Social Media Live Streaming Platforms Compared – Which Is Best?
John Hughes • updated:
Social media live streaming provides an interesting and authentic experience for your fans, and it can be a lot of fun. Plus, with nearly every platform having its own live streaming option, there are plenty of options for you to choose from.
How to Build a Tribe Using a Facebook Group for Business
John Hughes • updated:
Facebook has billions of diverse users, which presents an interesting challenge. While there are plenty of marketing opportunities on offer, it can be tough to cut through the noise and find your audience. Creating a Facebook group for business can be one excellent solution.
How to Find the Best Twitter Hashtags in 4 Steps
John Hughes • updated:
Social media saturation is at an all-time high. Users are bombarded with more content than they can ever hope to sort through. For businesses with an audience on Twitter, this means it’s more important than ever to know and use the best hashtags Twitter has to offer.
Snapchat Marketing: 5 Tips to Get You Going and Build an Audience
John Hughes • updated:
It’s important to understand that Snapchat can be useful if you want to reach a younger crowd. Almost 50 percent of US consumers between 15 and 35 use this platform. It’s also highly interactive, with a staggering 76 percent of users likely to swipe up to make a purchase. Therefore, it’s well worth including Snapchat in your content marketing efforts.
How to Pick the Best Social Media Platform to Reach Your Target Audience
John Hughes • updated:
Social media marketing is crucial for success in today’s competitive climate. Focusing on the wrong social media network is a common mistake. We’ll look at how you can find the right social media platform and get the most out of them.
Reddit Marketing: Rule the “Front Page of the Internet” (Beginner’s Guide)
John Hughes • updated:
In theory, Reddit should be a marketer’s paradise, but the platform is a notoriously hard sell. If you’re having a tough time marketing on Reddit, you’re not alone. Don’t give up just yet, though. It could be that you simply need to adjust your approach to reach Reddit’s base of 330 million users. Reddit is a unique place on the web, and reaching your audience there takes some finesse, but it’s certainly possible.
6 TikTok Alternatives That Should Have Your Attention
John Hughes • updated:
TikTok has rapidly become a sensation, but the video-sharing platform has also come under fire recently, with threats of a ban being floated in the US. For brands looking to tap into the power of this platform, or those already active, there’s a lot of uncertainty. This makes it important to consider TikTok alternatives.
.COM vs .NET – How to Choose the Right Domain Extension for Your Site
John Hughes • updated:
The .com top level domain (TLD) domain extension has become synonymous with the internet, and it’s the default choice for most websites. This popularity can lead to a tough situation: you go to register a shiny new domain, only to find it’s not available under a .com. Should you choose another TLD? Are .com vs .net any different?
How to Set Up Your Google My Business Listing for Maximum Results
John Hughes • updated:
Standing out on a Search Engine Results Page (SERP) is tough. For local businesses, the task seems insurmountable. Not only is competition fierce, but space for local results is limited – usually only the top ten or so entries make the list. This makes it important to use all of the tools Google provides effectively, including your Google My Business listing.
How to Grow Your Audience With Blogging on Medium
John Hughes • updated:
If you’re already publishing on a WordPress blog, you probably know that winning traffic is not a walk in the park. Even after developing high-quality content, attracting the attention of your target audience can be quite challenging. Fortunately, blogging on Medium in addition to your own site can help you overcome this hurdle.
How to Use LinkedIn Groups for Promoting Your Content
John Hughes • updated:
LinkedIn groups are dedicated to professionals with similar interests for sharing content, finding answers, and joining discussions. We’ll show you how to use them as an effective promotion tool for increasing your social shares and engagement.
10 YouTube Marketing Statistics Every Marketer Should Know in 2020
John Hughes • updated:
While YouTube may be the place to be, there are a plethora of other businesses and brands already advertising on the platform. In order to stand out of the pack, you’ll need to pay close attention to certain crucial YouTube marketing statistics. They can help you build an effective marketing strategy for your business, if you leverage them correctly.
How to Use LinkedIn Showcase Pages to Market Your Brand
John Hughes • updated:
Branding your company or business may demand more than you ever envisaged. With the multitude of businesses starting up and rebranding every year, you’ll need to be very creative to catch the attention of your prospective clients and partners. Having a well-developed LinkedIn showcase page can be a good way to go about this.
A Comprehensive Guide to Blogging on LinkedIn in 2023
John Hughes • updated:
On the surface, LinkedIn is all about networking and job hunting. However, tackled in the right way, blogging on LinkedIn can become a powerful form of networking.
4 Simple Strategies to Boost Brand Awareness on Facebook
John Hughes • updated:
Using Facebook to enhance your company’s brand awareness can be a difficult task. While it’s a simple platform to use, it can take much time and effort before you start seeing results.
How to Identify and Target Your Facebook Audience (4 Key Strategies)
John Hughes • updated:
As with any type of marketing campaign, Facebook ads and promotions are most successful when they’re targeted. Once you understand who your Facebook audience is, you’ll be better positioned to tailor content to them. Ultimately, this will help you realize higher engagement and conversion rates.
How to Build a Trustworthy Social Media Reputation
John Hughes • updated:
Your social media branding plays a major role in consumers’ perception of your company. More specifically, whether they perceive you as trustworthy enough to purchase from. Unfortunately, trust doesn’t happen overnight. It must be earned gradually.
TikTok Marketing Guide: Everything You Need to Know to Get Started
John Hughes • updated:
As a marketer, part of your job is staying on top of the latest online and social media trends to help your brand stay relevant. One platform becoming impossible to ignore is the video-sharing app, TikTok. However, you may be wondering whether TikTok marketing is actually a ‘thing.’