What Are Facebook Custom Audiences? (And Why You Should Be Using Them)
Megan Jones • updated:
Facebook advertising can be used to generate leads, drive traffic to your website, promote services, sell products, and much more. However, advertising on Facebook can be a daunting prospect for many. There are no guarantees that you will reach your target audience, let alone recoup the cost of the ads. So can using Facebook custom audiences improve your ad campaign’s chances of success?
Instagram vs Snapchat: Which Platform Is a Better Fit for Your Brand?
John Hughes • updated:
Understanding the differences between Instagram vs Snapchat is key to marketing effectively on both. Let’s discuss each app and how to target its users! These two social media sites are incredibly popular among young people today.
How to Use UTM Tracking to Make Your Next Social Media Campaign a Winner
Sophia Dagnon • updated:
How can we measure the exact impact of our social media marketing efforts in terms of traffic and conversion? How can we move beyond metrics like reach, comments, likes and shares and toward the meatier side of the business that ultimately leads to sales? There is an answer: UTM tracking.
10 of the Best Social Media Analytics Tools to Track Your Social Media Traffic
Colin Newcomer • updated:
You probably don’t need me to tell you that social media can drive a ton of traffic to your site. But if you want to know just how much and how valuable that traffic is, you might need me to tell you about some social media analytics tools. Here are some great tools to track your social media traffic.