5 Meet Edgar Alternatives That Will Save You Time and Money
Raelene Morey • updated:
Meet Edgar is one of the hottest and most useful evergreen content scheduling tools on the market today. But its cost and feature set mean it’s not exactly a perfect fit for every business and brand. That’s why finding the right Meet Edgar alternatives is a worthwhile endeavor that could save you time and money in the long run.
LinkedIn Advertising: Everything You Need to Know
Joe Warnimont • updated:
If you want to sell your products or services to businesses, LinkedIn advertising is an excellent marketing tool. This guide will explore why you should consider LinkedIn advertising, what types of ads work on LinkedIn, and how you can get started with LinkedIn ads.
How to Add and Share LinkedIn Documents for Increased Visibility and Engagement
Joe Warnimont • updated:
Posting articles, statuses, and other content on LinkedIn takes quite a bit of effort. It’s no different from blogging, seeing as how many LinkedIn users write long articles for maximum engagement. One excellent option for improving your content creation is to share LinkedIn documents.
How to Create Killer LinkedIn Articles to Get More Leads
Joe Warnimont • updated:
If you’re unaware of the power of LinkedIn articles, we’re here to show you how effective they can be for building your network and bringing in lots of leads.
LinkedIn Networking: How to Build Authentic and Profitable Relationships
Joe Warnimont • updated:
We’ve all heard of LinkedIn, but many business owners underestimate the power of this platform. What they don’t realize is that LinkedIn networking can become a source of steady income, especially for B2B businesses and freelancers.
How to Use LinkedIn Hashtags to Expand Your Client Base
Joe Warnimont • updated:
LinkedIn hashtags are similar to the hashtags you would use on other social networks such as Instagram and Twitter. They’re meant for tagging posts with relevant topics. The hashtag then presents that tagged post into a feed with the same hashtags.
How to Build a Trustworthy Social Media Reputation
John Hughes • updated:
Your social media branding plays a major role in consumers’ perception of your company. More specifically, whether they perceive you as trustworthy enough to purchase from. Unfortunately, trust doesn’t happen overnight. It must be earned gradually.
How to Use Social Media as Social Proof: Beginner’s Guide
Colin Newcomer • updated:
Want to add social proof to your website? Social media is one of the best ways to do just that…But only if you do it right. Learn how in this post! We have tips, data, and ideas on how to improve your social proof.
LinkedIn for Small Business: Strategies That Work (Examples Included!)
Joe Warnimont • updated:
You’ve probably heard that LinkedIn is a great way to find both potential customers and employees, but making it actually work for your business is another matter entirely. This guide will explore how to make LinkedIn for small business work by analyzing what companies are already doing on the platform.
TikTok Marketing Guide: Everything You Need to Know to Get Started
John Hughes • updated:
As a marketer, part of your job is staying on top of the latest online and social media trends to help your brand stay relevant. One platform becoming impossible to ignore is the video-sharing app, TikTok. However, you may be wondering whether TikTok marketing is actually a ‘thing.’
5 Types of Videos to Build a YouTube Video Marketing Strategy Around
John Hughes • updated:
Broadly speaking, there are quite a few ways you can go about YouTube video marketing. Outside of paid-for campaign strategies, building up your content offerings is another viable option. However, choosing the types of videos to create and showcase can cause you some ‘decision paralysis.’
Social Media Best Practices – How to Customize Your Content for Each Platform
John Hughes • updated:
Cross-posting across all of your social media might be easy, but it’s not the best approach. Every platform is different, so you’ll need to use different strategies on each one. In this post, we’ll discuss how social media best practices vary by platform. Then we’ll provide you with five tips you can use for tailoring posts for each social channel.
How to Use LinkedIn Video to Excite Potential Leads and Employees
Joe Warnimont • updated:
brands are using LinkedIn and you’ll realize just how important it is for finding new talent and making sales. Not only that, but LinkedIn videos are becoming the go-to format for engaging potential customers and employees.
Boost Your Inbound Marketing Strategy? 4 Ways to Do It With Social Media
John Hughes • updated:
You know that social media is important. Unfortunately, like many marketers, you might make the mistake of treating it as a separate, disjointed entity rather than a vital component in your inbound marketing strategy.
YouTube Analytics: 5 Metrics You Need to Understand
John Hughes • updated:
YouTube is an incredibly powerful platform for marketers. However, if you want to get the most from your channel, it’s essential to have a strategy for assessing its performance. Fortunately, YouTube Analytics presents an opportunity to gain actionable data and insight.
How to Build a Social Media Style Guide for Your Brand
Joe Warnimont • updated:
Take a scroll through your Instagram or Facebook feed. Take note of some favorite brands you follow. What do they have in common? What elements of text and visual media do you notice happening over and over? What’s often most prevalent about big brands on social media is that they remain incredibly consistent, regardless of changes to the social media team. They do this by using a social media style guide.
How to Calculate Your Social Media ROI (In 4 Steps)
John Hughes • updated:
Social media marketing is essential for any business looking to boost conversions, increase site traffic, and raise brand awareness. However, you need to be sure that your campaigns are worth the investment. To gain an idea of how successful they are, you’ll need to measure the Return On Investment (ROI) from social media.
A Comprehensive Social Media Strategy Template: From Audience Research to Social Media Audits
Dianna Gunn • updated:
Social media has evolved into one of the most important marketing channels for businesses of all kinds. It’s also become a crowded marketplace, with millions of companies vying for attention on every platform. To stand out you need not only amazing content, but also a strong social media strategy. The prospect is daunting for many business owners, but you can make it easier by using a social media strategy template.