The Ultimate Guide to Running Your First Instagram Promotion
Raelene Morey • updated:
You’re sharing great content, nailing your captions and hashtags, and now you’re thinking it’s time to level up with an Instagram promotion. You really couldn’t pick a better platform to market your business on. Of the 1 billion Instagram accounts worldwide that are active every single month, a massive 80% follow at least one business.
How to Use Instagram Stories in Your Instagram Marketing Strategy
Raelene Morey • updated:
Instagram’s latest stats show that 80% of accounts follow a business on Instagram. And if you pair that figure with the fact that nearly half of all Instagram’s 800 million users are expected to be using Stories by the end of 2018 and the 60% of people who say they discover new products on the platform, it’s time to learn how to use Instagram Stories.
Instagram IGTV: How Businesses Are Leveraging This Exciting New Feature
Raelene Morey • updated:
Brands have been having fun experimenting with Instagram IGTV since its launch just a few months ago – and there’s a lot to learn from their efforts.
How to Write Good Instagram Captions (With Lots of Examples)
Raelene Morey • updated:
Writing good Instagram captions is hard. I mean, it’s easy coming up with funny captions for your personal account. After all, your friends and family don’t really care too much about what you write.
But once you start using Instagram for your business, it introduces all kinds of things you need to think about, from the types of captions you share to emojis, hashtags, mentions, calls-to-action, and sponsored content.
To help get you started—or kick-start your existing efforts on Instagram—I’ve put together this handy guide to writing good Instagram captions.
5 Meet Edgar Alternatives That Will Save You Time and Money
Raelene Morey • updated:
Meet Edgar is one of the hottest and most useful evergreen content scheduling tools on the market today. But its cost and feature set mean it’s not exactly a perfect fit for every business and brand. That’s why finding the right Meet Edgar alternatives is a worthwhile endeavor that could save you time and money in the long run.
5 Best Instagram Analytics Tools of 2022 Worth Checking Out
Raelene Morey • updated:
Instagram analytics tools can take the guesswork out of your social media strategy. After all, there’s a goldmine of data you can dig into that can help you better understand your followers and inform your social media marketing efforts.
35+ Popular Instagram Hashtags and Trends Taking Over 2020 So Far
Raelene Morey • updated:
If you don’t know today’s most popular Instagram hashtags and trends, you’re probably missing out. And it could explain why your engagement stats are beginning to tank.
The New Instagram Algorithm: How to Use It to Boost Brand Visibility
Raelene Morey • updated:
The new Instagram algorithm just became much more transparent. Since 2016, Instagram has largely been a mystery—that’s when the social media platform replaced its chronological feed with a secret algorithm.
The idea behind the algorithm was simple: a chronological feed isn’t the best way for users to get the content they want. That’s why Instagram’s algorithm has been designed to better match users and content, simultaneously improving both user engagement and satisfaction.
How to Schedule Tweets With Variations to Meet Twitter’s New Rules
Raelene Morey • updated:
If you want to continue to schedule tweets across multiple accounts while playing by Twitter’s new rules, it means getting into the habit of sharing variations of your tweets.
So in this post, I’ll share 7 simple ways you can schedule tweets with variations, along with examples of how brands are already using these methods to play it safe.
WordPress Social Login: How It Encourages Sign-Ups on Your Site and How to Use It
Raelene Morey • updated:
Password fatigue. It’s a thing. And if the recent GDPR overload in my inbox taught me anything, it’s that I’ve created a ridiculous number of accounts with different websites over the years, and I don’t remember even a quarter of the passwords for those accounts. Fortunately, you can save users like me from password fatigue, help them login faster (without having to reset their password every time!) and push customers through your checkout faster while at the same time reducing cart abandonment, all with one tool: social login, aka social sign-on.
What Twitter’s New Rules Mean for Social Media Automation
Raelene Morey • updated:
Twitter has long been a go-to platform for spreading perfectly useful information via social media automation. But it’s also fallen prey to spammy bots and hashtags, fake profiles, bullying, and, alarmingly, malicious users trying to destabilize the democratic process in other countries.
43 Ways to Effective Social Media Marketing Automation With Zapier
Raelene Morey • updated:
With more than 1000 apps and integrations available, Zapier is a social media marketing automation powerhouse, but it can be time-consuming sorting through zaps. Here, we look at the best zaps for the most popular social platforms.
Facebook Video Captions: How to Use Them to Increase Your Video Views
Raelene Morey • updated:
Do you use Facebook video captions?
More than 500 million – that’s half a billion – people watch videos on Facebook every single day. That’s a heck of a lot of cute animals, funny pranks and Tasty recipes.
How to Craft an Effective Instagram Marketing Strategy
Raelene Morey • updated:
When I wake up in the morning, the first thing I do is grab my phone off my bedside table and open Instagram. Like 800 million other active Instagram users, I love scrolling through my feed and seeing all the photos my friends, family, complete strangers, celebrities, influencers and even companies I follow have posted overnight. All those brands and celebrities clearly have to be doing something right … so here’s how to emulate them and build an effective Instagram marketing strategy of your own.
3D Facebook Posts: Everything a Marketer Needs to Know
Raelene Morey • updated:
Facebook is going 3D. The social media giant is in the process of rolling out support for the glTF 2.0 file format for 3D Facebook posts, which means you’ll soon be seeing more 3D content in your News Feed. This article explores what this all means and how it will impact marketing and eCommerce.
How to Use Social Media Influencers to Get an Advantage Over Your Competitors
Raelene Morey • updated:
Word of mouth is, and always has been, one of the best forms of advertising. You just can’t beat a solid recommendation from a friend or family member, which is why 90% of people trust word of mouth recommendations – and nowadays, social media influencers. In this article, we’ll explore what social media influencers are, how influencer marketing can benefit your business, tips for working with influencers, and examples of some great social media influencer campaigns to get you inspired.