Few things in life are certain but the question of how to share a link on Facebook has only one answer. At least, that’s what I always thought. My view has become more nuanced over the past few months and I’m devoting this month’s article to the myth of the link-in-caption and its impact on reach.
Here at Revive.Social, we believe in the power of data. We know automation works, and we know our Revive Old Post plugin is an effective way to automate your social media presence and boost high-quality content on your WordPress site.
However, while there’s a ton of data on the effectiveness of marketing automation, there isn’t an enormous amount of data on how Revive Old Post will improve your marketing. In the spirit of full transparency, we decided to run an experiment using Revive Old Post on our own Twitter account for a comprehensive Revive Old Post review. Today we’re going to explore how the first three months of using Revive Old Post has improved our engagement on Twitter.
Welcome to another social media case study. It was a quiet month with a few days of cyclonic activity when we all decamped for Belgrade and the 2018 edition of WordCamp Europe (aka the Russian sleep experiment).
The News Feed is still giving me headaches and this month I played with more videos to see if we could get some love. I also tried to take our content out of the feed and played with some groups to see how they worked. I made errors on Instagram and started setup on Pinterest. We’ll also briefly cover a few miscellaneous things that have gone on this month, like spring cleaning on LinkedIn and a couple of new YouTube channels.
Every day, social media managers are tasked with more labors than Heracles while also toiling with that multi-headed beast known as The Algorithm. First order of business – doing away with the common social media myths.
Just recently movies have switched from 3D to 4DX. Perhaps it’s time for images to evolve too, especially on social media. I mean, there are already video cover pictures on Facebook, have you noticed? So how long until 3D makes an impact? Why you should care about 3D images Because images help your content get shared. Visuals […]
Welcome to another social media case study. This month we found that quitting Facebook seems to be what the kids are into these days. Just 10% of teens claim it as a go to platform (but they love Instagram, so not all bad for Marvellous Mark and the FB bunch).
So, here we are with the second edition of my social media case study / experiments and adventures here at Revive.Social. The end of 2017 was quite interesting here at Revive.Social, and we experimented a lot with our images and content. Mostly I am interested in post types and the level of engagement we are getting with them.
The third edition of the social media case study has arrived! Full disclosure: fewer experiments this past month as I spent time watching the impact of the Facebook News Feed changes. So what did I do? Played more with my writing style on social media posts. I wanted to get a better handle on writing for our international audience. I also felt that I was missing the point sometimes and trying to be too clever. Really it was about getting back to basics.
This past month has been exciting for our social media case study, as we have managed to shake some trolls lose. When we weren’t battling them we managed to find some time to promote a new child theme on Facebook, branch out into new social media channels, mess with Twitter Promote Mode; and have some fun with some new friends.
It’s already the fifth edition of my social media case study, hard to believe. Because every month is scarier than the last when you work in social media. Still, at least we don’t work for Facebook, am I right?