5 Types of Videos to Build a YouTube Video Marketing Strategy Around
John Hughes • updated:
Broadly speaking, there are quite a few ways you can go about YouTube video marketing. Outside of paid-for campaign strategies, building up your content offerings is another viable option. However, choosing the types of videos to create and showcase can cause you some ‘decision paralysis.’
Social Media Best Practices – How to Customize Your Content for Each Platform
John Hughes • updated:
Cross-posting across all of your social media might be easy, but it’s not the best approach. Every platform is different, so you’ll need to use different strategies on each one. In this post, we’ll discuss how social media best practices vary by platform. Then we’ll provide you with five tips you can use for tailoring posts for each social channel.
4 Strategies to Get More Facebook Reviews for Your Business
John Hughes • updated:
A healthy collection of Facebook reviews can help distinguish your page, build trust, and boost sales. Plus, with the right approach, they can be easy to accumulate. In this post, we’ll discuss the importance of Facebook reviews as well as how (and why) you should enable them. Then we’ll provide four tips for getting more reviews on your Facebook page. Let’s get started!
Boost Your Inbound Marketing Strategy? 4 Ways to Do It With Social Media
John Hughes • updated:
You know that social media is important. Unfortunately, like many marketers, you might make the mistake of treating it as a separate, disjointed entity rather than a vital component in your inbound marketing strategy.
YouTube Analytics: 5 Metrics You Need to Understand
John Hughes • updated:
YouTube is an incredibly powerful platform for marketers. However, if you want to get the most from your channel, it’s essential to have a strategy for assessing its performance. Fortunately, YouTube Analytics presents an opportunity to gain actionable data and insight.
Social Media Engagement: A Beginner’s Guide for 2022
John Hughes • updated:
As a marketer, you probably already know that social media engagement is crucial to the success of many, if not most, businesses today. What’s less obvious is how it works, let alone how to measure or improve it.
How Video Reach Campaigns Simplify YouTube Video Advertising
John Hughes • updated:
Video is a very effective tool for you to incorporate into your business’ marketing strategy. Until recently, YouTube video advertising required you to choose between various video ad formats for each campaign. Deciding which to use could be challenging, and in some cases, costly.
A Guide to Understanding Your Instagram Audience
John Hughes • updated:
Understanding your Instagram audience can help you focus your marketing strategy in a way that guarantees results. The more you know about your audience’s demographics, the greater your chance of success will be. Leveraging Instagram analytics and insights can help you refine and align your posts to your target audience to boost engagement.
6 Tips for Creating a Social Media Brand Aesthetic
John Hughes • updated:
With more than 90 percent of businesses using social media as a marketing tool, the competitiveness of these platforms is intensifying. To keep your identity on social media consistent and effective, you must develop a brand aesthetic. This aesthetic will make it easier to align your social channels, accurately reflect the tone and style of your business, and establish a memorable presence.
How to Create a Consistent Brand Identity to Boost Your Social Media Visibility
John Hughes • updated:
In this article, we’ll discuss the importance of having consistent branding across social media platforms. Then, we’ll provide you with five tips for creating and implementing a uniform brand identity. Let’s get started!
How to Get Followers on Any Social Media Platform: 6 Ways to Boost Your Follower Count
John Hughes • updated:
Many businesses are interested in learning how to get followers on social media. Unfortunately, it doesn’t usually happen overnight. While you may think using potentially damaging ‘quick-win’ techniques is the only way to increase your follower count quickly, it’s better to keep your brand authentic.
8 Tips for Posting Videos on Instagram Effectively (2022)
John Hughes • updated:
In this post, we’ll take a look at why Instagram video content is so valuable. Then we’ll walk you through eight key tips for creating Instagram videos, posting videos on Instagram, and using them to maximum effect. Let’s get to work!
How to Use the Facebook Pixel to Improve Facebook Advertising Campaigns
John Hughes • updated:
Advertising has become the cornerstone of successful Facebook marketing. One of the best ways to increase your success with Facebook advertising is to learn how to use the Facebook pixel, a piece of code that lets you measure, optimize, and grow your audiences through ad campaigns.
5 New Instagram Features Brands Need to Know About
John Hughes • updated:
Social media is an important part of any online marketing strategy. However, because popular platforms such as Facebook and Instagram are always evolving, it can be difficult to stay on top of the latest trends and updates. New Instagram features are worth paying attention to, though.
How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results
John Hughes • updated:
Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.
How to Become an Influencer: Your Guide to Success on Social Media
John Hughes • updated:
The term ‘influencer’ has become a bit of a buzzword online. It seems nearly everyone wants to be an influencer on social media, but in practice, it takes more than posting a lot and amassing followers. Of course, you can have a high follower count, but if it doesn’t translate to conversions, you’re not actually going to influence anyone.
Facebook Workplace: How it Works + How It Can Benefit Your Business
John Hughes • updated:
Most people aren’t familiar with Facebook’s work collaboration service. However, Facebook Workplace offers a lot of the same features other big-name tools do. You can use it to set up multiple communication channels, keep track of project progress, set up events, and more. Plus, it’s very easy to pick up if you’re already a Facebook user.
Social Media SEO: How to Optimize Your Profiles on Major Platforms
John Hughes • updated:
Search Engine Optimization (SEO) isn’t just important on websites. It’s also crucial when it comes to your social media content. Social media profiles often rank above actual websites on search engines, so you want to make sure your profiles are ranking for the correct things with social media SEO.