Between YouTube’s ever-changing algorithms and the sheer amount of competition, it’s become extremely difficult to establish a channel on YouTube. But video is the way of the future; by 2021, an estimated 82% of all internet traffic will be video. So what’s a brand to do? Publish videos on other sites, of course. In this article, we’ll explore the best YouTube alternatives and help you choose the right one for your brand.
With that out of the way, let’s take a look at the best YouTube alternatives:
IGTV is Instagram’s response to the desire for more long form video content. This platform features dedicated channels where creators can post videos longer than 60 seconds, which is the maximum length for a regular Instagram video. Many speculate that this is an attempt to compete directly with YouTube.
Several Instagram stars launched their channels as part of the IGTV launch, but you don’t have to be an influencer to create your own channel. All you need is a phone with a high quality camera and room for the IGTV app.
IGTV offers several benefits for channel creators. Here are a few of the most notable ones:
Like any social media platform, IGTV also comes with some specific drawbacks:
The verdict is still out on IGTV, but we think it shows a lot of promise. If you’re interested in creating vertical videos, dive into IGTV now while the competition is low.
Dailymotion is an established video streaming service with an audience of 112 million unique monthly visitors. They offer a similar format to YouTube, making the browsing experience simple for people used to the larger video sharing site.
Dailymotion users are allowed to upload videos for free, but there are limitations: individual videos can only be up to 60 minutes long, files must be under 2GB, and there’s a limit of 96 uploads per day. For most brands, these limitations won’t be an issue.
The audience of Dailymotion might be significantly smaller than YouTube’s audience, but the platform offers some clear advantages for brands:
Dailymotion is without a doubt one of the best YouTube alternatives, but it does have a couple potential drawbacks:
Whether or not Dailymotion is a worthwhile alternative for your brand depends largely on where your audience is. If your audience is based mostly in Europe, Dailymotion might be the perfect alternative to YouTube. If you want to reach potential customers from around the globe, you may want to use Dailymotion in combination with YouTube. On the other hand, if you can only sell in North America, Dailymotion isn’t a good place for your content.
Bit.Tube is built on blockchain technology, the same technology used to create cryptocurrencies. Combined with a payment structure that rewards both creators and regular users, this makes it one of the most unique YouTube alternatives.
Like IGTV, Bit.Tube hasn’t been around long and the jury’s still out on its effectiveness for brands, but the potential is huge. Let’s take a closer look:
Bit.Tube has some potentially amazing benefits for creators:
As one of the newest YouTube alternatives, Bit.Tube also comes with some significant drawbacks:
Creating separate content for Bit.Tube probably isn’t worthwhile for most brands at this point, but the ease of importing your YouTube videos makes it a worthwhile secondary place to post your videos. You may also want to explore Bit.Tube if you’re interested in entering the world of cryptocurrency.
At first, Twitch seems like an unlikely addition to this list. Most of these platforms are built to share videos in much the same way YouTube does. Twitch, on the other hand, was built for people to livestream video games. It’s not a place you would normally think about as part of your marketing strategy.
The truth is, Twitch only works for certain types of brands. If you’re a programmer or developer, it’s a great place to share behind-the-scenes content of your process, especially if you work on games. Twitch can also be a great place to share your creative process if you’re a musician, artist, or other type of creative professional.
So why is it on this list at all? Twitch has 140 million unique viewers each month. They also have the power of tech giant Amazon behind them, propelling enormous growth. And, while they aren’t the most popular feature, Twitch does allow you to publish regular videos.
Twitch offers some distinct advantages over other YouTube alternatives:
Twitch is a niche program, and as such, it comes with some unique drawbacks:
Twitch is only effective for certain types of brands, but it can be a great place to build a strong community. You are most likely to be successful on Twitch if your brand is focused on you as a person and/or your creative work.
We also strongly suggest that you consider using these YouTube alternatives in conjunction with an actual YouTube channel.
Some of these sites might become true competitors, but for now, no video platform can claim an audience size even remotely close to YouTube’s. And don’t forget that no matter where you publish your videos, you still need to promote them.
Have you published videos on any of these YouTube alternatives? Let us know in the comments section below!
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