A social media MCP server lets an AI assistant like Claude or ChatGPT talk directly to a social media tool: read your queue, draft posts, and sometimes publish them. Only some of these servers can post or schedule, and the official picture differs by network: no LinkedIn-built server turned up, X’s hosted server doesn’t document regular posting, and Meta’s covers ads only. A popular browser-session LinkedIn tool also warns that your account can be restricted or banned.
The short version: Buffer, Metricool, Postiz and Zoho Social document posting or scheduling through their own servers, Metricool’s works on its free plan, and if your content lives in WordPress, our own Revive Social paired with Easy MCP AI re-shares your posts from Claude. Whichever you pick, check account scope, approval prompts and destructive actions before you connect.
👉 In this post, we’ll sort the three kinds of social media MCP servers, compare ten of them on what their own docs say they can do, answer the “is there an official one?” question for LinkedIn, X, Facebook and Instagram (plus where TikTok fits), and flag the ones to treat with care. Let’s get started!
In this post:
MCP (Model Context Protocol) is an open standard, created by Anthropic, for connecting AI applications to tools and data. A social media MCP server applies that idea to social media: it gives Claude a set of tools for a social platform or a scheduling tool.
There are three kinds, and they are not interchangeable:

Every cell reflects what the vendor’s own documentation confirms. “Not documented” means the page does not say, not that the feature is missing.
| Server | Who runs it | Can it post? (documented) | LinkedIn / X | Sign-in | Free way to start |
|---|---|---|---|---|---|
| Revive Social + Easy MCP AI | Ours, on your WordPress site | Queues shares of your posts | Pro / free | OAuth consent | Yes, both plugins free |
| Buffer | Buffer, hosted | Yes, post and schedule | Yes / yes | OAuth | Free plan; MCP on it not stated |
| Metricool | Metricool, hosted | Yes, schedule and edit | Yes / yes | OAuth or token | Any plan, Free included |
| Postiz | Postiz, hosted (the app itself can be self-hosted) | Yes, publish or schedule | Yes / yes | OAuth or API key | 7-day free trial; self-hosting is free (MCP on it not stated) |
| Zoho Social | Zoho, hosted | Yes, publish or schedule | Yes / yes | Zoho Social account sign-in (method not stated) | Free start advertised (plan not stated) |
| Zapier MCP | Zapier, hosted | Via your Zapier app actions | Company Pages / via scheduler apps | OAuth or token | Free plan; MCP on it not stated |
| X | X Corp, hosted and self-hosted | Self-hosted xmcp lists createPosts | X only | Own developer app | No, pay per use |
| Hootsuite | Hootsuite, four hosted servers | Drafts documented | Not documented | Pre-built connectors | Not documented; active account required |
| Vista Social | Vista Social, hosted | Drafts documented | Not documented | OAuth | Paid plans only |
| Agorapulse | Agorapulse, hosted | Drafts today; no publish-now by design | Not documented | Not documented | Not documented; all subscribers get it |
Most of the ten name Claude in their own documentation, the sign-in column shows how each connects where the vendor documents it, and the per-network surprises are next.
The per-network question dominates this search, so here is the answer, network by network.
A search of LinkedIn’s GitHub organization turns up no MCP server, and LinkedIn’s Share on LinkedIn documentation mentions none. The official posting path is the Share on LinkedIn API with your own app and the w_member_social scope, which is what a self-built server would use. The community tool discussed in the risks section uses your logged-in browser session; several top results for “linkedin mcp” focus on lead generation and outreach rather than publishing.
X runs two official servers: a hosted one at api.x.com/mcp and the self-hosted xmcp. The catch: the hosted server’s documented capabilities are reads, bookmarks and Articles, not regular posts. Posting through X’s own tooling means self-hosting xmcp (its tool list has createPosts and deletePosts) with your own developer app, on pay-per-use pricing.
Meta hosts an official MCP server, but for ads: its advertised permissions are ads, catalog and business scopes plus basic Page and Instagram read scopes, and no organic-publishing scope appears. For regular Page or Instagram posts, the options are the community Graph API servers (below) or a scheduler.
This roundup did not check for a TikTok-built server. Some of the schedulers below list TikTok among their networks (Buffer, Postiz and Zoho Social do), and Sprout Social‘s official MCP goes the other direction: it answers ChatGPT questions about your TikTok post performance, with write actions not supported.
We have bias here: Revive Social and Easy MCP AI are our own plugins, so they come first in the ranking, with their limits stated up front.
How the ranking was built: every capability below comes from the vendor’s own MCP documentation, pricing pages, the platforms’ developer docs or the GitHub repos, and only the first entry was run live. Servers that document publishing or scheduling rank above ones that only read or draft, and within each group the order weighs official status, networks covered, sign-in, a free way to start and maintenance together. Scrapers and browser-session tools sit in the risks section, not the ranking.
