3 Ways to Organize Your YouTube Brand Account to Improve the Viewer Experience

by Author Image John Hughes • updated:

So, you’ve created a YouTube channel for your company, filled in all the essential details, and added some branding materials. You might have even uploaded your first video (or three). However, there are still a few ways you can optimize your YouTube brand account for maximum effect.

TubeBuddy for YouTube: How to Build a Video Marketing Strategy With It

by Author Image Dianna Gunn • updated:

YouTube can be one of the most powerful marketing tools in your online arsenal, but the sheer volume of content makes building a successful company channel a challenge. You need a coherent marketing strategy, high quality videos, and regular content and strategy audits to evaluate your progress and change course as necessary.

WordPress Social Login: How It Encourages Sign-Ups on Your Site and How to Use It

by Author Image Raelene Morey • updated:

Password fatigue. It’s a thing. And if the recent GDPR overload in my inbox taught me anything, it’s that I’ve created a ridiculous number of accounts with different websites over the years, and I don’t remember even a quarter of the passwords for those accounts. Fortunately, you can save users like me from password fatigue, help them login faster (without having to reset their password every time!) and push customers through your checkout faster while at the same time reducing cart abandonment, all with one tool: social login, aka social sign-on.

5 Ways to Integrate Twitter With Your WordPress Website

by Author Image John Hughes • updated:

Twitter is one of the most popular social networking platforms, and for good reason. It enables users to instantly express their views to a vast audience, as well as tap into an expanding reservoir of resources and ideas. Because of this, it’s well worth learning how to integrate Twitter with WordPress.

Developing Your Social Media Brand Voice: A Beginner’s Guide

by Author Image John Hughes • updated:
social media brand voice

About 83% of B2B businesses in North America use social media as a marketing tool. That’s a lot of ‘noise’ you’ll need to cut through if you want to make a lasting impression. To give yourself a fighting chance, it’s crucial to create a strong social media brand voice.

How to Make Infographics With Canva in 5 Simple Steps

by Author Image Megan Jones • updated:
how to make infographics with Canva

In this article we will cover why you should create infographics and the benefits of using Canva’s infographic maker. We will then discuss step-by-step instructions on how to make infographics with Canva and how to share them on social media.

How to Use UTM Tracking to Make Your Next Social Media Campaign a Winner

by Author Image Sophia Dagnon • updated:
UTM tracking

How can we measure the exact impact of our social media marketing efforts in terms of traffic and conversion? How can we move beyond metrics like reach, comments, likes and shares and toward the meatier side of the business that ultimately leads to sales? There is an answer: UTM tracking.

4 Ways to Adapt Blog Content to Social Media

by Author Image John Hughes • updated:
how to adapt blog content to social media

Social media is crucial tool for building a devoted readership for your blog. This post discusses how to adapt blog content to social media!

How to Handle Bad PR on Social Media

by Author Image Charli Day • updated:
How to handle bad PR on social media

No brand wants to handle bad PR on social media, but it’s essential, so let’s take a look at the best and worst practices with some real life examples!

The Fear of Missing Out, Social Media, and How to Leverage It for Your Business

by Author Image Ana Gotter • updated:
the fear of missing out, social media, and how to leverage it

Learn about FOMO – the fear of missing out, social media, and how to leverage it for your business via marketing tactics that evoke psychological responses.

How to Create a Social Media Presence for Your WordPress Blog (In 4 Steps)

by Author Image John Hughes • updated:
create a social media presence for your blog

There are now over 2.7 billion active accounts on social media, which makes up 74% of all internet users. With stats like these, it’s clear that social media has come to dominate the online space. If you don’t create a social media presence for your blog, you’re confining yourself to a corner of the internet rather than participating in the larger conversation around you.

How Video Reach Campaigns Simplify YouTube Video Advertising

by Author Image John Hughes • updated:
How Video Reach campaigns simplify YouTube video advertising

Video is a very effective tool for you to incorporate into your business’ marketing strategy. Until recently, YouTube video advertising required you to choose between various video ad formats for each campaign. Deciding which to use could be challenging, and in some cases, costly.

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