How to Use LinkedIn Showcase Pages to Market Your Brand

by Author Image John Hughes • updated:
LinkedIn Showcases

Branding your company or business may demand more than you ever envisaged. With the multitude of businesses starting up and rebranding every year, you’ll need to be very creative to catch the attention of your prospective clients and partners. Having a well-developed LinkedIn showcase page can be a good way to go about this.

A Comprehensive Guide to Blogging on LinkedIn in 2023

by Author Image John Hughes • updated:
A comprehensive guide to blogging on LinkedIn

On the surface, LinkedIn is all about networking and job hunting. However, tackled in the right way, blogging on LinkedIn can become a powerful form of networking.

4 Simple Strategies to Boost Brand Awareness on Facebook

by Author Image John Hughes • updated:
4 Simple Strategies to Boost Brand Awareness on Facebook

Using Facebook to enhance your company’s brand awareness can be a difficult task. While it’s a simple platform to use, it can take much time and effort before you start seeing results.

How to Identify and Target Your Facebook Audience (4 Key Strategies)

by Author Image John Hughes • updated:
How to identify and target your Facebook audience

As with any type of marketing campaign, Facebook ads and promotions are most successful when they’re targeted. Once you understand who your Facebook audience is, you’ll be better positioned to tailor content to them. Ultimately, this will help you realize higher engagement and conversion rates.

How to Build a Trustworthy Social Media Reputation

by Author Image John Hughes • updated:
How to build a trustworthy social media reputation

Your social media branding plays a major role in consumers’ perception of your company. More specifically, whether they perceive you as trustworthy enough to purchase from. Unfortunately, trust doesn’t happen overnight. It must be earned gradually.

TikTok Marketing Guide: Everything You Need to Know to Get Started

by Author Image John Hughes • updated:
Tiktok Marketing: A Beginner's Guide

As a marketer, part of your job is staying on top of the latest online and social media trends to help your brand stay relevant. One platform becoming impossible to ignore is the video-sharing app, TikTok. However, you may be wondering whether TikTok marketing is actually a ‘thing.’

5 Types of Videos to Build a YouTube Video Marketing Strategy Around

by Author Image John Hughes • updated:
Types of videos to build your YouTube video marketing strategy around

Broadly speaking, there are quite a few ways you can go about YouTube video marketing. Outside of paid-for campaign strategies, building up your content offerings is another viable option. However, choosing the types of videos to create and showcase can cause you some ‘decision paralysis.’

Social Media Best Practices – How to Customize Your Content for Each Platform

by Author Image John Hughes • updated:
Social media best practices

Cross-posting across all of your social media might be easy, but it’s not the best approach. Every platform is different, so you’ll need to use different strategies on each one. In this post, we’ll discuss how social media best practices vary by platform. Then we’ll provide you with five tips you can use for tailoring posts for each social channel.

4 Strategies to Get More Facebook Reviews for Your Business

by Author Image John Hughes • updated:
How to get more Facebook reviews for your business

A healthy collection of Facebook reviews can help distinguish your page, build trust, and boost sales. Plus, with the right approach, they can be easy to accumulate. In this post, we’ll discuss the importance of Facebook reviews as well as how (and why) you should enable them. Then we’ll provide four tips for getting more reviews on your Facebook page. Let’s get started!

Boost Your Inbound Marketing Strategy? 4 Ways to Do It With Social Media

by Author Image John Hughes • updated:
How to use social media to boost your inbound marketing strategy

You know that social media is important. Unfortunately, like many marketers, you might make the mistake of treating it as a separate, disjointed entity rather than a vital component in your inbound marketing strategy.

YouTube Analytics: 5 Metrics You Need to Understand

by Author Image John Hughes • updated:
YouTube Analytics: The Metrics You Need to Understand

YouTube is an incredibly powerful platform for marketers. However, if you want to get the most from your channel, it’s essential to have a strategy for assessing its performance. Fortunately, YouTube Analytics presents an opportunity to gain actionable data and insight.

Social Media Engagement: A Beginner’s Guide for 2022

by Author Image John Hughes • updated:
Social Media Engagement: A Beginner's Guide

As a marketer, you probably already know that social media engagement is crucial to the success of many, if not most, businesses today. What’s less obvious is how it works, let alone how to measure or improve it.

How Video Reach Campaigns Simplify YouTube Video Advertising

by Author Image John Hughes • updated:
How Video Reach campaigns simplify YouTube video advertising

Video is a very effective tool for you to incorporate into your business’ marketing strategy. Until recently, YouTube video advertising required you to choose between various video ad formats for each campaign. Deciding which to use could be challenging, and in some cases, costly.

How to Use Geotags to Boost Your Social Media Presence

by Author Image John Hughes • updated:
How to use geotags to boost your social media presence

‘Geotags’ are the geographical locations added to a post, picture, or status update on social media. By incorporating geotagging in your social media strategy, you can boost brand visibility and increase engagement.

A Guide to Understanding Your Instagram Audience

by Author Image John Hughes • updated:
A guide to understanding your Instagram audience

Understanding your Instagram audience can help you focus your marketing strategy in a way that guarantees results. The more you know about your audience’s demographics, the greater your chance of success will be. Leveraging Instagram analytics and insights can help you refine and align your posts to your target audience to boost engagement.

6 Tips for Creating a Social Media Brand Aesthetic

by Author Image John Hughes • updated:
How to create a social media brand aesthetic

With more than 90 percent of businesses using social media as a marketing tool, the competitiveness of these platforms is intensifying. To keep your identity on social media consistent and effective, you must develop a brand aesthetic. This aesthetic will make it easier to align your social channels, accurately reflect the tone and style of your business, and establish a memorable presence.

How to Create a Consistent Brand Identity to Boost Your Social Media Visibility

by Author Image John Hughes • updated:
How to develop a consistent brand identity on social media

In this article, we’ll discuss the importance of having consistent branding across social media platforms. Then, we’ll provide you with five tips for creating and implementing a uniform brand identity. Let’s get started!

How to Get Followers on Any Social Media Platform: 6 Ways to Boost Your Follower Count

by Author Image John Hughes • updated:
How to get followers on any social media platform

Many businesses are interested in learning how to get followers on social media. Unfortunately, it doesn’t usually happen overnight. While you may think using potentially damaging ‘quick-win’ techniques is the only way to increase your follower count quickly, it’s better to keep your brand authentic.

Most Searched Articles

How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results

Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager ...

4 Instagram Alternatives for Marketers to Watch in 2022

Platforms like Facebook, Instagram, and Twitter have become ubiquitous in western culture, but there are always new platforms trying to rise to the surface. In this article, we’re going to examine some of the social media platforms that hope to ...

How to Regram Images the Legal and Moral Way

A "regram" is seen on a daily basis for many Instagram users - and many companies, or influencers, use regramming for high-quality, user-generated content. What's regramming? It's the act of using someone else's Instagram photo and resharing it on ...

Handpicked Articles

Social Media SEO: How to Optimize Your Profiles on Major Platforms

Search Engine Optimization (SEO) isn’t just important on websites. It’s also crucial when it comes to your social media content. Social media profiles often rank above actual websites on search engines, so you want to make sure your profiles are ...

Revive Old Posts Review: How 3 Months of ROP Transformed Our Twitter Account

Here at Revive.Social, we believe in the power of data. We know automation works, and we know our Revive Old Post plugin is an effective way to automate your social media presence and boost high-quality content on your WordPress site. However, ...