The scope first: this isn’t a general posting server. Revive Social shares content that already exists on your WordPress site (posts in the free version; Pro adds the other post types, like pages and WooCommerce products, plus media sharing) to the social accounts you connect, once on publish and then again on a recycling schedule. Easy MCP AI, a free plugin, is what exposes that to Claude.
The free version shares to Facebook Pages and X. Pro adds Instagram, Facebook Groups, LinkedIn, Tumblr, Google Business Profile, VK, Telegram, Mastodon and Bluesky. Since version 9.4.3, the free plugin registers seven WordPress abilities that Claude sees as tools once they are enabled, covering connected accounts, the schedule, the queue, the content filter and sharing a published post.
Six of the seven switch on by default when you connect through Revive Social’s “Connect with your AI agent” link, and the share ability stays off until an admin enables it. If Easy MCP AI was installed before Revive Social, none of the seven are on, so tick Revive under Easy MCP AI › Tools › Abilities. The share ability queues a share of one published post to one account rather than posting instantly, and its dry-run mode previews the share and posts nothing. Treat that “off” as a default, not a safeguard: switching a tool off removes that tool, not every route to the action. The least-privilege setup is a Custom Easy MCP key that includes the Revive abilities and leaves out the REST API tools.

In Claude Code sessions against a local WordPress site with no social accounts connected, asking Claude to skip anything with “giveaway” in the title and to leave out Press releases updated Revive Social’s content filter, and both changes showed up in the plugin’s settings screen. The keyword filter matches words in the post title or content, and saving the filter clears the current sharing queue. Asked what was scheduled next, Claude read the account list, the queue and the schedule and reported no connected accounts and sharing stopped, and in direct calls to the write abilities (content filter, schedule and queue) the paid-plan changes (post types, maximum post age, more than three taxonomy terms on a site first installed at 8.5.3 or later, custom schedules, queue edits) each came back with an upgrade error naming Revive Social Pro or its business plan. No share was sent in these runs, so the queued-share and dry-run behavior described above comes from the plugin’s code.

The limits matter as much: none of the seven abilities can connect or disconnect accounts, start or stop sharing, or read the sharing log, and the AI abilities need WordPress 6.9 or newer. Revive Social’s own service at app.revive.social is also involved: app-based account sign-in, X shares for accounts connected through it, and a log of each successful share to X, Bluesky, Tumblr or LinkedIn (content, link, handle, site URL and license key) go through it. If the connector part is new, our guide to connecting Claude to WordPress covers it, and our WordPress social media plugins roundup covers the wider field.
⚙️ Key features:
💳 Pricing: Free on WordPress.org. Pro plans start at $99 for the first year (introductory price; renewals at full price).
Who should use this? WordPress publishers who want existing posts shared and recycled from Claude. If your content does not live in WordPress, start with the scheduler entries.
Buffer runs an official hosted server at mcp.buffer.com/mcp, and sign-in is OAuth with no API key: search for Buffer in Claude’s connector list. Its guide lists the write tools, the approval prompts it recommends and the rate limits that apply.
Its post tool schedules or publishes to one channel and works for Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google Business, Mastodon, TikTok, Threads, Bluesky, Substack and Start Page. You can add to the queue (the default), share now, share next or pick a custom time, and there are tools for edits, drafts, ideas and analytics.
Two cautions before connecting: the connection covers your whole Buffer account with no per-organization scoping, and Buffer advises leaving the approval prompts on, because create_post can publish immediately and delete_post cannot be undone.
⚙️ Key features:
💳 Pricing: Free plan with 3 channels and 10 scheduled posts each; whether MCP is included on it is not stated. Paid starts at $5 per channel a month, billed yearly ($60).
Who should use this? Most marketers: one official hosted server and wide network coverage, though MCP access on the free plan is not stated.
Metricool’s official server lives at ai.metricool.com/mcp, with OAuth sign-in or a token, and it works on any Metricool plan, including the free one (your plan limits still apply).
It schedules posts for a set time or at Metricool’s recommended best time, edits already-scheduled posts, and covers Instagram (posts, reels, stories), LinkedIn, Facebook, X, Threads and Bluesky. Analytics are in, including ad-account analytics, but managing ad campaigns is not available through the MCP.
⚙️ Key features:
💳 Pricing: Any plan works, including Free.
Who should use this? Creators and small teams who want to start on a free plan.
Postiz is an open-source scheduler (AGPL-3.0) you can self-host, and its docs list 13 tools on its official MCP server. Sign-in is OAuth or an API key; with OAuth, Claude only touches the accounts you already connected.
It can schedule, draft or immediately publish to 30+ platforms, including X, LinkedIn, Instagram and TikTok, and it throws in image generation and video clipping. Postiz itself asks that there is always a human in the loop, good advice for every entry here.
Self-hosting is free software, but you bring each network’s developer app, and Postiz warns approvals can take weeks and several rounds of review.
⚙️ Key features:
💳 Pricing: Hosted plans run $29 to $99 a month with a 7-day free trial; every plan includes the MCP server.
Who should use this? Agencies and tinkerers who want open source and many channels.
