Top 100 Social Media People to Follow on Twitter
Adelina Tuca • updated:
Why should you care about promoting your brand on social media and perhaps connecting with some of these top 100 social media people to follow on Twitter? Because the social part of your online business plays one of the main roles in spreading the word about you and your services in this day and age.
Facebook Ads vs Boosted Posts: Which Should You Choose?
Ana Gotter • updated:
Facebook Ads vs boosted posts, which is better? This is a common question among Facebook page admins. And even if you’re relatively new to all this, you will eventually see a notification popping up encouraging you to “boost a post.” The reason being that the post may be high-performing, or Facebook’s algorithms may have found […]
5 Ways to Use Facebook Live for Business + 5 Things to Do Before You Go Live
Charli Day • updated:
In 2016, Facebook launched Facebook Live, a live video streaming service which allows individuals and pages to broadcast from their mobile devices straight to their Facebook News Feed. Find out how to use it for your business.
The Fear of Missing Out, Social Media, and How to Leverage It for Your Business
Ana Gotter • updated:
Learn about FOMO – the fear of missing out, social media, and how to leverage it for your business via marketing tactics that evoke psychological responses.
3 of the Most Common Issues That Facebook Page Admins Face + How to Solve Them
Charli Day • updated:
If you’re a Facebook page admin, you will certainly encounter some challenges along the way. Here are 3 common Facebook Page issues + how to solve them.
How to Find Social Media Audience for Your Business: From Demographics, All the Way to Which Platforms to Use and What to Post
Dianna Gunn • updated:
For many businesses the biggest challenge of social media marketing is connecting with the right audience. Today I’d like to help you find your ideal social media audience by figuring out who your target demographic is, what social media platforms they hang out on, and what kind of content they’re most interested in.
How to Create a Social Media Presence for Your WordPress Blog (In 4 Steps)
John Hughes • updated:
There are now over 2.7 billion active accounts on social media, which makes up 74% of all internet users. With stats like these, it’s clear that social media has come to dominate the online space. If you don’t create a social media presence for your blog, you’re confining yourself to a corner of the internet rather than participating in the larger conversation around you.
Social Media Etiquette: Are People Interested in What You Had for Breakfast? – a.k.a. Personal vs Professional Updates
Alex Denning • updated:
What’s the social media etiquette for personal updates on professional profiles? This post delves into the dos and don’ts to be successful on social media.
How to Write Compelling Social Media Posts: Based on Language and Psychology Sciences
Ann Taylor • updated:
What makes social media users share and like your posts? Today we find out! Discover how to write compelling social media posts based on language and psychology sciences.
Infographic: When to Post on Social Media (Twitter, Facebook, Instagram, LinkedIn, Pinterest)
Sabina Ionescu • updated:
Several social media industry players have tapped into the big data and found some interesting patterns about human behavior. One of the highlights of these studies is finding when to post on social media in order to gain the most reach. We’re presenting all this data in everyone’s favorite form, as an infographic.
Data Says: How Often to Post on Social Media (Network by Network)
Colin Newcomer • updated:
Trying to figure out how often to post on social media? It’s an important question to ask because when it comes to the social space, more is not always better. I dug into the data to find the optimal posting frequency for Twitter, Facebook, Instagram + more!
Social Media Customer Service: Radically Rethink Your Approach for Happier Customers
Alex Denning • updated:
If you’re reading this, you’re clearly thinking about what makes good social customer service – and that’s great. In this post, we’re going to argue you should aim for one thing: happy customers and happy potential customers. We’ll look at the conventional takes on social media customer service and see how these can be adapted and improved in order to deliver vastly happier customers.
How to Use Quote Images to Grow Your Social Profiles
Colin Newcomer • updated:
Images are like hyperdrive for shareability on social media. That is expected with obviously visual networks like Instagram and Pinterest. However, even on Facebook and Twitter, posts with images get shared more often. If you want to harness that shareability, one of the easiest types of images you can incorporate today are quote images.
Data Says: How to Optimize Pinterest Images – 6 Data-Backed Tips
Colin Newcomer • updated:
Pinterest doesn’t function the same as other networks. To maximize your pins, you need to optimize Pinterest images according to these data-backed tips.
How Video Reach Campaigns Simplify YouTube Video Advertising
John Hughes • updated:
Video is a very effective tool for you to incorporate into your business’ marketing strategy. Until recently, YouTube video advertising required you to choose between various video ad formats for each campaign. Deciding which to use could be challenging, and in some cases, costly.
10+ Best Instagram Apps for Building Effective Marketing Campaigns
Joe Warnimont • updated:
Instagram marketing. What does it mean? For some, it’s posting funny videos. For others, it’s a provocative photo of a model in front of a mountain landscape. For most businesses, it’s a whole different story, and that’s why it’s important to find the best Instagram apps designed to help brands that aren’t Kardashians create successful campaigns.
How to Make the Best Instagram Bio for Your Business (With Real World Examples)
Joe Warnimont • updated:
It’s a tiny section at the top of the ever-expanding gallery of beautiful photos you have on Instagram. That’s what an Instagram bio is. They seem meaningless, or simply an area to quickly share information about your business. But Instagram bios are anything but that. The best Instagram bio for your brand is one that grabs immediate attention for drawing in new followers.
A Guide to Understanding Your Instagram Audience
John Hughes • updated:
Understanding your Instagram audience can help you focus your marketing strategy in a way that guarantees results. The more you know about your audience’s demographics, the greater your chance of success will be. Leveraging Instagram analytics and insights can help you refine and align your posts to your target audience to boost engagement.