Social Media Image Sizes: The Complete 2026 Cheat Sheet
Revive.Social Editorial Nothing makes a brand look sloppier than a stretched logo, a cropped product photo, or a link preview that shows the wrong half of the image. The fix takes ten minutes: the right dimensions, once, in one place. This is that place.
👉 Below you’ll find every social media image size that matters in 2026, platform by platform, plus the link-preview specs (og:image and X cards) that decide how your website looks when it’s shared. Bookmark it; we keep it current.
Quick answer: the 8 sizes most people actually need
| Use | Size (px) | Ratio |
|---|---|---|
| Square feed post (Instagram, Facebook, LinkedIn) | 1080 x 1080 | 1:1 |
| Portrait feed post (Instagram, best performing) | 1080 x 1350 | 4:5 |
| Stories / Reels / TikTok / Shorts (vertical) | 1080 x 1920 | 9:16 |
| Link preview image (og:image) | 1200 x 630 | 1.91:1 |
| X post image (landscape) | 1200 x 675 | 16:9 |
| LinkedIn post image (landscape) | 1200 x 627 | ~1.91:1 |
| YouTube thumbnail | 1280 x 720 | 16:9 |
| Pinterest pin | 1000 x 1500 | 2:3 |
If you only memorize one row: make everything either 1080 x 1080 (feeds) or 1080 x 1920 (vertical formats), and set a 1200 x 630 preview image on your site. That covers 90% of bad-image problems.
Facebook image sizes
| Placement | Size (px) | Notes |
|---|---|---|
| Feed post (square) | 1080 x 1080 | Safest all-rounder |
| Feed post (landscape) | 1200 x 630 | Also the link-share format |
| Stories | 1080 x 1920 | Keep text clear of the top and bottom edges, where the app’s UI overlays sit |
| Page cover photo | 851 x 315 | Desktop display; crops taller on mobile, keep focus centered |
| Event cover | 1200 x 628 | Center the key content |
| Profile photo | 320 x 320 (displays as circle) | Upload larger for sharpness |
Instagram image sizes
| Placement | Size (px) | Notes |
|---|---|---|
| Square post | 1080 x 1080 | The classic 1:1 |
| Portrait post | 1080 x 1350 | 4:5; takes the most feed space of the three feed formats |
| Landscape post | 1080 x 566 | 1.91:1; smallest feed presence |
| Stories | 1080 x 1920 | 9:16; mind the UI zones top and bottom |
| Reels cover | 1080 x 1920 | Feed shows it cropped to 1:1, keep the subject centered |
| Profile photo | 320 x 320 | Displays as a circle |
Our older guide to Instagram photo sizes goes deeper on the feed formats; the table above is the current 2026 reference.
X (Twitter) image sizes
| Placement | Size (px) | Notes |
|---|---|---|
| Post image (landscape) | 1200 x 675 | 16:9, the current recommendation |
| Post image (square) | 1080 x 1080 | Also displays well |
| Header photo | 1500 x 500 | 3:1; keep text off the lower-left (avatar overlap) |
| Profile photo | 400 x 400 | Circle crop |
| Card image (summary_large_image) | 1200 x 675 | Set via Twitter card tags on your site |
LinkedIn image sizes
| Placement | Size (px) | Notes |
|---|---|---|
| Post image (landscape) | 1200 x 627 | The classic LinkedIn link/post format |
| Post image (square) | 1080 x 1080 | Strong in-feed presence |
| Company page cover | 1128 x 191 | Very wide; keep the message dead-center |
| Article / newsletter hero | 1200 x 644 | Long-form headers |
| Company logo | 400 x 400 | Test it on light and dark backgrounds |
| Personal profile photo | 400 x 400 | Circle crop |
TikTok image sizes
| Placement | Size (px) | Notes |
|---|---|---|
| Video | 1080 x 1920 | 9:16 full-screen vertical |
| Profile photo | 200 x 200 | Upload larger; displays small |
| Carousel photos | 1080 x 1920 | Same vertical canvas as video |
Pinterest image sizes
| Placement | Size (px) | Notes |
|---|---|---|
| Standard pin | 1000 x 1500 | 2:3, the recommended ratio |
| Square pin | 1000 x 1000 | Works, less feed presence |
| Profile photo | 165 x 165 | Circle crop |
| Board cover | 800 x 450 | 16:9 |
YouTube image sizes
| Placement | Size (px) | Notes |
|---|---|---|
| Thumbnail | 1280 x 720 | Minimum width 640 px; YouTube recommends up to 3840 x 2160 for videos (per YouTube Help) |
| Shorts | 1080 x 1920 | Vertical; up to 2160 x 3840 recommended |
| Channel art (banner) | 2560 x 1440 | Safe area ~1546 x 423 center; TVs show the full canvas |
| Channel icon | 800 x 800 | Renders as a circle |
Threads and Bluesky image sizes
| Placement | Size (px) | Notes |
|---|---|---|
| Threads post image | 1080 x 1080 or 1080 x 1350 | Square and portrait both display natively; up to 10 images per post |
| Bluesky post image | 1080 x 1080 or 1200 x 675 | Up to 4 images per post; portrait, square, and landscape all render inline |
Link previews: og:image and X card sizes (and how to set them in WordPress)
When someone shares your page, the platform doesn’t see your beautiful post images; it reads the preview tags in your site’s HTML. Get these two right and every share looks intentional:
- og:image (Facebook, LinkedIn, Threads, Slack, WhatsApp): 1200 x 630. This is the single most important image on your website for social traffic.
- X card (summary_large_image): 1200 x 675. X falls back to og:image if its own tags are missing, so one good 1200 x 630 default covers almost everything.
On WordPress, set them in your SEO plugin (Yoast, Rank Math, or similar): each has a “Social” section per post and a site-wide default image. If a preview ever shows a stale or wrong image, run the URL through the official debuggers to clear the platform’s cache; our guide to using the Facebook Debugger to fix WordPress images walks through it.
Serving all these sizes without slowing your site
Right sizes are half the job; the other half is delivery. A 3 MB PNG sized perfectly still loses the visitor on a phone connection. The checklist that covers it: export at the exact display size (no 4000 px uploads), compress to sensible quality (JPG for photos, PNG only where you need transparency), let WordPress generate its smaller sizes automatically, and serve everything through a CDN with lazy loading so off-screen images wait their turn.
This is the piece Optimole automates: it resizes images per device, serves them from a CDN in modern formats, and lazy-loads below-the-fold media, so your 1080 x 1350 portrait looks sharp on a retina phone without shipping 3 MB to someone on 4G. However you handle it, don’t skip the delivery half.
Final thoughts 📐
Image sizing is boring until it costs you reach: a cropped product shot, a blurry banner, a link preview showing your footer instead of your headline. Spend ten minutes with the tables above, set your site-wide 1200 x 630 preview image today, and your brand stops looking accidental everywhere it’s shared. Sizes drift over time; when a platform moves them, we update this sheet.
Which platform’s image specs trip you up most often? Let us know in the comments section below!