Zoho Social’s MCP runs through mcp.zoho.com, where you create a server and pick exactly which tools it exposes. That per-tool scoping limits what the AI can reach.
Zoho says its 31 tools can publish immediately or schedule across Facebook, Instagram, LinkedIn, X, TikTok, Pinterest and more, manage drafts and the queue, and validate every post against per-network character limits and media constraints before it goes out.
⚙️ Key features:
💳 Pricing: Zoho advertises a free start; an active Zoho Social account is required.
Who should use this? Teams in the Zoho ecosystem, or anyone wanting tight tool scoping.
Zapier MCP isn’t a social tool: it’s Zapier’s general automation layer, and it posts only through the Zapier app actions you enable. For social, the documented path is posting updates to a LinkedIn Company Page; Zapier’s own Twitter integration stopped working in August 2023, though its Twitter page points to scheduler apps like Buffer and Hootsuite for posting to X. Our Zapier automation guide shows the broader pattern.
⚙️ Key features:
💳 Pricing: Each successful tool call uses two tasks from your Zapier plan, and the free plan includes 100 tasks a month (whether MCP runs on it is not stated).
Who should use this? Anyone already on Zapier who wants occasional automated posts, not a scheduler.
This is the developer route from the per-network answer above. For posting, you run xmcp from X’s developer platform yourself. Either way you need your own X developer app; on the hosted server, app-only Bearer authentication supports reads without user context, while actions that act as you require the xurl OAuth bridge.
The API is pay per use: $0.015 per post, $0.200 per post with a link.
⚙️ Key features:
💳 Pricing: No subscription; you buy API credits in X’s Developer Console.
Who should use this? Developers who only need X and can manage an app and credits.
Hootsuite runs four hosted MCP servers, one per product: Perch for content and publishing, Nest for the inbox, Lumen for listening and Parliament for employee advocacy. They connect to ChatGPT and Claude through pre-built connectors.
Perch drafts posts, brainstorms ideas and reviews performance from chat, and Hootsuite’s prompt library includes “Post this to X and Instagram at the same time”. Hootsuite’s MCP page lists no tools, so treat publishing as vendor-described rather than documented.
⚙️ Key features:
💳 Pricing: You need an active Hootsuite account with access to the relevant product.
Who should use this? Existing Hootsuite customers who already have access to Perch, Nest, Lumen or Parliament.
Vista Social’s hosted server (mcp.vistasocial.com/mcp) connects with one OAuth link, and access starts on every paid plan: Free and AppSumo plans are excluded.
Its setup guide is deliberately draft-first: for your first write action, ask Claude to create a draft, then review profile, date, copy, media and network settings inside Vista Social before publishing. Publishing straight from the MCP is not documented. The OAuth grant is revocable in the security settings.
⚙️ Key features:
💳 Pricing: Paid plans only.
Who should use this? Vista Social customers who want AI drafts with a human review step.
Agorapulse launched its MCP on October 29, 2026, available to all subscribers, and you also need a paid AI plan (Claude Pro or above).
It is approval-first by design: every post and reply the AI drafts is reviewed and approved by a person before it goes out, and Agorapulse chose not to give the AI a publish-now action. Scheduling, editing and deleting from the assistant are announced, not shipped. What works today: reports, listening insights, inbox summaries and post drafts.
⚙️ Key features:
💳 Pricing: Included for all Agorapulse subscribers.
Who should use this? Teams whose main worry is an AI posting unreviewed content.
If you are building posting into a product rather than scheduling your own content, four vendors sell API-first access with MCP on top. Ayrshare documents 33 tools, authenticates only with a Bearer API-key header and says a personal Claude custom connector cannot send that header, so it recommends Claude Code; Anthropic’s connector form now lists a request-headers field, but the two together are untested. Plans start at $149 a month. Outstand says it offers 28 tools across 12 platforms, with OAuth or an API key and a free tier. Zernio advertises 280+ tools (the vendor’s number) and makes the first 2 connected accounts free. Blotato takes an API-key header, starts at $29 a month, and its page says it posts to LinkedIn on the official API rather than browser automation.
Three GitHub projects use the networks’ official APIs with your own developer keys: EnesCinr/twitter-mcp posts tweets and reads timelines (407 stars; the X API’s pay-per-use pricing applies), HagaiHen/facebook-mcp-server posts and schedules to a Facebook Page with your Page access token (234 stars), and jlbadano/ig-mcp publishes to Instagram Business accounts via the Graph API, some permissions needing Meta’s App Review (204 stars). The code is free, but you maintain the servers, and your keys are your responsibility.
A few patterns deserve caution, whatever you pick:
So, which one? WordPress publisher: Revive Social with Easy MCP AI. Wide network coverage from one hosted server: Buffer. Free, documented start on the major networks: Metricool. Open source: Postiz. Tight control over what the AI may do: Zoho Social. X only, with developer skills: xmcp. Nothing posted without approval: Agorapulse.
Which network are you handing to Claude first?
Let us know in the comments section below!

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