How to Build a Data-Driven Marketing Campaign on Social Media
John Hughes • updated:
Putting together an effective social media marketing campaign takes a lot of time and effort. Developing a solid plan and choosing the right platforms are key steps in the process. However, all this work will be for naught if you fail to use a data-driven marketing approach.
The Only IFTTT Tutorial You Need – Here’s How to Use IFTTT for Social Media Marketing
John Hughes • updated:
Social media marketing is an immensely effective way to grow your audience and increase conversions. However, it can also take up a lot of time and effort. Given this, it’s worth looking for tools that can help you automate this type of marketing – such as by using an IFTTT applet.
How to Start a Newsletter: A Beginner’s Guide
John Hughes • updated:
When it comes to marketing your business online, there are a lot of avenues you can pursue. If you’re in search of maximum reach and the best results possible, you’ll want to explore as many of the top methods as you can. This includes learning how to start a newsletter.
How to Develop a Social Media Marketing Plan for Your Business (In 6 Steps)
John Hughes • updated:
No matter what type of business you’re running or how big (or small) it is, marketing via social media is vital. There are now more than 2.8 billion social media users across the globe – which means these platforms are your best way to reach a large audience. To do so, however, you’ll need a strong social media marketing plan.
6 Steps to Optimize Your LinkedIn Company Page
John Hughes • updated:
You’ve no doubt heard of LinkedIn, the social networking site aimed at making business connections and assisting with job hunting. You may even have your own personal profile there. However, unless you have a LinkedIn company page set up and optimized for your business, you’re not making the most you can out of the platform.
5 Social Listening Tools to Help You Understand Your Audience
John Hughes • updated:
We all hope that what people say to our faces is the same as what’s said when we’re not around. However, this isn’t always the case – especially when the ‘you’ in this scenario happens to be a business. This is why you should consider checking out some social listening tools.
How to Develop a Social Media Branding Strategy in 5 Steps
John Hughes • updated:
Most social media sites are designed to be simple enough for even a child to use. Therefore, it’s easy to assume that carrying out social media marketing for your business is just as simple. However, you won’t get far without some preparation – including developing a strong social media branding strategy.
3 Ways to Organize Your YouTube Brand Account to Improve the Viewer Experience
John Hughes • updated:
So, you’ve created a YouTube channel for your company, filled in all the essential details, and added some branding materials. You might have even uploaded your first video (or three). However, there are still a few ways you can optimize your YouTube brand account for maximum effect.
How to Optimize Your Twitter Business Account in 5 Simple Steps
John Hughes • updated:
Setting up a Twitter account is so easy that practically anyone can do it. However, instead of just going through the basic steps and calling it a day, you’ll want to spend some time optimizing your profile. This increases the likelihood of gathering lots of dedicated followers, as well as your chances of showing up in relevant searches.
How to Use a Social Media Scheduler to Streamline Your Marketing
John Hughes • updated:
Social media is a hugely valuable marketing platform. However, you need to stay constantly active if you want to build and leverage a strong following. This means planning out your content in advance, then using a social media scheduler to automate the posting process.
YouTube SEO: How to Drive Traffic to Your Videos
John Hughes • updated:
If you’ve put hard work into developing a YouTube channel for your website or business, you’ll want to bring in as many viewers as possible. Relying on people to simply stumble across your videos isn’t going to be enough. Instead, you’ll need to hone an effective YouTube SEO strategy.
How to Promote Your YouTube Channel and Attract New Audiences
John Hughes • updated:
YouTube is a good place to build a following, but there are many more effective locations to do so, and they can even amplify your subscriber count on YouTube. In fact, one of the best ways to promote your YouTube channel and attract new audiences to your videos is by sharing them on other social media sites.
How to Develop a Snapchat Marketing Strategy in 3 Steps
John Hughes • updated:
The popular social networking app Snapchat currently has about 200 million active monthly users. That’s a huge potential audience just waiting for you to target it with your marketing and content. However, in order to get the best results, you’ll need a clear Snapchat marketing strategy and some fundamental knowledge of the platform.
5 Ways to Integrate Twitter With Your WordPress Website
John Hughes • updated:
Twitter is one of the most popular social networking platforms, and for good reason. It enables users to instantly express their views to a vast audience, as well as tap into an expanding reservoir of resources and ideas. Because of this, it’s well worth learning how to integrate Twitter with WordPress.
How to Create a Twitter Marketing Strategy in 3 Steps
John Hughes • updated:
Twitter is a social media giant, with about 330 million active users every month. It’s also been around long enough to establish its own distinct audience and culture. Therefore, instead of approaching it like any other social media platform, you’ll want to develop a dedicated Twitter marketing strategy.
5 Steps to Building a Company YouTube Channel
John Hughes • updated:
When you think about social media, sites such as Twitter and Instagram probably come to mind first. It’s easy to forget that YouTube, the popular video hosting platform, is also a powerful social media network. Even if you don’t specialize in video content, it can be well worth your while to create a company YouTube channel.
Developing Your Social Media Brand Voice: A Beginner’s Guide
John Hughes • updated:
About 83% of B2B businesses in North America use social media as a marketing tool. That’s a lot of ‘noise’ you’ll need to cut through if you want to make a lasting impression. To give yourself a fighting chance, it’s crucial to create a strong social media brand voice.
How to Choose the Best Social Media Sites for Your Marketing Efforts
John Hughes • updated:
There’s no doubt that social media is an important channel for promoting yourself online. In an ideal world, you could market your business or website on every social site. However, your time and resources are limited, so you’ll need to determine the best social media sites for your brand to focus on.