How to Calculate Your Social Media ROI (In 4 Steps)
John Hughes • updated:
Social media marketing is essential for any business looking to boost conversions, increase site traffic, and raise brand awareness. However, you need to be sure that your campaigns are worth the investment. To gain an idea of how successful they are, you’ll need to measure the Return On Investment (ROI) from social media.
4 Instagram WordPress Plugins to Keep Your Audience Engaged With Your Brand
John Hughes • updated:
Savvy marketers know that in order to produce the best results, they’ll need to be strategic about the platforms they target. This means mixing up the ‘old standbys,’ such as Facebook and Twitter, with younger-skewing networks like Instagram. In order to use the platform effectively, however, you’ll also want to consider picking up some Instagram WordPress plugins.
How to Use Pinterest for Business: A Beginner’s Guide
John Hughes • updated:
As a business owner, you’re likely already familiar with social media marketing. However, many companies only focus on traditional platforms such as Facebook and Twitter. Yet there are numerous other sites out there that offer just as much potential value – such as Pinterest for business.
How to Perform a Killer Social Media Audit in 5 Steps
John Hughes • updated:
A strong social media presence is essential for any business. Without it, you’re unlikely to hit certain goals, especially concerning visibility and sales. However, simply crafting a strategy isn’t enough to make it a success.
5 Facebook Marketing Tips That Still Work in 2022
John Hughes • updated:
Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success.
5 Best Practices for B2B Social Media Marketing in 2022
John Hughes • updated:
Social media is a natural channel to focus on for Business to Consumer (B2C) companies. At the same time, it’s one that many Business to Business (B2B) companies tend to overlook. This is unfortunate since there are a lot of B2B social media strategies that can be extremely effective.
15 of the Best Digital Marketing Tools for Content Marketing
John Hughes • updated:
If you’re looking to build an audience and drive conversions through content marketing, you’ll need all the help you can get. This includes using the best digital marketing tools for content marketing you can find. Fortunately, there are solutions to help you create and promote content, collaborate more effectively, save time, better target your audience, and much more. It’s easier than you might think to build a flexible, powerful toolbox for all your marketing needs. In this post, we’re going to introduce you to 15 digital marketing tools for content marketing. However, let’s first talk a little about why these solutions are so important!
How Social Media Recruiting Can Help You Find Your Ideal Employees
John Hughes • updated:
Growing your business can involve a lot of hiring. Yet finding the right people and convincing them to apply isn’t always easy. If you really want to maximize your chances, it can pay to leverage some key social media recruiting techniques.
6 Benefits of Social Media Marketing for Your Business
John Hughes • updated:
Social media has become a firmly entrenched part of our lives. On a personal level, it affects how we connect with friends and family, find jobs, and share life events. However, the real value of this medium lies in the many benefits of social media marketing for businesses.
5 Essential Social Media Metrics Every Business Owner Should Be Tracking
John Hughes • updated:
Social media marketing is both an art and a science. As you become a more proficient marketer, you’ll be able to rely on your intuition and expertise to some extent. However, if you really want to know how your campaigns are performing, it’s vital to keep a close eye on your social media metrics.
How to Use a WordPress Facebook Plugin to Integrate Facebook With Your Website
John Hughes • updated:
Facebook has been a giant in the world of social media for some time now. It has yet to lose its influence and prominence, which means integrating it with your website is a must. Fortunately, doing so often comes down to installing a simple WordPress Facebook plugin (or two).
How to Build a Data-Driven Marketing Campaign on Social Media
John Hughes • updated:
Putting together an effective social media marketing campaign takes a lot of time and effort. Developing a solid plan and choosing the right platforms are key steps in the process. However, all this work will be for naught if you fail to use a data-driven marketing approach.
The Only IFTTT Tutorial You Need – Here’s How to Use IFTTT for Social Media Marketing
John Hughes • updated:
Social media marketing is an immensely effective way to grow your audience and increase conversions. However, it can also take up a lot of time and effort. Given this, it’s worth looking for tools that can help you automate this type of marketing – such as by using an IFTTT applet.
How to Start a Newsletter: A Beginner’s Guide
John Hughes • updated:
When it comes to marketing your business online, there are a lot of avenues you can pursue. If you’re in search of maximum reach and the best results possible, you’ll want to explore as many of the top methods as you can. This includes learning how to start a newsletter.
How to Develop a Social Media Marketing Plan for Your Business (In 6 Steps)
John Hughes • updated:
No matter what type of business you’re running or how big (or small) it is, marketing via social media is vital. There are now more than 2.8 billion social media users across the globe – which means these platforms are your best way to reach a large audience. To do so, however, you’ll need a strong social media marketing plan.
6 Steps to Optimize Your LinkedIn Company Page
John Hughes • updated:
You’ve no doubt heard of LinkedIn, the social networking site aimed at making business connections and assisting with job hunting. You may even have your own personal profile there. However, unless you have a LinkedIn company page set up and optimized for your business, you’re not making the most you can out of the platform.
5 Social Listening Tools to Help You Understand Your Audience
John Hughes • updated:
We all hope that what people say to our faces is the same as what’s said when we’re not around. However, this isn’t always the case – especially when the ‘you’ in this scenario happens to be a business. This is why you should consider checking out some social listening tools.
How to Develop a Social Media Branding Strategy in 5 Steps
John Hughes • updated:
Most social media sites are designed to be simple enough for even a child to use. Therefore, it’s easy to assume that carrying out social media marketing for your business is just as simple. However, you won’t get far without some preparation – including developing a strong social media branding strategy.