5 Types of Videos to Build a YouTube Video Marketing Strategy Around
John Hughes • updated:
Broadly speaking, there are quite a few ways you can go about YouTube video marketing. Outside of paid-for campaign strategies, building up your content offerings is another viable option. However, choosing the types of videos to create and showcase can cause you some ‘decision paralysis.’
Social Media Best Practices – How to Customize Your Content for Each Platform
John Hughes • updated:
Cross-posting across all of your social media might be easy, but it’s not the best approach. Every platform is different, so you’ll need to use different strategies on each one. In this post, we’ll discuss how social media best practices vary by platform. Then we’ll provide you with five tips you can use for tailoring posts for each social channel.
How to Use LinkedIn Video to Excite Potential Leads and Employees
Joe Warnimont • updated:
brands are using LinkedIn and you’ll realize just how important it is for finding new talent and making sales. Not only that, but LinkedIn videos are becoming the go-to format for engaging potential customers and employees.
Boost Your Inbound Marketing Strategy? 4 Ways to Do It With Social Media
John Hughes • updated:
You know that social media is important. Unfortunately, like many marketers, you might make the mistake of treating it as a separate, disjointed entity rather than a vital component in your inbound marketing strategy.
YouTube Analytics: 5 Metrics You Need to Understand
John Hughes • updated:
YouTube is an incredibly powerful platform for marketers. However, if you want to get the most from your channel, it’s essential to have a strategy for assessing its performance. Fortunately, YouTube Analytics presents an opportunity to gain actionable data and insight.
How to Build a Social Media Style Guide for Your Brand
Joe Warnimont • updated:
Take a scroll through your Instagram or Facebook feed. Take note of some favorite brands you follow. What do they have in common? What elements of text and visual media do you notice happening over and over? What’s often most prevalent about big brands on social media is that they remain incredibly consistent, regardless of changes to the social media team. They do this by using a social media style guide.
How to Calculate Your Social Media ROI (In 4 Steps)
John Hughes • updated:
Social media marketing is essential for any business looking to boost conversions, increase site traffic, and raise brand awareness. However, you need to be sure that your campaigns are worth the investment. To gain an idea of how successful they are, you’ll need to measure the Return On Investment (ROI) from social media.
A Comprehensive Social Media Strategy Template: From Audience Research to Social Media Audits
Dianna Gunn • updated:
Social media has evolved into one of the most important marketing channels for businesses of all kinds. It’s also become a crowded marketplace, with millions of companies vying for attention on every platform. To stand out you need not only amazing content, but also a strong social media strategy. The prospect is daunting for many business owners, but you can make it easier by using a social media strategy template.
How to Use Pinterest for Business: A Beginner’s Guide
John Hughes • updated:
As a business owner, you’re likely already familiar with social media marketing. However, many companies only focus on traditional platforms such as Facebook and Twitter. Yet there are numerous other sites out there that offer just as much potential value – such as Pinterest for business.
How to Perform a Killer Social Media Audit in 5 Steps
John Hughes • updated:
A strong social media presence is essential for any business. Without it, you’re unlikely to hit certain goals, especially concerning visibility and sales. However, simply crafting a strategy isn’t enough to make it a success.
15 of the Best Digital Marketing Tools for Content Marketing
John Hughes • updated:
If you’re looking to build an audience and drive conversions through content marketing, you’ll need all the help you can get. This includes using the best digital marketing tools for content marketing you can find. Fortunately, there are solutions to help you create and promote content, collaborate more effectively, save time, better target your audience, and much more. It’s easier than you might think to build a flexible, powerful toolbox for all your marketing needs. In this post, we’re going to introduce you to 15 digital marketing tools for content marketing. However, let’s first talk a little about why these solutions are so important!
How to Build a Data-Driven Marketing Campaign on Social Media
John Hughes • updated:
Putting together an effective social media marketing campaign takes a lot of time and effort. Developing a solid plan and choosing the right platforms are key steps in the process. However, all this work will be for naught if you fail to use a data-driven marketing approach.
8 Foolproof Call-to-Action Examples (And Why They Work)
Raelene Morey • updated:
Call-to-action examples vary widely across the marketing verticals, but they’re always very deliberate, including on social media. That might run counter to your intuition: isn’t social media supposed to ephemeral, playful, and authentic?
When and How to Hire a Social Media Manager for Your Business
Jade Benjamin • updated:
The realm of social media is complex and fast-paced. It is easy to be overwhelmed by the task of managing your business’s online presence. Whether you are trying to find a Meet Edgar alternative or develop a Twitter marketing strategy, keeping up with social media platforms and communities can time-consuming and confusing. Having a knowledgeable and dedicated expert to direct social media efforts can maximize your results and grow your business.
How to Build a Brand on Social Media as a Creative
Dianna Gunn • updated:
The internet has created an endless number of opportunities for creative professionals. All you need to become your own boss is a creative skill and a domain name, or so the popular refrain goes. In the early days of the internet, it was even true. But today there’s an endless amount of competition on every website, and no amount of skill or talent will ensure the success of your career. You also need to understand how to build a brand.
5 Essential Social Media Metrics Every Business Owner Should Be Tracking
John Hughes • updated:
Social media marketing is both an art and a science. As you become a more proficient marketer, you’ll be able to rely on your intuition and expertise to some extent. However, if you really want to know how your campaigns are performing, it’s vital to keep a close eye on your social media metrics.
The Worst Social Media for Business Mistakes of 2019 (and What You Can Learn From Them)
Raelene Morey • updated:
Social media for business is supposed to help promote brands and endear them to the public. But things don’t always go according to plan.
Bad jokes, silly scheduling, and even downright incompetence can leave companies scrambling to make quick apologies and save face.
While social media for business screw-ups can leave a company’s PR team working overtime, the good news for brands is we live in the age of the 24-hour news cycle. One embarrassing headline-grabbing mistake only lasts so long before it’s replaced by another business’s blunder.
3 Free Ways to Add Click-to-Tweet Links to Your WordPress Blog for More Shares
Megan Jones • updated:
Twitter now has over 330 million monthly active users, sending over 500 million tweets a day. This makes it an ideal platform to promote your content and reach a wider audience. One way to do this is to add Click-to-Tweet functionality to your WordPress website. By displaying highlighted tweetable sentences amongst your articles, you will encourage readers to share this content, helping to raise your profile on Twitter and gain new followers.