Setting up a Twitter business account is so easy that practically anyone can do it. However, instead of just going through the basic steps and calling it a day, you’ll want to spend some time optimizing your profile. This increases the likelihood of gathering lots of dedicated followers, as well as your chances of showing up in relevant searches.
Let’s take a look!
It can be easy to look at rising stars such as Instagram and assume Twitter has had its day in the sun. However, this couldn’t be further from the truth. Twitter is still the fourth most popular English language social media network, boasting around 330 million active users.
There are a number of other key facts about Twitter that make its importance as a marketing platform clear. For example:
These are some impressive potential benefits. On the other hand, you aren’t likely to see them if you don’t take the time to put your Twitter business account together carefully. In the past, we’ve discussed the importance of developing a clear overall marketing strategy for the platform. The first step toward doing so effectively is to optimize your account.
Fortunately, creating a Twitter account that produces results isn’t difficult. All it takes is a little time and effort, as well as some knowledge about which elements are most vital. Let’s take a look at the most important strategies, one at a time.
This first step is the simplest, and may appear obvious at first glance. However, you might be surprised at how many users never fully complete their Twitter profiles. Adding in every basic detail about your company means visitors will have the information they need, right at their fingertips.
At a fundamental level, here’s the bare minimum your Twitter business account should contain. You can enter this information by selecting Edit profile from your account’s main page:
Once you have these basics out of the way, it’s time to have a little fun with your Twitter business account.
Maintaining consistent branding across your entire online presence is vital. For one thing, it will make your business more recognizable and memorable. Plus, the importance of strong imagery for getting people’s attention and making your message ‘stick’ can’t be overstated.
Therefore, you’ll want to incorporate your existing branding into your Twitter business account. There are two primary places to do this:
With those two elements taken care of, your front-facing Twitter business account should be looking good. Next, let’s examine some behind-the-scenes options.
Even if you’ve been using Twitter for a while, you may not have spent much time in your account settings. It can be easy to get hung up focusing on what the front end looks like, but you may also want to tweak a few things about the way your account works.
If you head to your profile’s Settings and privacy section, you’ll find a lot of options.
You’ll want to explore everything on offer here, paying special attention to:
Once you’re happy, don’t forget to save your changes, then move on to our next optimization tip.
If you’ve spent time on Twitter, you’re probably familiar with ‘pinned tweets’. This is a specific tweet set to be fixed at the top of a Twitter profile, even if it isn’t the latest message.
You can pin any tweet you like. Just click on the arrow in the top right-hand corner of a message, and select Pin to your profile page from the drop-down menu:
With that, your tweet will be featured at the top of your Twitter business account until you either unpin it or pin a different message. You can only have one tweet pinned at a time and it has to be a message you sent (i.e. not a ‘retweet’).
As simple as this feature is, it’s also quite versatile. You can use it to draw attention to whatever you most want visitors to see. Some examples of how to use your pinned tweet well include:
It’s generally a smart idea to keep a tweet like this pinned to your profile at all times. The opportunity to customize the first thing people see when they land on your Twitter business account is just too good to pass up. Just make sure to change out the pinned tweet every so often, so your profile can remain current.
Finally, let’s talk about Twitter ‘lists’. This is one of the platform’s lesser-known features, but one that can be used to add extra value to your Twitter business account.
A list in this context is simply a collection of Twitter accounts. You can see them by clicking on Lists right underneath any profile’s header image.
You can build any many lists as you like, add an unlimited number of profiles to them, and make them publicly viewable or private. This affords you a lot of flexibility.
While this feature can be used in many creative ways, there are two primary methods for using it to enhance your Twitter business account:
To set up either type of list, you can click on the Profile icon and select Lists, then choose Create new list from the left-hand sidebar:
You can give your list a name and description, set it to either public or private, and save it. Next, visit any profile you’d like to add to your new list. Select the More user actions icon, and pick Add or remove from lists:
That’s it! You can continue to add more profiles as needed. A side benefit of doing this is that people and businesses will be able to see when you’ve added them to one of your public lists – hopefully encouraging them to follow you in return.
In this post, we’ve looked at five simple but effective ways to optimize your account. To recap, they are:
Are there any other tips you want to share about how to create a strong Twitter business account? Share them with us in the comments section below!