How to Use Instagram Stories in Your Instagram Marketing Strategy
Raelene Morey • updated:
Instagram’s latest stats show that 80% of accounts follow a business on Instagram. And if you pair that figure with the fact that nearly half of all Instagram’s 800 million users are expected to be using Stories by the end of 2018 and the 60% of people who say they discover new products on the platform, it’s time to learn how to use Instagram Stories.
The Ultimate Guide to Running Your First Instagram Promotion
Raelene Morey • updated:
You’re sharing great content, nailing your captions and hashtags, and now you’re thinking it’s time to level up with an Instagram promotion. You really couldn’t pick a better platform to market your business on. Of the 1 billion Instagram accounts worldwide that are active every single month, a massive 80% follow at least one business.
How to Take Good Instagram Photos on Your Phone: The Ultimate Guide
Raelene Morey • updated:
Ever wondered how to take good Instagram photos? How foodies snap their mouth-watering brunch flatlays? Or how fashion bloggers always make the colors in their #OOTD really pop? If you’re feeling a bit jelly because your photos and Instagram Stories always seem to look flat, the good news is you don’t need to splash cash on an expensive DLSR to take the perfect Instagram photo.
The Only IFTTT Tutorial You Need – Here’s How to Use IFTTT for Social Media Marketing
John Hughes • updated:
Social media marketing is an immensely effective way to grow your audience and increase conversions. However, it can also take up a lot of time and effort. Given this, it’s worth looking for tools that can help you automate this type of marketing – such as by using an IFTTT applet.
10 of the Best Social Media Monitoring Tools to Help You Understand Your Audience
Dianna Gunn • updated:
Experimenting with different social media strategies based on what sounds exciting and interesting might result in a few successes, but if you want continuous growth for your social media presence, you need to base your strategies on data. That’s where social media monitoring tools come in.
How to Develop a Social Media Branding Strategy in 5 Steps
John Hughes • updated:
Most social media sites are designed to be simple enough for even a child to use. Therefore, it’s easy to assume that carrying out social media marketing for your business is just as simple. However, you won’t get far without some preparation – including developing a strong social media branding strategy.
Selling on Instagram: How to Create Shoppable Posts on Instagram
Megan Jones • updated:
Instagram has recently announced that they are rolling out their Shopping on Instagram feature to Instagram Business users across the globe. For anyone who is selling on Instagram, this is big news, and could potentially mean a sizeable increase in eCommerce sales. But what is Shopping on Instagram, and how will it help to sell your online store’s products?
The Ultimate Guide to Social Media Graphic Design
Joe Warnimont • updated:
Studies show that when a person listens to information about a certain subject, they’re only able to recall about 10% of that information when asked about it later. On the other hand, when the same information is portrayed as an image and seen by the person, they’re able to remember 65% of the details. That’s why social media graphic design is so important.
35+ Popular Instagram Hashtags and Trends Taking Over 2020 So Far
Raelene Morey • updated:
If you don’t know today’s most popular Instagram hashtags and trends, you’re probably missing out. And it could explain why your engagement stats are beginning to tank.
How to Optimize Your Twitter Business Account in 5 Simple Steps
John Hughes • updated:
Setting up a Twitter account is so easy that practically anyone can do it. However, instead of just going through the basic steps and calling it a day, you’ll want to spend some time optimizing your profile. This increases the likelihood of gathering lots of dedicated followers, as well as your chances of showing up in relevant searches.
How to Advertise on Instagram: A Step-by-Step Guide
Megan Jones • updated:
With higher numbers of people and brands using Instagram than ever before, knowing how to advertise on Instagram successfully is becoming an important skill. In this Instagram ads guide, we will look step-by-step at how to create and run ads on Instagram.
The New Instagram Algorithm: How to Use It to Boost Brand Visibility
Raelene Morey • updated:
The new Instagram algorithm just became much more transparent. Since 2016, Instagram has largely been a mystery—that’s when the social media platform replaced its chronological feed with a secret algorithm.
The idea behind the algorithm was simple: a chronological feed isn’t the best way for users to get the content they want. That’s why Instagram’s algorithm has been designed to better match users and content, simultaneously improving both user engagement and satisfaction.
TubeBuddy for YouTube: How to Build a Video Marketing Strategy With It
Dianna Gunn • updated:
YouTube can be one of the most powerful marketing tools in your online arsenal, but the sheer volume of content makes building a successful company channel a challenge. You need a coherent marketing strategy, high quality videos, and regular content and strategy audits to evaluate your progress and change course as necessary.
How to Use a Social Media Scheduler to Streamline Your Marketing
John Hughes • updated:
Social media is a hugely valuable marketing platform. However, you need to stay constantly active if you want to build and leverage a strong following. This means planning out your content in advance, then using a social media scheduler to automate the posting process.
Posting to Facebook From Instagram – Social Media Case Study #8
Chris Fitzgerald • updated:
Welcome to another social media case study. It was a quiet month with a few days of cyclonic activity when we all decamped for Belgrade and the 2018 edition of WordCamp Europe (aka the Russian sleep experiment).
YouTube SEO: How to Drive Traffic to Your Videos
John Hughes • updated:
If you’ve put hard work into developing a YouTube channel for your website or business, you’ll want to bring in as many viewers as possible. Relying on people to simply stumble across your videos isn’t going to be enough. Instead, you’ll need to hone an effective YouTube SEO strategy.
How to Go Live on Facebook and Boost Community Engagement – A Beginner’s Guide
Megan Jones • updated:
Facebook Live allows you to connect and engage with your viewers in real-time. This makes it a powerful and extremely useful tool for bloggers, influencers, and brands alike. But the thought of broadcasting live to thousands of followers can be daunting. Don’t worry! In this article, we will cover the basics of how to go live on Facebook, preparing you for a fun and successful live experience.
WordPress Social Login: How It Encourages Sign-Ups on Your Site and How to Use It
Raelene Morey • updated:
Password fatigue. It’s a thing. And if the recent GDPR overload in my inbox taught me anything, it’s that I’ve created a ridiculous number of accounts with different websites over the years, and I don’t remember even a quarter of the passwords for those accounts. Fortunately, you can save users like me from password fatigue, help them login faster (without having to reset their password every time!) and push customers through your checkout faster while at the same time reducing cart abandonment, all with one tool: social login, aka social sign-on.