How to Use a Social Media Scheduler to Streamline Your Marketing

by Author Image John Hughes • updated:

Social media is a hugely valuable marketing platform. However, you need to stay constantly active if you want to build and leverage a strong following. This means planning out your content in advance, then using a social media scheduler to automate the posting process.

YouTube SEO: How to Drive Traffic to Your Videos

by Author Image John Hughes • updated:

If you’ve put hard work into developing a YouTube channel for your website or business, you’ll want to bring in as many viewers as possible. Relying on people to simply stumble across your videos isn’t going to be enough. Instead, you’ll need to hone an effective YouTube SEO strategy.

How to Promote Your YouTube Channel and Attract New Audiences

by Author Image John Hughes • updated:

YouTube is a good place to build a following, but there are many more effective locations to do so, and they can even amplify your subscriber count on YouTube. In fact, one of the best ways to promote your YouTube channel and attract new audiences to your videos is by sharing them on other social media sites.

What Twitter’s New Rules Mean for Social Media Automation

by Author Image Raelene Morey • updated:

Twitter has long been a go-to platform for spreading perfectly useful information via social media automation. But it’s also fallen prey to spammy bots and hashtags, fake profiles, bullying, and, alarmingly, malicious users trying to destabilize the democratic process in other countries.

How to Develop a Snapchat Marketing Strategy in 3 Steps

by Author Image John Hughes • updated:

The popular social networking app Snapchat currently has about 200 million active monthly users. That’s a huge potential audience just waiting for you to target it with your marketing and content. However, in order to get the best results, you’ll need a clear Snapchat marketing strategy and some fundamental knowledge of the platform.

43 Ways to Effective Social Media Marketing Automation With Zapier

by Author Image Raelene Morey • updated:

With more than 1000 apps and integrations available, Zapier is a social media marketing automation powerhouse, but it can be time-consuming sorting through zaps. Here, we look at the best zaps for the most popular social platforms.

5 Ways to Integrate Twitter With Your WordPress Website

by Author Image John Hughes • updated:

Twitter is one of the most popular social networking platforms, and for good reason. It enables users to instantly express their views to a vast audience, as well as tap into an expanding reservoir of resources and ideas. Because of this, it’s well worth learning how to integrate Twitter with WordPress.

12 of the Best Social Media Podcasts to Follow if You Want to Stay Ahead of Trends

by Author Image Chris Fitzgerald • updated:

Improve your social media marketing with the 12 best social media podcasts available. Every podcast on this list will give you actionable tips for better social media performance. Stay on top of development in this rapidly changing industry.

How to Promote Your Videos and Get Subscribers for YouTube

by Author Image Megan Jones • updated:

So, you’ve created a YouTube channel, recorded some videos and uploaded them. But now what? How do you get people to watch your videos, and follow your channel? Well don’t worry, in this article, we will give you actionable strategies and step by step instructions on how to promote your videos and get subscribers on YouTube.

How to Make Videos for Social Media Without Looking Like an Amateur

by Author Image Joe Warnimont • updated:

Are you thinking about making videos for social media? Or have you already tried and realized how time-consuming these videos are?

It doesn’t have to be that way. You can make successful videos for social media with just a little bit of know-how.

5 Ways to Grow Your Network and Land Clients With LinkedIn Marketing

by Author Image Bill Widmer • updated:

LinkedIn is often overlooked in social media marketing. It’s considered a place of business – not for making things go viral, running contests, or sharing hilarious cat videos.

But LinkedIn marketing shouldn’t be ignored.

5 Steps to Building a Company YouTube Channel

by Author Image John Hughes • updated:

When you think about social media, sites such as Twitter and Instagram probably come to mind first. It’s easy to forget that YouTube, the popular video hosting platform, is also a powerful social media network. Even if you don’t specialize in video content, it can be well worth your while to create a company YouTube channel.

How to Use Hashtags to Increase Your Reach on Twitter, Instagram, Facebook and More

by Author Image Nick Schäferhoff • updated:
how to use hashtags

Anyone using social media marketing needs to know how to use hashtags. Learn where to find and how to use hashtags effectively on Instagram, Twitter, Facebook, LinkedIn and other major social networks.

Most Shared Content Studied: The Post Formats That Get Shared the Most on Social Media

by Author Image Dianna Gunn • updated:
most shared content

The true power of social media is the ability to get dozens, hundreds or even thousands of people to share your messages, but people won’t share just anything. In fact, today’s online customers are more discerning than ever. That’s why it’s essential to focus your social media strategy only on the most shared content – the post formats that are likely to result in the most shares.

12 Common Social Media Mistakes to Avoid – Aka. How to Social Media Like an Adult

by Author Image Revive.Social Editorial • updated:
social media mistakes

Sometimes successful marketing is not about fancy tactics. Sometimes it just means not screwing up or, in our case, avoiding common social media mistakes. Making mistakes sucks, especially when you do it in public. However, even if nobody notices but you just fail to get the desired results, it’s just as annoying. Both of these scenarios can happen easily in social media marketing.

How to Choose the Best Social Media Sites for Your Marketing Efforts

by Author Image John Hughes • updated:
Choose the Best Social Media Sites for Your Marketing

There’s no doubt that social media is an important channel for promoting yourself online. In an ideal world, you could market your business or website on every social site. However, your time and resources are limited, so you’ll need to determine the best social media sites for your brand to focus on.

Beginner’s Guide on How to Track Social Media Analytics Like a Ninja

by Author Image John Hughes • updated:
track social media analytics

If you want your content to perform well online, you’ll need to understand how it’s being used. This post will show you how to track social media analytics using Google Analytics and how to integrate Google Analytics with your WordPress site.

4 Strategies to Use Social Media to Drive Engagement on Your Website

by Author Image John Hughes • updated:
how to use social media to drive engagement

Every effective website starts with a strong design and quality content. However, if you really want to maximize the effectiveness of your site, you’ll want to use social media to drive engagement. If you’re only providing opportunities for passive consumption, you aren’t tapping into your visitors’ desire to participate in your content.

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