TikTok for Business: A Beginner’s Guide to Getting Started
John Hughes • updated:
Successful marketing is all about connecting with your target audience, and TikTok For Business can be a useful tool for fostering those relationships. However, getting started with a new social media channel can often feel overwhelming.
4 Strategies for Effective Affiliate Marketing on TikTok
John Hughes • updated:
It’s no secret that TikTok is the ‘next big thing’. The app has exploded in popularity over the last few years, and despite challenges to its ability to operate in the U.S., it appears that it’s here to stay. In a similar vein, affiliate marketing has also steadily grown in power and popularity recently, which means that savvy marketers will be looking for ways to use affiliate marketing on TikTok.
LinkedIn Text Ads: A Beginner’s Guide to Setting Them Up
Joe Warnimont • updated:
LinkedIn offers various advertising methods, from sponsored InMail ads to dynamic listings with videos and images. However, the often forgotten LinkedIn text ad was the first type of advertising available on LinkedIn.
Social Media Live Streaming Platforms Compared – Which Is Best?
John Hughes • updated:
Social media live streaming provides an interesting and authentic experience for your fans, and it can be a lot of fun. Plus, with nearly every platform having its own live streaming option, there are plenty of options for you to choose from.
How to Find the Best Twitter Hashtags in 4 Steps
John Hughes • updated:
Social media saturation is at an all-time high. Users are bombarded with more content than they can ever hope to sort through. For businesses with an audience on Twitter, this means it’s more important than ever to know and use the best hashtags Twitter has to offer.
Snapchat Marketing: 5 Tips to Get You Going and Build an Audience
John Hughes • updated:
It’s important to understand that Snapchat can be useful if you want to reach a younger crowd. Almost 50 percent of US consumers between 15 and 35 use this platform. It’s also highly interactive, with a staggering 76 percent of users likely to swipe up to make a purchase. Therefore, it’s well worth including Snapchat in your content marketing efforts.
11 of the Best Social Media Management Tools to Simplify Your Marketing in 2021
Joe Warnimont • updated:
At some point, your company will take the dive into social networks like Facebook, Instagram, and Twitter. Maybe you’ve never tried to build a following on social media, or maybe you’ve found some success on Facebook and you’re now ready to expand to several other networks. Regardless of your situation, you’ll quickly realize how tedious it is to manage your social media posts and keep your pages flowing with content. That’s where social media management tools come into play.
How to Pick the Best Social Media Platform to Reach Your Target Audience
John Hughes • updated:
Social media marketing is crucial for success in today’s competitive climate. Focusing on the wrong social media network is a common mistake. We’ll look at how you can find the right social media platform and get the most out of them.
6 TikTok Alternatives That Should Have Your Attention
John Hughes • updated:
TikTok has rapidly become a sensation, but the video-sharing platform has also come under fire recently, with threats of a ban being floated in the US. For brands looking to tap into the power of this platform, or those already active, there’s a lot of uncertainty. This makes it important to consider TikTok alternatives.
Misinformation on Social Media: How to Identify and Block It
Joe Warnimont • updated:
Misinformation, fake news, opinion pieces, and satire all contribute to the wave of untruths being shared by news outlets, experts, and people on social media. Running tests to filter out the misinformation for your own personal knowledge serves as a great practice. But what about identifying and blocking misinformation on social media for your business?
How to Use LinkedIn Groups for Promoting Your Content
John Hughes • updated:
LinkedIn groups are dedicated to professionals with similar interests for sharing content, finding answers, and joining discussions. We’ll show you how to use them as an effective promotion tool for increasing your social shares and engagement.
WhatsApp Marketing: How to Get Started – Beginner’s Guide
Dianna Gunn • updated:
With 1.5 billion users across 180 countries, it’s time to consider WhatsApp as part of your marketing strategy. WhatsApp allows you to personalize your marketing and improve customer service in ways that can’t be matched by other platforms. This guide will show you exactly how to use WhatsApp marketing for your business.
10 YouTube Marketing Statistics Every Marketer Should Know in 2020
John Hughes • updated:
While YouTube may be the place to be, there are a plethora of other businesses and brands already advertising on the platform. In order to stand out of the pack, you’ll need to pay close attention to certain crucial YouTube marketing statistics. They can help you build an effective marketing strategy for your business, if you leverage them correctly.
How to Use LinkedIn Showcase Pages to Market Your Brand
John Hughes • updated:
Branding your company or business may demand more than you ever envisaged. With the multitude of businesses starting up and rebranding every year, you’ll need to be very creative to catch the attention of your prospective clients and partners. Having a well-developed LinkedIn showcase page can be a good way to go about this.
How to Get More High-Quality LinkedIn Connections to Boost Your Career
Joe Warnimont • updated:
Open up your LinkedIn account and check the My Network, Messaging, and Notifications tabs. Are you seeing messages and connection invitations from people you’ve never met, from far away countries, or from industries that don’t relate to your business at all? LinkedIn is sometimes a hub for spam. However, LinkedIn also serves an incredible purpose for learning about your industry, gaining valuable business contacts, and for hiring. Your LinkedIn connections mean something, as long as you moderate, choose wisely, and clear out the clutter that can often make LinkedIn annoying.
How to Clean Up Social Media Accounts When Looking for Jobs or Clients
Joe Warnimont • updated:
You notice a job listing on LinkedIn or Facebook and jump to attention. It’s your dream job. The one you’ve waited for. You’ve edited the heck out of your resume, groomed yourself for the interview, and jotted down talking points that are sure to wow the interviewers. But wait! What about those pictures of you partying on Facebook? Did you remove that funny, but potentially off-color, joke you posted on Twitter? Even if you’re not living a crazy life online, it pays to clean up social media accounts to make them look more professional and to rid them of troublesome media, posts, and interactions.
Twitter Case Studies: 8 Authentic Strategies Worth Stealing
Raelene Morey • updated:
Wondering how to get followers on Twitter? It’s easy to feel overwhelmed using the platform, but it’s possible to implement a successful Twitter marketing strategy – you just need to learn from the best.
How to Boost Your LinkedIn Engagement: Strategies for Small Business Owners
Joe Warnimont • updated:
If you are a B2B marketer, you cannot afford to avoid LinkedIn. But LinkedIn doesn’t work like the other social media networks. In order to boost your LinkedIn engagement, you will need to create a specialized content strategy for this platform.