live streaming platforms. This guide will explain how live streaming works on LinkedIn, give you some ideas for live-streamed content, and help you prepare your first event.

How to Get More High-Quality LinkedIn Connections to Boost Your Career

by Author Image Joe Warnimont • updated:
How to get more LinkedIn connections to boost your career

Open up your LinkedIn account and check the My Network, Messaging, and Notifications tabs. Are you seeing messages and connection invitations from people you’ve never met, from far away countries, or from industries that don’t relate to your business at all? LinkedIn is sometimes a hub for spam. However, LinkedIn also serves an incredible purpose for learning about your industry, gaining valuable business contacts, and for hiring. Your LinkedIn connections mean something, as long as you moderate, choose wisely, and clear out the clutter that can often make LinkedIn annoying.

How to Clean Up Social Media Accounts When Looking for Jobs or Clients

by Author Image Joe Warnimont • updated:
How to clean up social media accounts seeking jobs or clients

You notice a job listing on LinkedIn or Facebook and jump to attention. It’s your dream job. The one you’ve waited for. You’ve edited the heck out of your resume, groomed yourself for the interview, and jotted down talking points that are sure to wow the interviewers. But wait! What about those pictures of you partying on Facebook? Did you remove that funny, but potentially off-color, joke you posted on Twitter? Even if you’re not living a crazy life online, it pays to clean up social media accounts to make them look more professional and to rid them of troublesome media, posts, and interactions.

Twitter Case Studies: 8 Authentic Strategies Worth Stealing

by Author Image Raelene Morey • updated:
Twitter Case Studies: Strategies Worth Stealing

Wondering how to get followers on Twitter? It’s easy to feel overwhelmed using the platform, but it’s possible to implement a successful Twitter marketing strategy – you just need to learn from the best.

How to Boost Your LinkedIn Engagement: Strategies for Small Business Owners

by Author Image Joe Warnimont • updated:
How to boost your LinkedIn engagement

If you are a B2B marketer, you cannot afford to avoid LinkedIn. But LinkedIn doesn’t work like the other social media networks. In order to boost your LinkedIn engagement, you will need to create a specialized content strategy for this platform.

5 Meet Edgar Alternatives That Will Save You Time and Money

by Author Image Raelene Morey • updated:

Meet Edgar is one of the hottest and most useful evergreen content scheduling tools on the market today. But its cost and feature set mean it’s not exactly a perfect fit for every business and brand. That’s why finding the right Meet Edgar alternatives is a worthwhile endeavor that could save you time and money in the long run.

LinkedIn Advertising: Everything You Need to Know

by Author Image Joe Warnimont • updated:
LinkedIn advertising: everything you need to know

If you want to sell your products or services to businesses, LinkedIn advertising is an excellent marketing tool. This guide will explore why you should consider LinkedIn advertising, what types of ads work on LinkedIn, and how you can get started with LinkedIn ads.

How to Add and Share LinkedIn Documents for Increased Visibility and Engagement

by Author Image Joe Warnimont • updated:
How to add and share LinkedIn documents for increased visibility and engagement

Posting articles, statuses, and other content on LinkedIn takes quite a bit of effort. It’s no different from blogging, seeing as how many LinkedIn users write long articles for maximum engagement. One excellent option for improving your content creation is to share LinkedIn documents.

How to Create Killer LinkedIn Articles to Get More Leads

by Author Image Joe Warnimont • updated:
How to create killer LinkedIn articles to get more leads

If you’re unaware of the power of LinkedIn articles, we’re here to show you how effective they can be for building your network and bringing in lots of leads.

LinkedIn Networking: How to Build Authentic and Profitable Relationships

by Author Image Joe Warnimont • updated:
How to Build Authentic and Profitable Relationships with LinkedIn Networking

We’ve all heard of LinkedIn, but many business owners underestimate the power of this platform. What they don’t realize is that LinkedIn networking can become a source of steady income, especially for B2B businesses and freelancers.

How to Use LinkedIn Hashtags to Expand Your Client Base

by Author Image Joe Warnimont • updated:
How to use LinkedIn hashtags to expand your client base

LinkedIn hashtags are similar to the hashtags you would use on other social networks such as Instagram and Twitter. They’re meant for tagging posts with relevant topics. The hashtag then presents that tagged post into a feed with the same hashtags.

How to Build a Trustworthy Social Media Reputation

by Author Image John Hughes • updated:
How to build a trustworthy social media reputation

Your social media branding plays a major role in consumers’ perception of your company. More specifically, whether they perceive you as trustworthy enough to purchase from. Unfortunately, trust doesn’t happen overnight. It must be earned gradually.

How to Use Social Media as Social Proof: Beginner’s Guide

by Author Image Colin Newcomer • updated:
Social Media as Social Proof

Want to add social proof to your website? Social media is one of the best ways to do just that…But only if you do it right. Learn how in this post! We have tips, data, and ideas on how to improve your social proof.

LinkedIn for Small Business: Strategies That Work (Examples Included!)

by Author Image Joe Warnimont • updated:
LinkedIn for Small Business: Strategies That Work

You’ve probably heard that LinkedIn is a great way to find both potential customers and employees, but making it actually work for your business is another matter entirely. This guide will explore how to make LinkedIn for small business work by analyzing what companies are already doing on the platform.

TikTok Marketing Guide: Everything You Need to Know to Get Started

by Author Image John Hughes • updated:
Tiktok Marketing: A Beginner's Guide

As a marketer, part of your job is staying on top of the latest online and social media trends to help your brand stay relevant. One platform becoming impossible to ignore is the video-sharing app, TikTok. However, you may be wondering whether TikTok marketing is actually a ‘thing.’

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