12 of the Best Social Media Podcasts to Follow if You Want to Stay Ahead of Trends
Chris Fitzgerald • updated:
Improve your social media marketing with the 12 best social media podcasts available. Every podcast on this list will give you actionable tips for better social media performance. Stay on top of development in this rapidly changing industry.
How to Promote Your Videos and Get Subscribers for YouTube
Megan Jones • updated:
So, you’ve created a YouTube channel, recorded some videos and uploaded them. But now what? How do you get people to watch your videos, and follow your channel? Well don’t worry, in this article, we will give you actionable strategies and step by step instructions on how to promote your videos and get subscribers on YouTube.
How to Make Videos for Social Media Without Looking Like an Amateur
Joe Warnimont • updated:
Are you thinking about making videos for social media? Or have you already tried and realized how time-consuming these videos are?
It doesn’t have to be that way. You can make successful videos for social media with just a little bit of know-how.
5 Ways to Grow Your Network and Land Clients With LinkedIn Marketing
Bill Widmer • updated:
LinkedIn is often overlooked in social media marketing. It’s considered a place of business – not for making things go viral, running contests, or sharing hilarious cat videos.
But LinkedIn marketing shouldn’t be ignored.
5 Steps to Building a Company YouTube Channel
John Hughes • updated:
When you think about social media, sites such as Twitter and Instagram probably come to mind first. It’s easy to forget that YouTube, the popular video hosting platform, is also a powerful social media network. Even if you don’t specialize in video content, it can be well worth your while to create a company YouTube channel.
Developing Your Social Media Brand Voice: A Beginner’s Guide
John Hughes • updated:
About 83% of B2B businesses in North America use social media as a marketing tool. That’s a lot of ‘noise’ you’ll need to cut through if you want to make a lasting impression. To give yourself a fighting chance, it’s crucial to create a strong social media brand voice.
How to Use Hashtags to Increase Your Reach on Twitter, Instagram, Facebook and More
Nick Schäferhoff • updated:
Anyone using social media marketing needs to know how to use hashtags. Learn where to find and how to use hashtags effectively on Instagram, Twitter, Facebook, LinkedIn and other major social networks.
Most Shared Content Studied: The Post Formats That Get Shared the Most on Social Media
Dianna Gunn • updated:
The true power of social media is the ability to get dozens, hundreds or even thousands of people to share your messages, but people won’t share just anything. In fact, today’s online customers are more discerning than ever. That’s why it’s essential to focus your social media strategy only on the most shared content – the post formats that are likely to result in the most shares.
12 Common Social Media Mistakes to Avoid – Aka. How to Social Media Like an Adult
Revive.Social Editorial • updated:
Sometimes successful marketing is not about fancy tactics. Sometimes it just means not screwing up or, in our case, avoiding common social media mistakes. Making mistakes sucks, especially when you do it in public. However, even if nobody notices but you just fail to get the desired results, it’s just as annoying. Both of these scenarios can happen easily in social media marketing.
How to Choose the Best Social Media Sites for Your Marketing Efforts
John Hughes • updated:
There’s no doubt that social media is an important channel for promoting yourself online. In an ideal world, you could market your business or website on every social site. However, your time and resources are limited, so you’ll need to determine the best social media sites for your brand to focus on.
Beginner’s Guide on How to Track Social Media Analytics Like a Ninja
John Hughes • updated:
If you want your content to perform well online, you’ll need to understand how it’s being used. This post will show you how to track social media analytics using Google Analytics and how to integrate Google Analytics with your WordPress site.
4 Strategies to Use Social Media to Drive Engagement on Your Website
John Hughes • updated:
Every effective website starts with a strong design and quality content. However, if you really want to maximize the effectiveness of your site, you’ll want to use social media to drive engagement. If you’re only providing opportunities for passive consumption, you aren’t tapping into your visitors’ desire to participate in your content.
Here’s Your Down-to-Earth Guide to Twitter Moments
Adelina Tuca • updated:
In order to catch up with its main competitors – Facebook and Instagram – that are revolving around the multimedia trends and visually-oriented content, Twitter adopted a similar solution by introducing Twitter Moments in late 2015, which was a slightly different direction for them. Many business owners haven’t fully explored Twitter Moments yet, but they are very easy to use if you follow this guide to Twitter Moments, and recent changes have made them even more accessible to brands.
Internal Social Media Options and What They Can Do for Your Business
Ana Gotter • updated:
Today’s workers are bored, and they feel more isolated and disengaged from their employers than ever before. A recent study shows the root of the problem, with 60% of employees reporting feeling less-than-enthusiastic about internal communications. Among those surveyed, 44% percent say that their business’s internal communications are stagnant, with nothing having changed in the past five years. This survey demonstrates that few businesses are investing in newer technologies like internal social media, one of the most powerful team building tools available.
The Secret to Managing an International Follower Base on Social Media Without Making a Fool of Yourself
Charli Day • updated:
Why actively managing an international follower base of your brand is something worth looking into? 89.5% of brands are using social media, but the vast majority only do it in English. Whilst 55.5% of all web content is in English, only 20% of the world’s population actually speak English, and furthermore, just 5% of the world speaks English as a native language.
Instagram vs Snapchat: Which Platform Is a Better Fit for Your Brand?
John Hughes • updated:
Understanding the differences between Instagram vs Snapchat is key to marketing effectively on both. Let’s discuss each app and how to target its users! These two social media sites are incredibly popular among young people today.
10 of the Best Social Media Analytics Tools to Track Your Social Media Traffic
Colin Newcomer • updated:
You probably don’t need me to tell you that social media can drive a ton of traffic to your site. But if you want to know just how much and how valuable that traffic is, you might need me to tell you about some social media analytics tools. Here are some great tools to track your social media traffic.
How to Make Animated GIFs for Social Media
Chris Fitzgerald • updated:
GIFs are one of the most popular communication tools in social media. In this article, we show you how to make animated GIFs and how to stay ahead of the pack. Use one of the popular free or paid tools to build some truly impressive GIFs.