How to Start a Podcast: A Step-by-Step Guide
Dianna Gunn • updated:
The podcast market may be more crowded today than it was even one year ago, but starting a podcast is still one of the best ways to build an audience and improve your reputation as an expert. A podcast can also become a valuable part of your body of work and eventually even a new income stream – and learning how to start a podcast is easier than it ever has been.
20 Actionable Social Media Marketing Tips for 2021
Dianna Gunn • updated:
The New Year is here and it’s time to finalize your social media plans for 2019. This guide will give you 20 social media marketing tips to help fill your social media calendar and five strategies you can use to improve engagement across your social media profiles.
How to Build a Brand on Social Media as a Creative
Dianna Gunn • updated:
The internet has created an endless number of opportunities for creative professionals. All you need to become your own boss is a creative skill and a domain name, or so the popular refrain goes. In the early days of the internet, it was even true. But today there’s an endless amount of competition on every website, and no amount of skill or talent will ensure the success of your career. You also need to understand how to build a brand.
10 of the Best Social Media Monitoring Tools to Help You Understand Your Audience
Dianna Gunn • updated:
Experimenting with different social media strategies based on what sounds exciting and interesting might result in a few successes, but if you want continuous growth for your social media presence, you need to base your strategies on data. That’s where social media monitoring tools come in.
How to Livestream on YouTube: A Beginner’s Guide
Dianna Gunn • updated:
Hosting livestreams on your YouTube channel is one of the best ways to add variety to your content, encourage audience interaction, and collaborate with other creators. It can also be intimidating the first time, especially if you’re still new to video creation. But there’s no reason to be afraid. This guide will show you exactly how to livestream on YouTube.
How to Get Paid on YouTube (Without Relying on YouTube Ads)
Dianna Gunn • updated:
The primary goal of your YouTube channel might be to develop a relationship with your brand’s audience, but wouldn’t it be nice to make a little money, too? After all, you put several hours of hard work into every video. But YouTube partnerships aren’t available to everyone, and only the largest channels earn significant money. So the question is, how to get paid on YouTube when you’re first starting out?
4 YouTube Alternatives to Consider in Your Video Marketing Strategy
Dianna Gunn • updated:
Between YouTube’s ever-changing algorithms and the sheer amount of competition, it’s become extremely difficult to establish a channel on YouTube. But video is the way of the future; by 2021, an estimated 82% of all internet traffic will be video. So what’s a brand to do? Publish videos with YouTube’s competitor sites, of course. In this article, we’ll explore the best YouTube alternatives and help you choose the right one for your brand.
TubeBuddy for YouTube: How to Build a Video Marketing Strategy With It
Dianna Gunn • updated:
YouTube can be one of the most powerful marketing tools in your online arsenal, but the sheer volume of content makes building a successful company channel a challenge. You need a coherent marketing strategy, high quality videos, and regular content and strategy audits to evaluate your progress and change course as necessary.
How to Create the Ideal Social Media Calendar That Will Grow Your Following
Dianna Gunn • updated:
Posting on social media whenever you feel like it is not going to get your brand very far. If you want to attract consistent attention, engagement and growth, you need to post regularly. The easiest way to do this is by creating a social media calendar and scheduling your posts in advance. Here’s how.
Most Shared Content Studied: The Post Formats That Get Shared the Most on Social Media
Dianna Gunn • updated:
The true power of social media is the ability to get dozens, hundreds or even thousands of people to share your messages, but people won’t share just anything. In fact, today’s online customers are more discerning than ever. That’s why it’s essential to focus your social media strategy only on the most shared content – the post formats that are likely to result in the most shares.
How to Use Facebook Advertising Campaigns to Boost Your Business
Dianna Gunn • updated:
Are you a small business owner struggling to create effective Facebook advertising campaigns? This guide is here to help!
How to Find Social Media Audience for Your Business: From Demographics, All the Way to Which Platforms to Use and What to Post
Dianna Gunn • updated:
For many businesses the biggest challenge of social media marketing is connecting with the right audience. Today I’d like to help you find your ideal social media audience by figuring out who your target demographic is, what social media platforms they hang out on, and what kind of content they’re most interested in.